Video Marketing Introduction

In a world where a random cat video can get 35 zillion views, there’s more opportunity than ever before you take your marketing to a new level – a videographic level, to be exact. If you’re looking to get a whole lot of bang for your marketing buck, videography is the way to go – and we can prove it. Think about this:

According to Forrester Research, a one-minute video is worth as much as 1.8 million words in the world of digital marketing. Got time to write 1.8 million words? (That’s about 3,600 pages, in case you don’t want to do the math). Didn’t think so. That’s why video marketing is so crucial to an effective digital marketing strategy.

Think your customers aren’t watching videos online? Think again. More than 100 million internet users watch at least one video each day. And if you’ve ever sat around watching David at the Dentist or the Gangnam Style video, that statistic is easy to believe. What might interest you more is that 90 percent of online shoppers find videos helpful when they’re researching products and services online.

Whether you’re showcasing products and services, filming executive bios or creating live-action commercials, video marketing is a smart and effective part of your digital marketing strategy. Take a look at our tips and tricks; your business’s “play” button could end up with a whole lot of play.

5 Tips for Video Marketing Newbies

5 Tips for Video Marketing Newbies

So you know that video marketing is the norm in the world of advertising. That said, if you’ve never created a marketing video before, you might be a bit intimidated by this new medium. That’s why we’ve got some stellar tips that will have you video marketing in no time. Keep it Short The easy … Continued

Facebook Video – New Targeting Options

Facebook Video – New Targeting Options

If you’ve got a business page on Facebook, there’s no doubt you already know the benefits of video marketing. Videos not only get a whole lot of play (no pun intended) on the social media giant, but they also encourage more comments, likes and interaction. Facebook Video Tageting Well, now there’s even more reasons to … Continued

New at NeON: Drone Videography Service

New at NeON: Drone Videography Service

Constant innovation is the key to staying relevant, and at NeONBRAND, that’s exactly what we’re doing when it comes to putting your website over the top (of awesome)! We’re stoked to announce a little something we’ve been working on bringing our customers: drone videography service. Not sure if drone photography and videography are what you … Continued

Internet Users Will Surpass 3 Billion

Internet Users Will Surpass 3 Billion

Back in 2010, NeONBRAND reported that the world would reach 2 billion internet users by the end of the year, according to the International Telecommunication Union (ITU). Now 4 years later, the ITU expects that we’ll break 3 billion by December 2014. That means 40% of the world is connecting with one another on the … Continued

Should You Do Social Media Marketing on YouTube?

Should You Do Social Media Marketing on YouTube?

Viral Marketing. Take Gangnam Style, David at the Dentist, and even that crazy dramatic squirrel. They all give the same message: YouTube is the perfect breeding ground for viral marketing. Video works well as a marketing medium because they’re short, to-the-point, and more likely to capture your audience’s interest than text or graphics. But before … Continued

Murphy’s Law Ain’t Got Nothing On Me

Murphy’s Law Ain’t Got Nothing On Me

Murphy’s Law. One of the first things I was taught in film school was Murphy’s law (Anything that can go wrong, will go wrong). When making a movie you have so many people, props, locations and equipment involved something is bound to go wrong. The actor doesn’t have a big enough trailer, the coffee didn’t … Continued

Five Tricks for Promoting Your Website Online

Five Tricks for Promoting Your Website Online

You’ve done your research, implemented your SEO keywords, continue to update your content, but what else can you do to promote your website online? Well, we have a few ideas. Unfortunately, we live in a world where information never sleeps, so your web promotion can’t either. Use a few of our tips below to keep … Continued

YouTube is Not Just For Cats

YouTube is Not Just For Cats

Why have videos on your website? Simple: we don’t like to read. It takes too much time. You’re reading this now, but wouldn’t you rather be watching me in a bikini telling you that videos are right for your website?   Seriously, though. Your videos will not only create more channel to your website, but … Continued

An Ode to Our Clients

An Ode to Our Clients

Sure, we may have spent a good deal of time telling you just why NeONBRAND is great – after all, we keep your business on the cutting edge of technology, marketing and social media. Business is Only as Good as it’s Customers But a business is only as good as its customers, and trust us, … Continued

Social Media and Sales

Social Media and Sales

Can Social Media really help sales? The simple answer is of course yes, but probably not quite the “yes” that you are wanting. Social media is rarely, if ever, the direct sales channel itself. Social media can increase the likelihood of sales through better targeting, more consistent touchpoints and availability of information, establishing affinities and … Continued

VIDEO: Social Media is Part of the Program

VIDEO: Social Media is Part of the Program

Many cruise along the paved roads of Social Networks without giving much thought to their development or enhancement within our social ecosystem. They are fun, entertaining, and for the most part – very easy to figure out. Riddle Me This What if we analyze our historical growth in communication or the evolution of us as … Continued

Online Advertising

Online Advertising

Online advertising is thriving in the U.S., according to figures released in the latest IAB Internet Advertising Revenue Report. Businesses and individuals spent approximately $12.1 billion on online advertising in the first six months of 2010, up 11.3% from the from the first half of 2009 and 13.9% from the second quarter of 2009. In … Continued