Introduction

Within these posts, you’ll learn how to use your business blog to attract new customers. For business owners and managers, blogging is one of the most effective and efficient ways to supercharge your marketing strategy. Creating relevant, interesting blog content helps you accomplish your marketing goals, even on a tight budget.

That’s because regular blogging:

Increases your SEO: Your customers want to see regular, relevant content, and search engines do, too. When you publish content regularly, you’ll see the love – both from search engines and your readers.

Touches your customers: Your business has a lot to offer, and not just products and services. You’ve got a lot of expertise to share with your customers, too. Chances are, your customers are looking for that expertise. Do them a favor, and publish content that matters to them. When you give people content they actually want to read, you’ll be doing yourself a favor, too.

Is totally social: One question we always hear when we start talking to clients about social media strategy is this: “What do I post?” When you blog regularly, you’ll have a steady supply of worthy content that you can share on your social media pages. Doing this brings followers and potential customers back to your website, which is, after all, where you want them.

Whether your business has a genius blogging strategy or it is just starting to figure things out, you’ll find all kinds of tips and tricks here on our blog to help.

The Kurt & Kenny Podcast Episode 12: When Clients Go Bad

The Kurt & Kenny Podcast Episode 12: When Clients Go Bad

Smart freelancers and service providers are thoughtful about accepting clients. The quality of your client relationships determines the quality of your work life, and you should manage those relationships carefully. In this podcast, Kurt and Kenny talk about how to do that.

The Kurt & Kenny Podcast Episode 9: Coworking Cost Calculations

The Kurt & Kenny Podcast Episode 9: Coworking Cost Calculations

At first glance, coworking looks a little more expensive than renting a private office space in one of those space-for-rent buildings. Look closer, though, and the ROI of coworking beats office space…to a point. Kurt and Kenny discuss, and this week, things might get a little heated.

The Client Education Process

The Client Education Process

Your client hired you because they don’t know how to do what you do. They don’t want to know, either. Still, client education can make your development project or other creative service go so much more smoothly. Here’s how to get everyone up to speed.

The Kurt & Kenny Podcast Episode 6: NeONBRAND Origins

The Kurt & Kenny Podcast Episode 6: NeONBRAND Origins

In this 6th episode of the Kurt and Kenny Podcast, you finally get the whole story about where NeONBRAND came from, how Kurt and Kenny formed their partnership, and some of the formative moments that make us who we are today. Stay tuned at the end for some special features!

When You Rank, It Pours

When You Rank, It Pours

As your site rises through the Google rankings, you’re starting to see more traffic to your site. You might also notice some weird SEO side effects. From strange keyword rankings to outright SEO attacks against your site, here’s what to watch for.

The Kurt & Kenny Podcast Episode 4: Fakers Gonna Fake

The Kurt & Kenny Podcast Episode 4: Fakers Gonna Fake

There are a lot of excellent marketers, web developers, and SEO specialists out there. There are also a fair amount of naive newbies and disreputable types. In this episode of the Kurt and Kenny podcast, the guys share their best tips to help you tell the difference.

The Kurt & Kenny Podcast Episode 3: Fast vs Fastidious

The Kurt & Kenny Podcast Episode 3: Fast vs Fastidious

Software developers, artists, and even mechanics all face the same problem. If you work quickly, you lose quality. If you do the best job in the world, you take forever to deliver. Which is better? Where’s the balance? Here’s what Kurt and Kenny have to say: