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Introduction

Within these posts, you’ll learn how to use your business blog to attract new customers. For business owners and managers, blogging is one of the most effective and efficient ways to supercharge your marketing strategy. Creating relevant, interesting blog content helps you accomplish your marketing goals, even on a tight budget.

That’s because regular blogging:

Increases your SEO: Your customers want to see regular, relevant content, and search engines do, too. When you publish content regularly, you’ll see the love – both from search engines and your readers.

Touches your customers: Your business has a lot to offer, and not just products and services. You’ve got a lot of expertise to share with your customers, too. Chances are, your customers are looking for that expertise. Do them a favor, and publish content that matters to them. When you give people content they actually want to read, you’ll be doing yourself a favor, too.

Is totally social: One question we always hear when we start talking to clients about social media strategy is this: “What do I post?” When you blog regularly, you’ll have a steady supply of worthy content that you can share on your social media pages. Doing this brings followers and potential customers back to your website, which is, after all, where you want them.

Whether your business has a genius blogging strategy or it is just starting to figure things out, you’ll find all kinds of tips and tricks here on our blog to help.

What Are PPC Ads, and Do They Work? A Guide for Las Vegas SMBs

What Are PPC Ads, and Do They Work? A Guide for Las Vegas SMBs

Reading Time: 4 minutes

You may have heard that PPC ads (pay-per-click) can help your website appear in conspicuous places on search engines, but what are PPC ads, and how do they work? PPC advertising is a unique form of paid advertising model where advertisers only pay when users click on their ads. So, in the case of PPC … Continued

How To Market to Tourists in the Coming Boom for Las Vegas Small Businesses

How To Market to Tourists in the Coming Boom for Las Vegas Small Businesses

Reading Time: 4 minutes

Las Vegas small businesses expect a tourist boom as conventions and events return. Tourist arrivals dropped by over half (down to 19 million) in 2020 because of the pandemic, rising to 32 million visitors in 2021. This year, small businesses in the downtown area are hoping for a return to the benefits they experienced from the booming, … Continued

How To Create and Use a Customer Avatar In 2023

How To Create and Use a Customer Avatar In 2023

Reading Time: 4 minutes

You can gain more business while spending less on promotions by creating and using a customer avatar. When you know everything you can learn about your customers, you’ll know where and when to reach them and what to say to gain their trust and business. Of course, you may be wondering: What Is a Customer … Continued

Business Optimization for Las Vegas Leaders: Our Top 7 Tips

Business Optimization for Las Vegas Leaders: Our Top 7 Tips

Reading Time: 4 minutes

It’s a thrilling adventure to be at the helm of a business, feeling both the upside of success and the weight of responsibility that can come with it. As a business leader, you experience the excitement of closing deals, the constant thrums of daily operations, and the pleasure of watching the profits roll in. If … Continued

How to Build A Social Media Strategy (From Scratch)

How to Build A Social Media Strategy (From Scratch)

Reading Time: 4 minutes

As much as we respect a good turn of phrase, the person who said, “80% of success is just showing up,” wasn’t talking about social media. No one knows for sure how much money businesses burn every year on failed marketing campaigns… but it’s a lot. And much of that comes from poor planning. Successful … Continued

Las Vegas Hiring Alternatives: A 3rd Door to Acquire Talent

Las Vegas Hiring Alternatives: A 3rd Door to Acquire Talent

Reading Time: 4 minutes

With so many companies competing for qualified workers in Las Vegas, the competition is getting fierce. Thanks to the ongoing labor shortage, employees have the upper hand when it comes to negotiating terms of employment. Businesses get around that by providing attractive benefits packages to draw in potential applicants. Of course, not every company has … Continued

Las Vegas Website Design: How We Make Your Business Stand Out

Las Vegas Website Design: How We Make Your Business Stand Out

Reading Time: 4 minutes

Just saying you need a website to “help you stand out from the crowd” doesn’t quite get the point across. The internet is like a city of 5.16 billion residents — so imagine living with the entire populations of Tokyo, Beijing, and New York City all around you. Multiply by 50, and you’ll know why just … Continued

Choosing Social Media Channels for Your Business in Las Vegas

Choosing Social Media Channels for Your Business in Las Vegas

Reading Time: 4 minutes

Social media has rapidly become a mainstay for online business and advertising. Las Vegas businesses rely on social media for everything from brand recognition to customer engagement, fueling their success with the power of digital innovation. Using social media channels for business can bring undeniable results — but only when targeting your customers of choice … Continued

Customized Consulting: What It Is and What To Look For

Customized Consulting: What It Is and What To Look For

Reading Time: 4 minutes

Have you noticed that consulting is all the rage lately? Businesses are beginning to rely more on external expertise to better their operations. The global consulting industry is currently worth $706.2 billion and is projected to continue growing. From tech startups to Fortune 500 companies, there is no shortage of partners offering general consulting services. Often, … Continued

4 Website UX Design Best Practices: If Nothing Else, Do These

4 Website UX Design Best Practices: If Nothing Else, Do These

Reading Time: 4 minutes

The user experience (UX) defines how and when customers interact with your website, from the first time they land on the page until the moment they convert. As an integral part of website design, businesses need to take UX seriously to achieve their goals and stay ahead of the competition. If you intend to make … Continued

How To Find Keywords for My Business: You Asked, We Answered

How To Find Keywords for My Business: You Asked, We Answered

Reading Time: 4 minutes

As content marketing and search engine optimization (SEO) become increasingly important for businesses of all sizes, understanding how to find the right keywords and how to use them is critical. Keywords are words or phrases used by people searching for information online.  By understanding which keywords people are using in their searches, businesses can create … Continued

How to Optimize Your Google Business Profile for Las Vegas Doctors

How to Optimize Your Google Business Profile for Las Vegas Doctors

Reading Time: 4 minutes

If you’re a Las Vegas doctor, you can increase client flow by optimizing your Google Business Profile (GBP). You’ll start appearing high in local searches for visiting tourists and residents when you optimize your Google Business Profile. A free GBP displays you on Google results and maps whenever someone searches for your business name OR … Continued

Understanding Business Consulting Life Cycle and Process

Understanding Business Consulting Life Cycle and Process

Reading Time: 4 minutes

With an estimated value of $329.1 billion as of 2022, the U.S. business management consulting sector remains a crucial engine of growth and innovation for many businesses. Companies are increasingly turning to business consultants for help with strategy development, process re-engineering, market analysis, financial planning, and more. Sound business consulting can provide organizations with the … Continued

Advice for Marketing During Recessions: Time To Double Down?

Advice for Marketing During Recessions: Time To Double Down?

Reading Time: 4 minutes

Given the uncertainty about an economic recovery, many businesses are asking themselves whether the risk of holding the line on marketing budgets is greater than the risk of reducing those budgets. But marketing during a recession is not a luxury — it’s a necessity. Effective marketing can help you grow your business and weather the … Continued

How Long Do Consulting Projects Last? What To Know & Expect

How Long Do Consulting Projects Last? What To Know & Expect

Reading Time: 4 minutes

Working with a consultant to get your business or project off the ground is a very appealing idea. You don’t have to deal with the hassle or stress of finding or training new employees; the consultant can take on complex tasks you just don’t have the time to tackle yourself. Above all else, a consultant … Continued

How To Build an SEO Content Funnel: A Las Vegas Business Guide

How To Build an SEO Content Funnel: A Las Vegas Business Guide

Reading Time: 4 minutes

What is an SEO (search engine optimization) content funnel? If you want your website to rank well on search engine results pages (SERPs), you need to offer quality content. Various tools and techniques can help with this process.  An SEO content funnel is an excellent way for any business, big or small, to produce simple … Continued

Where to Use SEO: Tips From an SEO Management Company

Where to Use SEO: Tips From an SEO Management Company

Reading Time: 4 minutes

Getting the massive traffic that Google page one SEO rankings bring can be a struggle unless you know where to use SEO keywords and what type of keywords to use. Digesting these easy-to-use tips from a professional SEO management company will go a long way toward giving you the needed expertise. Armed with your new … Continued

Business Advisor Costs: What Consults Do and What to Expect

Business Advisor Costs: What Consults Do and What to Expect

Reading Time: 4 minutes

Business consultants are vitally important to small business owners and organizational leaders. They can help a company manage its daily operations and evaluate its growth opportunities. They can also analyze financial data, improve hiring procedures, or help write a business plan. But what exactly are consultants, and how do they differ from other professionals? More … Continued

Business Consulting List of Services: 5 Types of Services To Know

Business Consulting List of Services: 5 Types of Services To Know

Reading Time: 4 minutes

The goal of business consulting services is to increase profitability for clients. Consulting services provide advice or implementation of strategies and techniques to increase the effectiveness of planning, organizing, and operating business processes. You can save time and effort while solving problems quickly. The Harvard Business School says consultants are fundamental in disseminating new knowledge … Continued

What Should Be In Your Consulting Agreement? A Checklist

What Should Be In Your Consulting Agreement? A Checklist

Reading Time: 2 minutes

When hiring a consultant, there’s a good chance you’ll sign a consulting agreement. Also called a consulting contract, that agreement is a legally binding document that defines the terms of a service between the consultant and your business. Here, we’ll discuss why you need one and what to look for in a consulting agreement.  Why … Continued

5 Common Startup Mistakes To Avoid: An Essential List

5 Common Startup Mistakes To Avoid: An Essential List

Reading Time: 2 minutes

Over the past three decades, an average of 20% of new businesses failed within the first year, according to the U.S. Bureau of Labor Statistics. That statistic could stop you in your tracks before your business gets off the ground, but there are steps you can take to help boost your chances of success. Here … Continued

7 Signs It May Be Time to Hire A Business Consultant

7 Signs It May Be Time to Hire A Business Consultant

Reading Time: 2 minutes

A business consultant is an individual who helps business owners identify problems and solve challenges within their organizations. They’re an expert in a particular area of business who can provide advice, formulate solutions, and implement strategies. They can also be a more cost-effective alternative to hiring one or more full-time employees. The question is — … Continued