Introduction

Within these posts, you’ll learn how to use your business blog to attract new customers. For business owners and managers, blogging is one of the most effective and efficient ways to supercharge your marketing strategy. Creating relevant, interesting blog content helps you accomplish your marketing goals, even on a tight budget.

That’s because regular blogging:

Increases your SEO: Your customers want to see regular, relevant content, and search engines do, too. When you publish content regularly, you’ll see the love – both from search engines and your readers.

Touches your customers: Your business has a lot to offer, and not just products and services. You’ve got a lot of expertise to share with your customers, too. Chances are, your customers are looking for that expertise. Do them a favor, and publish content that matters to them. When you give people content they actually want to read, you’ll be doing yourself a favor, too.

Is totally social: One question we always hear when we start talking to clients about social media strategy is this: “What do I post?” When you blog regularly, you’ll have a steady supply of worthy content that you can share on your social media pages. Doing this brings followers and potential customers back to your website, which is, after all, where you want them.

Whether your business has a genius blogging strategy or it is just starting to figure things out, you’ll find all kinds of tips and tricks here on our blog to help.

5 Common SEO Oversights

5 Common SEO Oversights

Reading Time: 6 minutes

Since search engine optimization has a lot of parts. It’s pretty common to overlook a tip or two while optimizing your site for search engines. We’ve optimized a lot of websites over the years, like a lot. There are a few common SEO oversights that can have a quick return. When onboarding new clients we … Continued

How Does SEO Work?

How Does SEO Work?

Reading Time: 7 minutes

Ah, SEO, that enigmatic, ever-changing acronym that’s become the holy grail of internet marketing. It can lead your company to the promised land – the first page of Google – but the map changes so quickly, you can feel like you’re going in circles. How does SEO work? Every search has front-page results, so clearly some … Continued

How to Use a Backlink Checker

How to Use a Backlink Checker

Reading Time: 6 minutes

Who’s linking to your website? You can’t do SEO without backlinks, and you can’t build backlinks blind. Let’s talk about how to use a backlink checker to find opportunities.

How to Pitch Your Meetup to Journalists

How to Pitch Your Meetup to Journalists

Reading Time: 4 minutes

Want to get media attention for your Meetup group? Here are a few tips to help you find and pitch to journalists so you can use that exposure to grow your group.

The Kurt & Kenny Podcast Episode 13: Return on SEO

The Kurt & Kenny Podcast Episode 13: Return on SEO

Reading Time: 5 minutes

A great SEO strategy is good for your bottom line, but how can you calculate the return on your SEO investment? It’s not a simple answer. Kurt and Kenny tackle that question in this episode of the Kurt & Kenny Podcast.

The Kurt & Kenny Podcast Episode 12: When Clients Go Bad

The Kurt & Kenny Podcast Episode 12: When Clients Go Bad

Reading Time: 6 minutes

Smart freelancers and service providers are thoughtful about accepting clients. The quality of your client relationships determines the quality of your work life, and you should manage those relationships carefully. In this podcast, Kurt and Kenny talk about how to do that.