The Perfect Client-Agency Relationship
The longest-lasting, healthiest client-agency relationships I’ve enjoyed all have one thing in common – personal touch.
Introduction
Within these posts, you’ll learn how to use your business blog to attract new customers. For business owners and managers, blogging is one of the most effective and efficient ways to supercharge your marketing strategy. Creating relevant, interesting blog content helps you accomplish your marketing goals, even on a tight budget.
That’s because regular blogging:
Increases your SEO: Your customers want to see regular, relevant content, and search engines do, too. When you publish content regularly, you’ll see the love – both from search engines and your readers.
Touches your customers: Your business has a lot to offer, and not just products and services. You’ve got a lot of expertise to share with your customers, too. Chances are, your customers are looking for that expertise. Do them a favor, and publish content that matters to them. When you give people content they actually want to read, you’ll be doing yourself a favor, too.
Is totally social: One question we always hear when we start talking to clients about social media strategy is this: “What do I post?” When you blog regularly, you’ll have a steady supply of worthy content that you can share on your social media pages. Doing this brings followers and potential customers back to your website, which is, after all, where you want them.
Whether your business has a genius blogging strategy or it is just starting to figure things out, you’ll find all kinds of tips and tricks here on our blog to help.
SEO Ranking Factors
The specific things that help you rank on search engines aren’t some big trade secret. You too can know what it takes!
Top 17 Social Skills Needed For Social Media Marketing
There are a lot of different skills needed to be an excellent social media marketer. Here are 17 of the top skills.
Easy Edit Websites
If we had a dollar for every time someone came to us because they had been hijacked by their web developer… well, we would have a lot of dollars. All too often developers don’t give any website access to their customers. They may say that this is to protect the code, but it is just … Continued
Google SEO, What is it and why should you care?
Over the years since the Internet was created, millions and millions of websites have been created. Google came along in the early years of the Internet and started “crawling”, or, in other words, basically downloading copies of every website it could find. How did it find websites, you ask? Well in the early years it … Continued
Your Website is the Problem – A Case Study
Marketing isn’t always as easy as just turning on the ads, if you don’t have a solid website to capture the leads, you may just be wasting your money.
Why Social Media Engagement Isn’t That Important
Social media engagement might not be as important as you think it is. Here are the metrics you should be tracking.
Social Media Doesn’t Work!
Does social media really not work or… are you possibly doing it wrong? Social Media is just that, social. You can do it!
Social Media Strategy Creation Tips
Figuring out your social media strategy is extremely important. These tips will help point you in the right direction!
Recommended Plugins for Every WordPress Installation
When we setup a WordPress site for the first time, no matter the requirements, these are the defacto plugins that get installed every time.
How should you shift your marketing during a crisis?
Use this slow time to create content for social media and your website. Write blog posts, create long-form videos, and design helpful graphics.
Is Facebook worth the effort?
Facebook is an exceptional way to reach potential customers. Don’t be a naysayer… Facebook is for you.
Improve Your Digital Marketing by Taking It Offline
Offline work is not necessarily more valuable than digital work, but it does provide really great content for your digital efforts!
The Importance of Unique Content to SEO
Never stop looking. Stay informed. Keep your eyes open day and night for the next hot topic and jump on it before anyone else does.
Fix Them or Fire Them? When to Let An Employee Go
Not sure how to help an underperforming employee? It might be time to help them by letting them move on.
How to Rank for Las Vegas SEO
Is ranking for a term like Las Vegas SEO really worth it? Well if you want to give it a go, we’ll tell you what it takes.
Should I use Gmail for my business email address?
Gone are the days of using an @gmail.com address for your business. Start using your custom domain name!
How to Create and Set Up Your Facebook Business Manager
Setting up a Facebook Business Manager account can be confusing… let us break it down for you.
Why We Use Roots Bedrock (and Why You Should Too)
Why in thee world aren’t you using Bedrock already? Now’s your chance! Get on this! Read about all the greatness that is Roots Bedrock!
Using Human Emotion and Video to Engage Your Audience
People like people, even when they’re on social media. Make sure your social efforts feature a human element and the engagement will follow.
Is Discount Pricing Really Worth It?
While some thing discounting your pricing is necessary, we would beg to differ. Price = Value. Discounting your price, could also discount your value.
Why We Love Hootsuite
Hootsuite isn’t anything new, they’re actually quite old as far as social tools are concerned… but they’re as freaking awesome as ever.
What are the Facebook Audience Types? (With Video)
The proper use of Facebook Audiences are critical to the success of your social media advertising campaign.
Is your Facebook Business Page worth the effort?
Facebook Business Pages have the ability to grow your business more than ever before, as long as you know where to look.