Introduction

Within these posts, you’ll learn how to use your business blog to attract new customers. For business owners and managers, blogging is one of the most effective and efficient ways to supercharge your marketing strategy. Creating relevant, interesting blog content helps you accomplish your marketing goals, even on a tight budget.

That’s because regular blogging:

Increases your SEO: Your customers want to see regular, relevant content, and search engines do, too. When you publish content regularly, you’ll see the love – both from search engines and your readers.

Touches your customers: Your business has a lot to offer, and not just products and services. You’ve got a lot of expertise to share with your customers, too. Chances are, your customers are looking for that expertise. Do them a favor, and publish content that matters to them. When you give people content they actually want to read, you’ll be doing yourself a favor, too.

Is totally social: One question we always hear when we start talking to clients about social media strategy is this: “What do I post?” When you blog regularly, you’ll have a steady supply of worthy content that you can share on your social media pages. Doing this brings followers and potential customers back to your website, which is, after all, where you want them.

Whether your business has a genius blogging strategy or it is just starting to figure things out, you’ll find all kinds of tips and tricks here on our blog to help.

Is Discount Pricing Really Worth It?

Is Discount Pricing Really Worth It?

Reading Time: 6 minutes

While some thing discounting your pricing is necessary, we would beg to differ. Price = Value. Discounting your price, could also discount your value.

Why We Love Hootsuite

Why We Love Hootsuite

Reading Time: 4 minutes

Hootsuite isn’t anything new, they’re actually quite old as far as social tools are concerned… but they’re as freaking awesome as ever.

5 Common SEO Oversights

5 Common SEO Oversights

Reading Time: 6 minutes

Admittedly there are way more oversights than we have listed here in this post… but these are at the top of our list!

How Does SEO Work?

How Does SEO Work?

Reading Time: 7 minutes

What the heck is SEO? How do you get more of it? We’ve been working on SEO for a number of years now, let us try to simplify it for you.

How to Use a Backlink Checker

How to Use a Backlink Checker

Reading Time: 6 minutes

Who’s linking to your website? You can’t do SEO without backlinks, and you can’t build backlinks blind. Let’s talk about how to use a backlink checker to find opportunities.

How to Pitch Your Meetup to Journalists

How to Pitch Your Meetup to Journalists

Reading Time: 4 minutes

Want to get media attention for your Meetup group? Here are a few tips to help you find and pitch to journalists so you can use that exposure to grow your group.