Facebook Marketing

In an announcement made today by Facebook, your newsfeed will now become more focused on your friends and family and not so much on that really great cat video… Although it was a really great cat video… What is the newsfeed? In 2006 Facebook launched what they coined as the “newsfeed”. The newsfeed has come … Continued

It’s nearing the end of the year, and that means we’re taking a look back down memory lane – Facebook’s memory lane, that is. It’s pretty easy to tell what topics were hot and top of mind in 2015 by studying what people posted (and shared) on the world’s most popular social media platform. According … Continued

There’s no doubt that social media marketing can lead to big-time, real-world results. And when you’re jumping into the world of social marketing, Facebook is often the most natural venue; after all, most of us are familiar with the platform, and when it comes to reaching a huge audience, no other social media platform comes … Continued

As a social media specialist it’s important for me to stay up on the latest, which can be a little tricky in an industry that’s so young and unpredictable. But these shifting sands aren’t only perilous for me. The social media companies themselves have to adapt or die. Being cool and relevant today most definitely … Continued

Are you shirking your business’s Facebook duties based on the excuse that the social media demographic is just too young? Well, that might have been the case a few years ago, but not so in our socially-accepted social world.

We’re not trying to get all politically correct here, but diversity is key when it comes to social media marketing. And we’re not talking about ethnicities, religions, or creeds. We’re talking about your content. Are you posting everyday about a specific product or feature? Are you asking every Friday about weekend plans? Well, we have … Continued

Just like dancing, Facebook posting is all about the timing – and some glitter never hurt, either. So if your business posts aren’t resulting in the engagement you had in mind, maybe it’s time to think about your timing. Your content might be spot-on, but, as any comedian will tell you, those words will fall … Continued

Ever heard the phrase, “I never forget a face?” Well, these days, it would be more correct to say, “I never forget Facebook.” Improving your Facebook posts can mean real money to your bottom line. That’s right, a new study is out and it asserts that people remember Facebook posts and photos with greater clarity … Continued

We know – all you want for Christmas is a rocking horse, an iPad and some social media insight. Well, you’ll have to talk to the big guy in red about the horse and the Mac, but Facebook has taken care of the social media insight. Remember when you posted status updates, links and photos and just didn’t … Continued

During the third quarter of this year, Facebook served up 297 billion display ads, representing 23.1% of the market and more than twice the share the company held at this time last year, according to data from comScore. At that pace, Facebook is now serving more than 1 trillion ads per year. Facebook also now has a huge … Continued

There’s a new stocking stuffer for the social gamer on your holiday shopping list: Facebook Credits. Already available at Target stores, the social networking site is set to offer the credits -– which can be used for in-game purchases in games like FarmVille –- at Walmart and Best Buy too. Walmart will offer $5, $10 and $25 … Continued