Understanding Google’s SEO Guidelines
Google provides quite a bit of information on what it takes to rank a website. We’ve summarized it for you.
Introduction
Within these posts, you’ll learn how to use your business blog to attract new customers. For business owners and managers, blogging is one of the most effective and efficient ways to supercharge your marketing strategy. Creating relevant, interesting blog content helps you accomplish your marketing goals, even on a tight budget.
That’s because regular blogging:
Increases your SEO: Your customers want to see regular, relevant content, and search engines do, too. When you publish content regularly, you’ll see the love – both from search engines and your readers.
Touches your customers: Your business has a lot to offer, and not just products and services. You’ve got a lot of expertise to share with your customers, too. Chances are, your customers are looking for that expertise. Do them a favor, and publish content that matters to them. When you give people content they actually want to read, you’ll be doing yourself a favor, too.
Is totally social: One question we always hear when we start talking to clients about social media strategy is this: “What do I post?” When you blog regularly, you’ll have a steady supply of worthy content that you can share on your social media pages. Doing this brings followers and potential customers back to your website, which is, after all, where you want them.
Whether your business has a genius blogging strategy or it is just starting to figure things out, you’ll find all kinds of tips and tricks here on our blog to help.
How to Use a Backlink Checker
Who’s linking to your website? You can’t do SEO without backlinks, and you can’t build backlinks blind. Let’s talk about how to use a backlink checker to find opportunities.
How to Pitch Your Meetup to Journalists
Want to get media attention for your Meetup group? Here are a few tips to help you find and pitch to journalists so you can use that exposure to grow your group.
Facebook’s Ad Targeting Has Changed – Here’s the Scoop
Facebook is dropping all ad targeting options that rely on 3rd party data. Here’s what that means for your business and what you should do about it.
The Kurt & Kenny Podcast Episode 14: When It’s Time to Say Goodbye
It’s not easy saying goodbye, but it’s a lot harder keeping the wrong person around for the long term. When it’s time to end an employee relationship, here’s how to handle it.
The Kurt & Kenny Podcast Episode 13: Return on SEO
A great SEO strategy is good for your bottom line, but how can you calculate the return on your SEO investment? It’s not a simple answer. Kurt and Kenny tackle that question in this episode of the Kurt & Kenny Podcast.
The Kurt & Kenny Podcast Episode 12: When Clients Go Bad
Smart freelancers and service providers are thoughtful about accepting clients. The quality of your client relationships determines the quality of your work life, and you should manage those relationships carefully. In this podcast, Kurt and Kenny talk about how to do that.
The Kurt & Kenny Podcast Episode 11: SEO, SEM, and Other Commonly Confused Terms
SEO. SEM. PPC. AHREFS. What is all this stuff? In this episode of the Kurt & Kenny Podcast, the guys tackle the most commonly confused online marketing terms so you can sort through the noise and make good decisions for your business.
The Kurt & Kenny Podcast Episode 10: Insurance for Small Businesses
Kurt and Kenny welcome their good friend (and insurance expert) Makeli Scholer to help you navigate the insurance world. If you’re thinking about offering insurance benefits for your small business team, this is the podcast for you.
The Kurt & Kenny Podcast Episode 9: Coworking Cost Calculations
At first glance, coworking looks a little more expensive than renting a private office space in one of those space-for-rent buildings. Look closer, though, and the ROI of coworking beats office space…to a point. Kurt and Kenny discuss, and this week, things might get a little heated.
The Client Education Process
Your client hired you because they don’t know how to do what you do. They don’t want to know, either. Still, client education can make your development project or other creative service go so much more smoothly. Here’s how to get everyone up to speed.
The Kurt & Kenny Podcast Episodes 7 & 8: Entrepreneurial Origins
Bonus week! In episodes 7 and 8 of the Kurt & Kenny Podcast, Kurt and Kenny share their very, very different entrepreneurship stories. You also get to hear from a member of the NeONBRAND team.