The proper use of Facebook Audiences are critical to the success of your social media advertising campaign.
Within these posts, you’ll learn how to use your business blog to attract new customers. For business owners and managers, blogging is one of the most effective and efficient ways to supercharge your marketing strategy. Creating relevant, interesting blog content helps you accomplish your marketing goals, even on a tight budget.
That’s because regular blogging:
Increases your SEO: Your customers want to see regular, relevant content, and search engines do, too. When you publish content regularly, you’ll see the love – both from search engines and your readers.
Touches your customers: Your business has a lot to offer, and not just products and services. You’ve got a lot of expertise to share with your customers, too. Chances are, your customers are looking for that expertise. Do them a favor, and publish content that matters to them. When you give people content they actually want to read, you’ll be doing yourself a favor, too.
Is totally social: One question we always hear when we start talking to clients about social media strategy is this: “What do I post?” When you blog regularly, you’ll have a steady supply of worthy content that you can share on your social media pages. Doing this brings followers and potential customers back to your website, which is, after all, where you want them.
Whether your business has a genius blogging strategy or it is just starting to figure things out, you’ll find all kinds of tips and tricks here on our blog to help.
Facebook Business Pages have the ability to grow your business more than ever before, as long as you know where to look.
Since search engine optimization has a lot of parts. It’s pretty common to overlook a tip or two while optimizing your site for search engines. We’ve optimized a lot of websites over the years, like a lot. There are a few common SEO oversights that can have a quick return. When onboarding new clients we … Continued
Ah, SEO, that enigmatic, ever-changing acronym that’s become the holy grail of internet marketing. It can lead your company to the promised land – the first page of Google – but the map changes so quickly, you can feel like you’re going in circles. How does SEO work? Every search has front-page results, so clearly some … Continued
Google provides quite a bit of information on what it takes to rank a website. We’ve summarized it for you.
Who’s linking to your website? You can’t do SEO without backlinks, and you can’t build backlinks blind. Let’s talk about how to use a backlink checker to find opportunities.
Want to get media attention for your Meetup group? Here are a few tips to help you find and pitch to journalists so you can use that exposure to grow your group.
Facebook is dropping all ad targeting options that rely on 3rd party data. Here’s what that means for your business and what you should do about it.
It’s not easy saying goodbye, but it’s a lot harder keeping the wrong person around for the long term. When it’s time to end an employee relationship, here’s how to handle it.
A great SEO strategy is good for your bottom line, but how can you calculate the return on your SEO investment? It’s not a simple answer. Kurt and Kenny tackle that question in this episode of the Kurt & Kenny Podcast.
Smart freelancers and service providers are thoughtful about accepting clients. The quality of your client relationships determines the quality of your work life, and you should manage those relationships carefully. In this podcast, Kurt and Kenny talk about how to do that.
SEO. SEM. PPC. AHREFS. What is all this stuff? In this episode of the Kurt & Kenny Podcast, the guys tackle the most commonly confused online marketing terms so you can sort through the noise and make good decisions for your business.