Marketing Strategy Introduction

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Effective marketing doesn’t just happen – though we, like you, sure wish it did. Marketing takes planning and effort, and that strategy can really make or break your marketing efforts. When you’re building a strategy, there are a lot of things you have to consider. An effective strategy answers these primary questions:

  • Who is your audience?
  • Where can you reach them?
  • How can you reach them?
  • What step do you want that audience to take?
  • How can you make them take the step?

These days, marketing isn’t just about advertising. At NeONBRAND, we specialize in creating digital marketing strategies that integrate all forms of media, from your website to your blog to your social media platforms and email campaigns. Each piece of your marketing plan has to work harmoniously with the others.

Your strategy should always be true to your brand. Regardless of whether you’re designing a website or posting on social media, the integrity of your brand is at stake. That’s why it’s important that your strategy reinforces your brand and keeps your messaging consistent.

Whether you’re a marketing pro or just dipping your foot in the water, we’ve got some killer tips and tricks on building and executing an effective strategy. Building a marketing strategy can be intimidating, but with the right expertise, your business has got this in the bag.

How to Pitch Your Meetup to Journalists

How to Pitch Your Meetup to Journalists

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Want to get media attention for your Meetup group? Here are a few tips to help you find and pitch to journalists so you can use that exposure to grow your group.

The Digital Marketing Trends that will Rule 2016

The Digital Marketing Trends that will Rule 2016

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It’s a new year, and that often means a new game plan for your business. Whether you’re looking to kick butt this year or just match your stellar year in 2015, a new year presents the perfect opportunity to up your digital marketing game. And we’ve got just the way(s) to do it. Here are … Continued

4 Ways to Take “The Force” Into Your Digital Marketing Strategy

4 Ways to Take “The Force” Into Your Digital Marketing Strategy

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If you’re currently standing in line waiting to see Star Wars: The Force Awakens, well, we can’t say we’re not surprised. For the better part of a year, Star Wars pandemonium has awakened, well everywhere. And when it comes to truly making a mark on digital marketing, the beloved franchise really knows what it’s doing. … Continued

Your 2016 Digital Marketing Bucket List

Your 2016 Digital Marketing Bucket List

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We’re approaching the end of the year, and chances are, that means you’re reflecting on your marketing efforts over the past year. As you assess what you’ve done this year, you’ll naturally begin thinking of all those things you wish you’d done. Before you determine your goals for the coming year, think about everything you’d … Continued

10 Little-Known Facts About Thanksgiving to Share With Your Customers

10 Little-Known Facts About Thanksgiving to Share With Your Customers

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It’s the week of Thanksgiving, and that means it’s time to reach out to customers to let them know you appreciate them. This year, why not give their mind a little gift too? Interesting Turkey-day Facts These interesting facts about Thanksgiving are perfect to share on social media or via text, email, or on your … Continued

5 Reasons to Use Gravatar.com

5 Reasons to Use Gravatar.com

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So you already know that a great digital marketing strategy requires you to be online, be social, and be active. To get the brand exposure you’re looking for, you should be posting regularly to your own website and social media platforms, not to mention taking part in online conversations regarding your industry and your customers. … Continued

The 5 Biggest Online Marketing Trends of the Year

The 5 Biggest Online Marketing Trends of the Year

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When it comes to online marketing trends, they tend to move pretty quickly. And if you’re not able to adapt to new trends and best practices, you could be missing out on some significant opportunities for growing your business. Here are the biggest trends we’ve been seeing in the world of online marketing this year … Continued

How to Make Your $1 Photos Awesome

How to Make Your $1 Photos Awesome

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In our previous posts we’ve shown you where to find affordable images and how to optimize images for the web. Now we know there are a lot of times when you want to take those awesomely optimized photos and add a bit of your own flavor to it, but let’s face it: who has time to … Continued

Death of the Stock Photo

Death of the Stock Photo

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Or at least the ridiculously overpriced ones. You know as well as we do: a good article is only as good as the photos used to illustrate it. That’s why finding attractive, interesting and captivating photos (that don’t require taking out a second mortgage on your home) is a huge part of any effective website or content … Continued