Marketing isn’t always as easy as just turning on the ads, if you don’t have a solid website to capture the leads, you may just be wasting your money.
Marketing Strategy Introduction
Effective marketing doesn’t just happen – though we, like you, sure wish it did. Marketing takes planning and effort, and that strategy can really make or break your marketing efforts. When you’re building a strategy, there are a lot of things you have to consider. An effective strategy answers these primary questions:
- Who is your audience?
- Where can you reach them?
- How can you reach them?
- What step do you want that audience to take?
- How can you make them take the step?
These days, marketing isn’t just about advertising. At NeONBRAND, we specialize in creating digital marketing strategies that integrate all forms of media, from your website to your blog to your social media platforms and email campaigns. Each piece of your marketing plan has to work harmoniously with the others.
Your strategy should always be true to your brand. Regardless of whether you’re designing a website or posting on social media, the integrity of your brand is at stake. That’s why it’s important that your strategy reinforces your brand and keeps your messaging consistent.
Whether you’re a marketing pro or just dipping your foot in the water, we’ve got some killer tips and tricks on building and executing an effective strategy. Building a marketing strategy can be intimidating, but with the right expertise, your business has got this in the bag.
Use this slow time to create content for social media and your website. Write blog posts, create long-form videos, and design helpful graphics.
Offline work is not necessarily more valuable than digital work, but it does provide really great content for your digital efforts!
Want to get media attention for your Meetup group? Here are a few tips to help you find and pitch to journalists so you can use that exposure to grow your group.
You finally shelled out some cash to a professional marketing agency, and you didn’t get the results you wanted. Let’s talk about why that happens.
With 25 free ways to build up website traffic and 10 more strategies that are worth the investment, this post is the ultimate traffic building guide.
Working with a marketing and social media agency puts the power of professional, experienced marketers behind your business. Get the most out of your marketing budget by working effectively with your pros.
In the age of automation, it can be easy to over-automate. Keep things real by only automating things that provide a true benefit to users.
Digital Marketing Trends are constantly evolving. Make the most of this year’s hottest trends by planning in advance.
New year, new you! Get your digital marketing started off on the right foot. Plan your year out in advance in order to stay on top of things!
Is your business leveraging the power of the Internet? Here are 4 ways your company can use the web to make more money with less effort.
Digital marketing can be daunting, especially for the beginner. If you know where to start, though, your online strategy can help you win.
Fans are awesome, but raging fans are freaking amazing. There’s nothing like having your own army of personal brand ambassadors.
SXSW is always a great place to learn about what’s new and exciting. We’ve done a roundup of the top 5 trends you should be watching.
Giving out 200 roses on Fremont Street was a great time. Check out what went down on February 14, 2016 with #FlowersonFremont.
Football isn’t the only thing to watch while viewing the super bowl. The commercials are ripe with Digital Marketing Lessons to be had!
It’s a new year, and that often means a new game plan for your business. Whether you’re looking to kick butt this year or just match your stellar year in 2015, a new year presents the perfect opportunity to up your digital marketing game. And we’ve got just the way(s) to do it. Here are … Continued
If you’re currently standing in line waiting to see Star Wars: The Force Awakens, well, we can’t say we’re not surprised. For the better part of a year, Star Wars pandemonium has awakened, well everywhere. And when it comes to truly making a mark on digital marketing, the beloved franchise really knows what it’s doing. … Continued
We’re approaching the end of the year, and chances are, that means you’re reflecting on your marketing efforts over the past year. As you assess what you’ve done this year, you’ll naturally begin thinking of all those things you wish you’d done. Before you determine your goals for the coming year, think about everything you’d … Continued
It’s the week of Thanksgiving, and that means it’s time to reach out to customers to let them know you appreciate them. This year, why not give their mind a little gift too? Interesting Turkey-day Facts These interesting facts about Thanksgiving are perfect to share on social media or via text, email, or on your … Continued
So you already know that a great digital marketing strategy requires you to be online, be social, and be active. To get the brand exposure you’re looking for, you should be posting regularly to your own website and social media platforms, not to mention taking part in online conversations regarding your industry and your customers. … Continued
When it comes to online marketing trends, they tend to move pretty quickly. And if you’re not able to adapt to new trends and best practices, you could be missing out on some significant opportunities for growing your business. Here are the biggest trends we’ve been seeing in the world of online marketing this year … Continued
In our previous posts we’ve shown you where to find affordable images and how to optimize images for the web. Now we know there are a lot of times when you want to take those awesomely optimized photos and add a bit of your own flavor to it, but let’s face it: who has time to … Continued
Or at least the ridiculously overpriced ones. You know as well as we do: a good article is only as good as the photos used to illustrate it. That’s why finding attractive, interesting and captivating photos (that don’t require taking out a second mortgage on your home) is a huge part of any effective website or content … Continued