fbpx
NeONBRAND Marketing & Business Development Experts
Contact Us
Site Navigation
  • Home
  • SEO
  • Social Media
  • Websites
  • Consulting
  • Contact Us
    • Las Vegas, NV
    • St. George, UT
    • Cedar City, UT
    • Provo, UT
  • Extras
    • About
    • Team
    • Portfolio
    • Website Hosting
    • Blog
    • Ebooks
    • Digital Marketing Dictionary

Pubcon Takeaways

Originally posted: October 13, 2015 by Kenny Eliason. Leave a comment
Scroll to Next
Get Updates to Your Inbox!
This field is for validation purposes and should be left unchanged.

Home » Search Engine Optimization » Pubcon Takeaways

Reading Time: 2 minutes
  • Twitter
  • Facebook
  • Pinterest
  • LinkedIn

Last week I had the privilege of attending one of the longest running digital marketing conferences right here in Las Vegas. Pubcon is an annual event that covers everything SEO and Social Media related. I had a great time and learned tons of really great things. We just finished our Monthly SEO Meetup and covered all of these points in depth (above is the Periscope from the SEO Meetup).

There was obviously way more information covered during the conference, these are just the highlights. And sorry it’s only a bulleted list! Just too much to cover!

Sorry if I misquote or miscite any of the following information. I’ll gladly update it if any are pointed out!

Avatars

  • Gravatar.com @GuyKawasaki
  • Should only show your face @GuyKawasaki
  • Asymmetric Picture (definition for those wondering) @GuyKawasaki
  • Front lit (aka light in front of your face, not behind) @GuyKawasaki
  • Consistent (same on all networks) @GuyKawasaki
    • I only partially agree with this, as it’s sometimes nice to see variation while still following the other principles @NeONBRAND

Frequency

  • Repeat tweets @GuyKawasaki
  • Get off hamster wheel of content schedule @DamonGochneaur
  • Focus on higher quality and few posts
  • Stop just pushing the publish button

Schema

  • Greatly underutilized @CarrieHill
  • 80% of web NOT using it @RavenTools
  • Google Schema Tester @CarrieHill
  • Structured Data Markup Helper
  • Raven Tools Schema plugin
  • Hard Dev programming

Brand humanization

  • Support a cause @MarkTraphagen
  • Engager (engage with the discussion, don’t just talk into an empty room) @MarkTraphagen
  • Employee advocacy (helping employees know how to represent the brand, and involved in social media on behalf of our brand)
    • Advocacy is born from culture, not technology or marketing (said someone important…)
  • PBR – personal brand [email protected]
  • 3 B’s @MelCarson
    • be discoverable
    • be sharable
    • be memorable

Programming

  • 25 tips from google for mobile – +MattRogersSr

Google Updates

  • Google releasing the slow tag @PuriPrashant
  • Google AMP – Accelerated Mobile Pages @AdmanJaybee

Speculations

  • Paid distribution will be the only way @WilReynolds
  • Machine learning, 2 algorithms @RandFish
  • Overall brand marketing sometimes improves SEO @RandFish

Content

  • Embrace the NPR model (produce great content so that we put up with the pledge drive) @GuyKawasaki
  • Pass the reshare test (meaning not only your first tier followers like it, but they share it to their followers) @GuyKawasaki
  • Add graphics to every post. you can add up to 4 pictures in a tweet. identifying people in photos doesn’t count toward the char limit @GuyKawasaki
  • Upload natively to everything to social @GuyKawasaki
  • Lifestyle posts are good @djgeoffe
  • Distribution hugely important, use social ads when needed @djgeoffe
  • Custom surveys. Real Insights. @DamonGochneaur
  • Boring topic? Search here @youngbloodjoe
    • Reddit
    • YouTube
    • Urban Dictionary
    • YouTube Trends dashboard
    • Infographics
    • Portent’s Idea Generator
    • Giffy
    • Forum search “potato inurl:forum“
    • KW Finder
    • Tumblr search
    • Pinterest search
  • Speed brainstorming – silent time, write down 3 ideas, pass the card to the right. repeat. add 3 more ideas. no talking. @stonetemple
  • What are you building that is worth PAYING for people to see @WilReynolds

Favorite Takeaway

  • People don’t buy products, they buy better versions of themselves. @buffer

    Click to tweet
  • Twitter
  • Facebook
  • Pinterest
  • LinkedIn
Published: October 13, 2015
Updated: August 25, 2021
Headline: Pubcon Takeaways
Image: Las Vegas SEO Meetup Height: 1080 Width: 1440

Image: Video thumbnail for youtube video xk3w7dn11p0 Height: 1080 Width: 1440

Publisher: NeONBRAND https://neonbrand.com
NeONBRAND https://neonbrand.com/app/themes/neonbrand/dist/images/logo-gray_280c67fe.png 98 120

« 5 Tips for Video Marketing Newbies
How to Reduce Website Bounce Rate »

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

About the Author
Kenny Eliason
Kenny Eliason
Having grown up the son of a marketer, the skills of the trade are pumping through his blood. When you couple that with his programming and computer knowledge, you get an explosive combination. Kenny has been an avid digital marketer for over 9 years now, often being the first to recognize the hottest trends coming to the market. In his free time, Kenny loves downhill mountain biking. He calls it his "old man sport" since BMX was what he did as a teenager and it's not quite as easy to ride those little bikes anymore. Kenny is also a huge technology enthusiast, specifically when it comes to Apple products - did someone say, fanboy? Those close to him are often asking for help solving tech-related problems which often results with them saying, "man, you can fix anything!"
Search
Search
Blog Categories
  • Instagram Marketing (6)
  • E-Commerce Support (1)
  • Keywords for SEO (3)
  • WordPress Tips and Tutorials (17)
  • LinkedIn Marketing (2)
  • Consulting (21)
  • Websites (13)
  • Content for SEO (33)
  • Link Building for SEO (6)
  • Marketing Strategy (62)
  • Twitter Marketing (6)
  • Facebook Marketing (33)
  • Local SEO (13)
  • Business Consulting (35)
  • The Kurt & Kenny Podcast! (13)
  • Web Development (4)
  • Video Marketing (10)
  • Uncategorized (1)
  • Website Design (22)
  • Social Media Marketing (95)
  • Search Engine Optimization (82)
  • Home
  • Search Engine Optimization
  • Social Media
  • Website Design
  • Business Consulting
  • Digital Marketing
  • Video Marketing
  • Email Marketing
  • WooCommerce Development
  • Traditional Advertising
  • Retail Marketing
  • Dentist Marketing
  • Hotel Marketing
  • Medical Marketing
NeONBRAND Newsletter
Don't live with FOMO. Get subscribed to our newsletter and never worry about missing the awesomeness ever again.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

(702) 706-NeON
  • Las Vegas, NV
  • St. George, UT
  • Cedar City, UT
  • Provo, UT
  • NW Las Vegas, NV
  • Sitemap
  • © 2023 NeONBRAND. All Rights Reserved.