Content Marketing Strategy is Rising in Importance

Content Marketing Strategy is Rising in Importance

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Having a solid content marketing strategy is crucial. Although they are different, content marketing and SEO are becoming more intertwined and in some cases referred to synonymously. Basic use of keywords and pay-per-click marketing still have their place. But online marketers no longer can only focus efforts on keywords and bid up their rank. One … Continued

Marketers Need to Prepare for New Apple Search Engine – DuckDuckGo

Marketers Need to Prepare for New Apple Search Engine – DuckDuckGo

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Apple and its popular Mac computers hold between about 10 percent and 20 percent of the personal computer and laptop computer markets. But it holds a much firmer grip on the mobile phones and tablet markets, which have been growing in importance among marketers. But with Apple recently announcing plans to allow a new search … Continued

Why Google Loves Local Businesses

Why Google Loves Local Businesses

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Some years ago, bidding on keywords and ranking high on search engine results used to be relatively easy. Online marketers needed to simply mention a keywords a couple of times while providing virtually any content at all that was loosely related to the keyword search. Affiliate marketers dominated many search engine results, and business that … Continued

Using Heading Tags for Better SEO

Using Heading Tags for Better SEO

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Headers are fickle things. Sometimes they are wanted. Other times they aren’t. Aside from the fact that most successful blogs and websites use them, it’s a reasonable question for one to ask what use they have when it comes to search engine marketing. Other than to help break up and organize content, which make pages … Continued

Information on the Move: Infographic vs. Infogif

Information on the Move: Infographic vs. Infogif

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Information is thrown at us in so many shapes and forms these days that we are on overload. This poses a problem for us in receiving information because it is all vying for our attention. The challenge for those who want us to pay attention to their information is to make the information they throw at … Continued

Tracking Search Engine Site Referrals

Tracking Search Engine Site Referrals

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Most businesses now must have a presence online in order to extend their marketing reach and draw in the maximum amount of potential customers, clients and others. But when using search engine marketing (SEO) strategies and tactics, many modern marketers make the mistake of not tracking the types of traffic their SEO campaigns are bringing … Continued

Beware of SEO Spammers!

Beware of SEO Spammers!

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Few things get under my skin, and even fewer things get under my skin so much that I have to write about them. But guys who use spam to acquire leads… grrr…. From time to time our clients forward me what appear to be very real emails that they received, in the which claim to … Continued

Mobile Marketing Is Gaining Influence

Mobile Marketing Is Gaining Influence

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Staying ahead of the competition with online marketing efforts means staying ahead of the curve when it comes to adapting to new innovations in the marketplace. With online marketing, that new innovation in mobile marketing and the rising influence of smartphones, iPads, tablets, and other mobile devices that make it a lot easier to obtain … Continued

Instagram: Not Just for Selfies Anymore

Instagram: Not Just for Selfies Anymore

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Darwin once suggested that the survival of a species depended on its adaptability to its ever changing environment. The same can be said about business. Businesses have the obligation to keep up with the times to ensure its survival. Social media has been the saving grace for a lot of businesses that perhaps don’t have … Continued

Facebook: The Link Sharing Network

Facebook: The Link Sharing Network

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As a social media specialist it’s important for me to stay up on the latest, which can be a little tricky in an industry that’s so young and unpredictable. But these shifting sands aren’t only perilous for me. The social media companies themselves have to adapt or die. Being cool and relevant today most definitely … Continued

Article Submission as SEO Technique – Can It Still Work for You?

Article Submission as SEO Technique – Can It Still Work for You?

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Article submission as an organic SEO technique can still work, sort of. The old days of submitting articles to a bunch to e-zines are over. Article submission websites as they became much less effective after some of the more recent Google updates. There are ways to make article submission, in a somewhat different outfit, work, … Continued

The Why and How of White Paper Writing: Tips for Success

The Why and How of White Paper Writing: Tips for Success

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The term “white paper” used to refer to a government document designed to explain certain governmental policies.  Over time however, the term has come to refer to a document that explains pretty much anything, most often something that someone is trying to sell.  To this effect, it has become a powerful marketing tool in many … Continued

4 Digital Marketing Tips to Get You Back on Track

4 Digital Marketing Tips to Get You Back on Track

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Marketing is such a different animal than it used to be. What used to be as simple as buying ad space in a newspaper or recording an ad for the radio turned into full on production with the invention of the television. Add to that the ever growing advertising “free-for-all” that is social media, from Facebook … Continued

How to do White Hat Link Building – With a Little Black Hat Too

How to do White Hat Link Building – With a Little Black Hat Too

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I don’t need SEO! In a perfect world, there is no need for search engine optimization. That’s right, no need. That’s because in a perfect world your website would be so incredibly popular and be full of awesome content that you would naturally rank for the terms that are important to the success of your … Continued

3 Tips for Better Social Media Pictures

3 Tips for Better Social Media Pictures

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As we have mentioned before, attractive, high quality images are key to Las Vegas social media success. It doesn’t matter if you’re on Instagram or LinkedIn; you want all of your pictures in tip-top shape. This can be an intimidating reality for some people, but you don’t need to go out and buy a $700 … Continued

4 Social Media Trends for 2014 You Should Know About

4 Social Media Trends for 2014 You Should Know About

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It’s a new year in Fabulous Las Vegas, and we at NeONBRAND are making some predictions about what’s to come in the year 2014. Take a look at these four social media trends that we believe are destined to dominate social media. Social Media Trends: It’s All About Images This is probably no surprise to anyone reading. Last year … Continued

Building Links Part 2: Track the Money Honey

Building Links Part 2: Track the Money Honey

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We’ve established that link building has changed.  It has to be done differently.  We have yet to discuss one of the changes that needs the most attention however.  It is now imperative to track where links come from, and not just for penalty purposes.  Of course if you have tons of links to your page … Continued

Building Links Part 1: The New World of Link Building – Broken Links

Building Links Part 1: The New World of Link Building – Broken Links

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Some are saying link building is thing of the past, but that isn’t entirely true. In fact, link building is as important as it ever was, but for different reasons. There is a different ideology behind successful link building these days, and it has to be handled differently to account for that. Out with the Old … Continued

SEO That Lasts

SEO That Lasts

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SEO is going to change. It is a changing world, and Google makes certain SEO “rules” change multiple times in any given year. The question is how are you going to keep up? I mean, you can’t revamp your website every time a new algorithm comes out, right? You could, but then the whole point … Continued

The Ultimate Guide to Setting Up WordPress SEO by Yoast Plugin

The Ultimate Guide to Setting Up WordPress SEO by Yoast Plugin

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NEWLY UPDATED GUIDE FOR VERSION 2.2.1 Here we will review all of the default settings to use with the WordPress SEO by Yoast Plugin (Version 1.5.2.8). A lot of the settings have great explanations right under it, so I’ll try to keep my notes specific only to things that can’t be found on the plugin already. WordPress … Continued

What No One Tells You about Marketing with Social Media

What No One Tells You about Marketing with Social Media

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Social media is the new wave of marketing.  Of course, it isn’t all that new, but it certainly isn’t as tried and true as print, radio, and television.  The thing is, though it may be relatively new, it is not going anywhere.  It is here to stay, and it is changing every day.  These two … Continued