Pubcon Takeaways

Last week I had the privilege of attending one of the longest running digital marketing conferences right here in Las Vegas. Pubcon is an annual event that covers everything SEO and Social Media related. I had a great time and learned tons of really great things. We just finished our Monthly SEO Meetup and covered all of these points in depth (above is the Periscope from the SEO Meetup).

There was obviously way more information covered during the conference, these are just the highlights. And sorry it’s only a bulleted list! Just too much to cover!

Sorry if I misquote or miscite any of the following information. I’ll gladly update it if any are pointed out!

Avatars

• Gravatar.com @GuyKawasaki
• Should only show your face @GuyKawasaki
• Asymmetric Picture (definition for those wondering) @GuyKawasaki
• Front lit (aka light in front of your face, not behind) @GuyKawasaki
• Consistent (same on all networks) @GuyKawasaki
  • I only partially agree with this, as it’s sometimes nice to see variation while still following the other principles @NeONBRAND

Frequency

• Repeat tweets @GuyKawasaki
• Get off hamster wheel of content schedule @DamonGochneaur
• Focus on higher quality and few posts
• Stop just pushing the publish button

Schema

• Greatly underutilized @CarrieHill
• 80% of web NOT using it @RavenTools
• Google Schema Tester @CarrieHill
• Structured Data Markup Helper
• Raven Tools Schema plugin
• Hard Dev programming

Brand humanization

• Support a cause @MarkTraphagen
• Engager (engage with the discussion, don’t just talk into an empty room) @MarkTraphagen
• Employee advocacy (helping employees know how to represent the brand, and involved in social media on behalf of our brand)
  • Advocacy is born from culture, not technology or marketing (said someone important…)
• PBR – personal brand representative[email protected]
• 3 B’s @MelCarson
  • be discoverable
  • be sharable
  • be memorable

Programming

• 25 tips from google for mobile – +MattRogersSr

Google Updates

• Google releasing the slow tag @PuriPrashant
• Google AMP – Accelerated Mobile Pages @AdmanJaybee

Speculations

• Paid distribution will be the only way @WilReynolds
• Machine learning, 2 algorithms @RandFish
• Overall brand marketing sometimes improves SEO @RandFish

Content

• Embrace the NPR model (produce great content so that we put up with the pledge drive) @GuyKawasaki
• Pass the reshare test (meaning not only your first tier followers like it, but they share it to their followers) @GuyKawasaki
• Add graphics to every post. you can add up to 4 pictures in a tweet. identifying people in photos doesn’t count toward the char limit @GuyKawasaki
• Upload natively to everything to social @GuyKawasaki
• Lifestyle posts are good @djgeoffe
• Distribution hugely important, use social ads when needed @djgeoffe
• Custom surveys. Real Insights. @DamonGochneaur
• Boring topic? Search here @youngbloodjoe
  • Reddit
  • YouTube
  • Urban Dictionary
  • YouTube Trends dashboard
  • Infographics
  • Portent’s Idea Generator
  • Giffy
  • Forum search “potato inurl:forum“
  • KW Finder
  • Tumblr search
  • Pinterest search
• Speed brainstorming – silent time, write down 3 ideas, pass the card to the right. repeat. add 3 more ideas. no talking. @stonetemple
• What are you building that is worth PAYING for people to see @WilReynolds

Favorite Takeaway

• People don’t buy products, they buy better versions of themselves. @buffer

  Click to tweet

Published: October 13, 2015
Updated: August 25, 2021
Headline: Pubcon Takeaways

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Publisher: NeONBRAND https://neonbrand.com

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