SEO Tips and Tricks

SEO Tips and Tricks

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The beautiful part about search engine optimization is that the core strategies never change, those being producing high-quality content and generating high-quality links. There are tons of ways to produce low-quality content and generate low-quality links, but Google is getting better and better at detecting that garbage. Your safest investment for SEO in 2015 is your … Continued

Building Your Blogging Team

Building Your Blogging Team

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Blogging is a valuable component to website content. To get a good blog going, you’ll need more than just a few writers who can crank out posts all day. For well written, scrupulously edited articles that pass the SEO bill, build your blogging team using these key tips. Hire Exceptional Writers and Researchers To start, you … Continued

Establishing Your Brand’s Voice

Establishing Your Brand’s Voice

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As an author for NeONBRAND, I spend the majority of my time studying trends in web content literature. The first thing I look for is a brand’s voice–or the literary tone and style that websites use to project the attitude of their company. Establishing your brand’s voice has everything to do with your audience, online reputation, … Continued

Getting over the Hump in Social Media

Getting over the Hump in Social Media

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Social media is a driving force in internet marketing. Harnessing the potential of this lucrative medium can be tricky. Getting over the hump on your social media presence may take time, however, there are tools to help.

Maintaining an Online Reputation Helps Your Local SEO

Maintaining an Online Reputation Helps Your Local SEO

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In SEO, it’s important to build up an online reputation that suits your company for optimal success.  But what exactly does an ‘online reputation’ mean? An online reputation is the character of business portrayed to potential customers via the internet. Managing a business’s online reputation is important for two major reasons. First, if your online … Continued

Penguin 3.0 Update is a “Refresh”

Penguin 3.0 Update is a “Refresh”

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Google’s Penguin update is finally here and SEOs anxiously await results of the rollout that began last Friday, October 17. The Penguin algorithm, known unofficially as Penguin 3.0, was released without an official announcement nor any information on the update. It wasn’t until this morning that we heard from Google’s Pierre Far about what we … Continued

Internet Users Will Surpass 3 Billion

Internet Users Will Surpass 3 Billion

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Back in 2010, NeONBRAND reported that the world would reach 2 billion internet users by the end of the year, according to the International Telecommunication Union (ITU). Now 4 years later, the ITU expects that we’ll break 3 billion by December 2014. That means 40% of the world is connecting with one another on the … Continued

Smart Marketing: Nourish the Consumer

Smart Marketing: Nourish the Consumer

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A shared keynote at this year’s Pubcon reminded SEO companies that smart marketing is all about helping consumers. Businesses that share valuable, original content with consumers are achieving marketable success. In a sense, winning SEOs practice “the more you give, the more you shall receive.” NeONBRAND takes a look on how this helpful strategy can improve your business. … Continued

2014 U.S. Search Awards Recap

2014 U.S. Search Awards Recap

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The  2014 U.S. Search Awards were held on Wednesday, October 8th during Pubcon at the Las Vegas Strip’s iconic Treasure Island Hotel. Representative judges from a number of digital marketing companies, including FMB Media and Omni Marketing Interactive, named a total 20 recipients at the biggest US Search Awards celebration yet. U.S. Search Awards Big Wins Taking … Continued

Big Companies Suffer Data Breaches

Big Companies Suffer Data Breaches

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Home Depot’s crushing data breach this September has put billion dollar corporations on their toes.  Beginning in April of this year, the malware known as Mozart–a corporation specific computer contaminate–went on a 5 month infiltration of Home Depot’s cybersecurity system. Experts project over 56 million customers were affected. That’s over 15 million more than last December’s … Continued

3 Grammar Sites to Put Your Blog on Top

3 Grammar Sites to Put Your Blog on Top

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In the professional blogging world you can’t afford poor grammar. With major search engines like Bing implementing grammar analytics to rank blogs  amongst the good and the bad, your  blog could benefit from grammar assistance. If your blog is in desperate need of editing, there are online grammar tools that can make revising fast and … Continued

Critical Elements of a Great Brand Logo

Critical Elements of a Great Brand Logo

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Many business owners think they own their brand, but in fact, that is not the case. A brand is the general public’s image of your business, and you only can hope to influence that image in a way that you want relevant consumers and potential customer in particular to think of your business. One of … Continued

Essential Components of Effective Blogging

Essential Components of Effective Blogging

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When it comes to creating effective blogs, many people make the mistake of producing fluff and little else, which readers won’t find engaging and in which they quickly will lose interest. If you have blogs that at most keep people looking for only a few seconds, search engine analytics will make note of the relatively short … Continued

Enforce Copyright Protections Through the DMCA

Enforce Copyright Protections Through the DMCA

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When you produce online content for your website, blog, social media or another outlet, the moment you publish the content, you own it. Thank goodness for Copyright Protections. That ownership applies to any content posted online, whether it’s a blog post, photograph, infographic, video or another type of online post. Protecting your online content is … Continued

Relevant Content Improves SEO Link-Building

Relevant Content Improves SEO Link-Building

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When it comes to link-building for search engine optimization, many online marketers make the mistake of running content that has little chance of being published or that will reach only a handful of relevant readers. The most effective Web links are naturally obtained links coming from sites that have high readership levels among consumers that … Continued

Google ‘Pigeon’ Update Rewards Local Marketing

Google ‘Pigeon’ Update Rewards Local Marketing

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Google is rolling out yet another (infamous) update with the aim to improve the quality and relevance of search engine results, this time directly affecting local marketing. Although Google has not formally named the newest algorithm update, the online world has dubbed it the “pigeon” algorithm update due to its focus on local SEO search results. … Continued

Improve Site Security and Search Rankings

Improve Site Security and Search Rankings

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Many people don’t correlate site security with search engine rankings, but Google officials recently announced they are going to include site security measures among algorithm considerations for ranking sites. Google officials this month announced they are going to add SSL and HTTPS security protocols to the algorithm ranking signals that ultimately will improve the site … Continued

Landing Page Basics for Better SEO

Landing Page Basics for Better SEO

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Many online marketers make the mistake of slapping up web pages that aren’t fully optimized and many times not working properly and fail to meet their full potential when it comes to search engine optimization (SEO). When Google, Yahoo!, Bing and other search engines rank web pages for keyword relevancy, the pages have to be … Continued

Don’t Overlook Localized SEO Efforts

Don’t Overlook Localized SEO Efforts

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When it comes to geographically based search engine optimization (SEO) efforts, many people make the mistake of doing a shotgun strategy that greatly dilutes the effectiveness of their online marketing by not properly targeting the most likely market. Small businesses in particular need to focus much of their online marketing efforts for local communities rather … Continued

Don’t Overlook Imagery for Posts

Don’t Overlook Imagery for Posts

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Many people include a lot of text with their Web pages and social media posts, but they too often overlook the importance of including images to help drive home the message while also providing a better user experience. Current SEO trends place an importance on images, whether they are pictures, graphs, embedded videos or other … Continued

The Social Revolution 2014

The Social Revolution 2014

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Sure, the industrial revolution changed the world, but the current new world order is all about social. Social networking, social sharing, social linking – the possibilities (and the links!) are endless. These days, social media has taken over every aspect of life – from planning an event to purchasing a product to connecting with your … Continued

Don’t Let Them Think You’re Fake

Don’t Let Them Think You’re Fake

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When it comes to doing well on search engine results of any kind, the search engines themselves need assurances that a site is genuine and not an affiliate marketer or worse, a SPAM site. If a search engine is assured a site is a real and genuine destination on the World Wide Web, it will … Continued

SEO: Social Engine Optimization? Top 5 Reasons Infographic

SEO: Social Engine Optimization? Top 5 Reasons Infographic

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With conflicting information coming from the Mr. Google Spam (this video vs. this video), we wanted to flesh out some of the ways social media can benefit your search engine optimization efforts and decided to lay it out in this little infojpg to break it down for us. Share this Image On Your Site (copy … Continued

Tracking URLs Help Identify Traffic Sources

Tracking URLs Help Identify Traffic Sources

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Tracking online marketing activity and the sources of useful and relevant online traffic can be done easily with some basic online tools and a little effort. Tools needed to track URLs include published content with a live URL link, the free Google URL builder, and a free Bit.ly account. The URL builder enables site owners … Continued