In a world where a random cat video can get 35 zillion views, there’s more opportunity than ever before you take your marketing to a new level – a videographic level, to be exact. If you’re looking to get a whole lot of bang for your marketing buck, videography is the way to go – and we can prove it. Think about this:
According to Forrester Research, a one-minute video is worth as much as 1.8 million words in the world of digital marketing. Got time to write 1.8 million words? (That’s about 3,600 pages, in case you don’t want to do the math). Didn’t think so. That’s why video marketing is so crucial to an effective digital marketing strategy.
Think your customers aren’t watching videos online? Think again. More than 100 million internet users watch at least one video each day. And if you’ve ever sat around watching David at the Dentist or the Gangnam Style video, that statistic is easy to believe. What might interest you more is that 90 percent of online shoppers find videos helpful when they’re researching products and services online.
Whether you’re showcasing products and services, filming executive bios or creating live-action commercials, video marketing is a smart and effective part of your digital marketing strategy. Take a look at our tips and tricks; your business’s “play” button could end up with a whole lot of play.
So you know that video marketing is the norm in the world of advertising. That said, if you’ve never created a marketing video before, you might be a bit intimidated by this new medium. That’s why we’ve got some stellar tips that will have you video marketing in no time. Keep it Short The easy … Continued
If you’ve got a business page on Facebook, there’s no doubt you already know the benefits of video marketing. Videos not only get a whole lot of play (no pun intended) on the social media giant, but they also encourage more comments, likes and interaction. Facebook Video Tageting Well, now there’s even more reasons to … Continued
Constant innovation is the key to staying relevant, and at NeONBRAND, that’s exactly what we’re doing when it comes to putting your website over the top (of awesome)! We’re stoked to announce a little something we’ve been working on bringing our customers: drone videography service. Not sure if drone photography and videography are what you … Continued
Viral Marketing. Take Gangnam Style, David at the Dentist, and even that crazy dramatic squirrel. They all give the same message: YouTube is the perfect breeding ground for viral marketing. Video works well as a marketing medium because they’re short, to-the-point, and more likely to capture your audience’s interest than text or graphics. But before … Continued
Murphy’s Law. One of the first things I was taught in film school was Murphy’s law (Anything that can go wrong, will go wrong). When making a movie you have so many people, props, locations and equipment involved something is bound to go wrong. The actor doesn’t have a big enough trailer, the coffee didn’t … Continued
Why have videos on your website? Simple: we don’t like to read. It takes too much time. You’re reading this now, but wouldn’t you rather be watching me in a bikini telling you that videos are right for your website? Seriously, though. Your videos will not only create more channel to your website, but people … Continued
Can Social Media really help sales? The simple answer is of course yes, but probably not quite the “yes” that you are wanting. Social media is rarely, if ever, the direct sales channel itself. Social media can increase the likelihood of sales through better targeting, more consistent touchpoints and availability of information, establishing affinities and … Continued
Many cruise along the paved roads of Social Networks without giving much thought to their development or enhancement within our social ecosystem. They are fun, entertaining, and for the most part – very easy to figure out. Riddle Me This What if we analyze our historical growth in communication or the evolution of us as … Continued
Lights, Camera, Action! Whether you sell shoes, build cabinets or clean carpets, How-To videos can assist you in building great relationships with your clients, and strengthen the image of your brand. Here are a couple of tips for how to make a GREAT How-To video: Do your researchGet an expert viewWrite a great scriptShoot it … Continued