Pubcon Takeaways • NeONBRAND

Last week I had the privilege of attending one of the longest running digital marketing conferences right here in Las Vegas. Pubcon is an annual event that covers everything SEO and Social Media related. I had a great time and learned tons of really great things. We just finished our Monthly SEO Meetup and covered all of these points in depth (above is the Periscope from the SEO Meetup).

There was obviously way more information covered during the conference, these are just the highlights. And sorry it’s only a bulleted list! Just too much to cover!

Sorry if I misquote or miscite any of the following information. I’ll gladly update it if any are pointed out!

Avatars

Gravatar.com @GuyKawasaki
Should only show your face @GuyKawasaki
Asymmetric Picture (definition for those wondering) @GuyKawasaki
Front lit (aka light in front of your face, not behind) @GuyKawasaki
Consistent (same on all networks) @GuyKawasaki
- I only partially agree with this, as it’s sometimes nice to see variation while still following the other principles @NeONBRAND

Frequency

Repeat tweets @GuyKawasaki
Get off hamster wheel of content schedule @DamonGochneaur
Focus on higher quality and few posts
Stop just pushing the publish button

Schema

Greatly underutilized @CarrieHill
80% of web NOT using it @RavenTools
Google Schema Tester @CarrieHill
Structured Data Markup Helper
Raven Tools Schema plugin
Hard Dev programming

Brand humanization

Support a cause @MarkTraphagen
Engager (engage with the discussion, don’t just talk into an empty room) @MarkTraphagen
Employee advocacy (helping employees know how to represent the brand, and involved in social media on behalf of our brand)
- Advocacy is born from culture, not technology or marketing (said someone important…)
PBR – personal brand [email protected]
3 B’s @MelCarson
- be discoverable
- be sharable
- be memorable

Programming

25 tips from google for mobile – https://static.googleusercontent.com/media/www.google.com/en//intl/ALL_ALL/think/multiscreen/pdf/multi-screen-moblie-whitepaper_research-studies.pdf +MattRogersSr

Google Updates

Google releasing the slow tag @PuriPrashant
Google AMP – Accelerated Mobile Pages @AdmanJaybee

Speculations

Paid distribution will be the only way @WilReynolds
Machine learning, 2 algorithms @RandFish
Overall brand marketing sometimes improves SEO @RandFish

Content

Embrace the NPR model (produce great content so that we put up with the pledge drive) @GuyKawasaki
Pass the reshare test (meaning not only your first tier followers like it, but they share it to their followers) @GuyKawasaki
Add graphics to every post. you can add up to 4 pictures in a tweet. identifying people in photos doesn’t count toward the char limit @GuyKawasaki
Upload natively to everything to social @GuyKawasaki
Lifestyle posts are good @djgeoffe
Distribution hugely important, use social ads when needed @djgeoffe
https://www.google.com/insights/consumersurveys/home @DamonGochneaur
https://media.twitter.com/best-practice/twitter-voting @DamonGochneaur
Boring topic? Search here @youngbloodjoe
- Reddit
- YouTube
- Urban Dictionary
- YouTube Trends dashboard
- Infographics
- Portent’s Idea Generator
- Giffy
- Forum search “potato inurl:forum“
- KW Finder
- Tumblr search
- Pinterest search
- Grepwords
Speed brainstorming – silent time, write down 3 ideas, pass the card to the right. repeat. add 3 more ideas. no talking. @stonetemple
What are you building that is worth PAYING for people to see @WilReynolds

Favorite Takeaway

People don’t buy products, they buy better versions of themselves. @buffer
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