Google provides quite a bit of information on what it takes to rank a website. We’ve summarized it for you.
Within these posts, you’ll learn how to use your business blog to attract new customers. For business owners and managers, blogging is one of the most effective and efficient ways to supercharge your marketing strategy. Creating relevant, interesting blog content helps you accomplish your marketing goals, even on a tight budget.
That’s because regular blogging:
Increases your SEO: Your customers want to see regular, relevant content, and search engines do, too. When you publish content regularly, you’ll see the love – both from search engines and your readers.
Touches your customers: Your business has a lot to offer, and not just products and services. You’ve got a lot of expertise to share with your customers, too. Chances are, your customers are looking for that expertise. Do them a favor, and publish content that matters to them. When you give people content they actually want to read, you’ll be doing yourself a favor, too.
Is totally social: One question we always hear when we start talking to clients about social media strategy is this: “What do I post?” When you blog regularly, you’ll have a steady supply of worthy content that you can share on your social media pages. Doing this brings followers and potential customers back to your website, which is, after all, where you want them.
Whether your business has a genius blogging strategy or it is just starting to figure things out, you’ll find all kinds of tips and tricks here on our blog to help.
Who’s linking to your website? You can’t do SEO without backlinks, and you can’t build backlinks blind. Let’s talk about how to use a backlink checker to find opportunities.
Want to get media attention for your Meetup group? Here are a few tips to help you find and pitch to journalists so you can use that exposure to grow your group.
Facebook is dropping all ad targeting options that rely on 3rd party data. Here’s what that means for your business and what you should do about it.
It’s not easy saying goodbye, but it’s a lot harder keeping the wrong person around for the long term. When it’s time to end an employee relationship, here’s how to handle it.
A great SEO strategy is good for your bottom line, but how can you calculate the return on your SEO investment? It’s not a simple answer. Kurt and Kenny tackle that question in this episode of the Kurt & Kenny Podcast.
Smart freelancers and service providers are thoughtful about accepting clients. The quality of your client relationships determines the quality of your work life, and you should manage those relationships carefully. In this podcast, Kurt and Kenny talk about how to do that.
SEO. SEM. PPC. AHREFS. What is all this stuff? In this episode of the Kurt & Kenny Podcast, the guys tackle the most commonly confused online marketing terms so you can sort through the noise and make good decisions for your business.
Kurt and Kenny welcome their good friend (and insurance expert) Makeli Scholer to help you navigate the insurance world. If you’re thinking about offering insurance benefits for your small business team, this is the podcast for you.
At first glance, coworking looks a little more expensive than renting a private office space in one of those space-for-rent buildings. Look closer, though, and the ROI of coworking beats office space…to a point. Kurt and Kenny discuss, and this week, things might get a little heated.
Your client hired you because they don’t know how to do what you do. They don’t want to know, either. Still, client education can make your development project or other creative service go so much more smoothly. Here’s how to get everyone up to speed.
Bonus week! In episodes 7 and 8 of the Kurt & Kenny Podcast, Kurt and Kenny share their very, very different entrepreneurship stories. You also get to hear from a member of the NeONBRAND team.