Google’s Penguin update is finally here and SEOs anxiously await results of the rollout that began last Friday, October 17. The Penguin algorithm, known unofficially as Penguin 3.0, was released without an official announcement nor any information on the update. It wasn’t until this morning that we heard from Google’s Pierre Far about what we … Continued
Back in 2010, NeONBRAND reported that the world would reach 2 billion internet users by the end of the year, according to the International Telecommunication Union (ITU). Now 4 years later, the ITU expects that we’ll break 3 billion by December 2014. That means 40% of the world is connecting with one another on the … Continued
A shared keynote at this year’s Pubcon reminded SEO companies that smart marketing is all about helping consumers. Businesses that share valuable, original content with consumers are achieving marketable success. In a sense, winning SEOs practice “the more you give, the more you shall receive.” NeONBRAND takes a look on how this helpful strategy can improve your business. … Continued
The 2014 U.S. Search Awards were held on Wednesday, October 8th during Pubcon at the Las Vegas Strip’s iconic Treasure Island Hotel. Representative judges from a number of digital marketing companies, including FMB Media and Omni Marketing Interactive, named a total 20 recipients at the biggest US Search Awards celebration yet. U.S. Search Awards Big Wins Taking … Continued
Home Depot’s crushing data breach this September has put billion dollar corporations on their toes. Beginning in April of this year, the malware known as Mozart–a corporation specific computer contaminate–went on a 5 month infiltration of Home Depot’s cybersecurity system. Experts project over 56 million customers were affected. That’s over 15 million more than last December’s … Continued
In the professional blogging world you can’t afford poor grammar. With major search engines like Bing implementing grammar analytics to rank blogs amongst the good and the bad, your blog could benefit from grammar assistance. If your blog is in desperate need of editing, there are online grammar tools that can make revising fast and … Continued
Many business owners think they own their brand, but in fact, that is not the case. A brand is the general public’s image of your business, and you only can hope to influence that image in a way that you want relevant consumers and potential customer in particular to think of your business. One of … Continued
When it comes to creating effective blogs, many people make the mistake of producing fluff and little else, which readers won’t find engaging and in which they quickly will lose interest. If you have blogs that at most keep people looking for only a few seconds, search engine analytics will make note of the relatively short … Continued
When you produce online content for your website, blog, social media or another outlet, the moment you publish the content, you own it. Thank goodness for Copyright Protections. That ownership applies to any content posted online, whether it’s a blog post, photograph, infographic, video or another type of online post. Protecting your online content is … Continued
When it comes to link-building for search engine optimization, many online marketers make the mistake of running content that has little chance of being published or that will reach only a handful of relevant readers. The most effective Web links are naturally obtained links coming from sites that have high readership levels among consumers that … Continued
Google is rolling out yet another (infamous) update with the aim to improve the quality and relevance of search engine results, this time directly affecting local marketing. Although Google has not formally named the newest algorithm update, the online world has dubbed it the “pigeon” algorithm update due to its focus on local SEO search results. … Continued
Many people don’t correlate site security with search engine rankings, but Google officials recently announced they are going to include site security measures among algorithm considerations for ranking sites. Google officials this month announced they are going to add SSL and HTTPS security protocols to the algorithm ranking signals that ultimately will improve the site … Continued
Many online marketers make the mistake of slapping up web pages that aren’t fully optimized and many times not working properly and fail to meet their full potential when it comes to search engine optimization (SEO). When Google, Yahoo!, Bing and other search engines rank web pages for keyword relevancy, the pages have to be … Continued
When it comes to geographically based search engine optimization (SEO) efforts, many people make the mistake of doing a shotgun strategy that greatly dilutes the effectiveness of their online marketing by not properly targeting the most likely market. Small businesses in particular need to focus much of their online marketing efforts for local communities rather … Continued
Many people include a lot of text with their Web pages and social media posts, but they too often overlook the importance of including images to help drive home the message while also providing a better user experience. Current SEO trends place an importance on images, whether they are pictures, graphs, embedded videos or other … Continued
Sure, the industrial revolution changed the world, but the current new world order is all about social. Social networking, social sharing, social linking – the possibilities (and the links!) are endless. These days, social media has taken over every aspect of life – from planning an event to purchasing a product to connecting with your … Continued
When it comes to doing well on search engine results of any kind, the search engines themselves need assurances that a site is genuine and not an affiliate marketer or worse, a SPAM site. If a search engine is assured a site is a real and genuine destination on the World Wide Web, it will … Continued
With conflicting information coming from the Mr. Google Spam (this video vs. this video), we wanted to flesh out some of the ways social media can benefit your search engine optimization efforts and decided to lay it out in this little infojpg to break it down for us. Share this Image On Your Site (copy … Continued
Tracking online marketing activity and the sources of useful and relevant online traffic can be done easily with some basic online tools and a little effort. Tools needed to track URLs include published content with a live URL link, the free Google URL builder, and a free Bit.ly account. The URL builder enables site owners … Continued
Having a solid content marketing strategy is crucial. Although they are different, content marketing and SEO are becoming more intertwined and in some cases referred to synonymously. Basic use of keywords and pay-per-click marketing still have their place. But online marketers no longer can only focus efforts on keywords and bid up their rank. One … Continued
Apple and its popular Mac computers hold between about 10 percent and 20 percent of the personal computer and laptop computer markets. But it holds a much firmer grip on the mobile phones and tablet markets, which have been growing in importance among marketers. But with Apple recently announcing plans to allow a new search … Continued
By creating regular communication with potential customers, you create a ‘buzz’ around your brand that helps attract customers.
Some years ago, bidding on keywords and ranking high on search engine results used to be relatively easy. Online marketers needed to simply mention a keywords a couple of times while providing virtually any content at all that was loosely related to the keyword search. Affiliate marketers dominated many search engine results, and business that … Continued
Headers are fickle things. Sometimes they are wanted. Other times they aren’t. Aside from the fact that most successful blogs and websites use them, it’s a reasonable question for one to ask what use they have when it comes to search engine marketing. Other than to help break up and organize content, which make pages … Continued
