There are a lot of different skills needed to be an excellent social media marketer. Here are 17 of the top skills.
Social Media Marketing Information
Your college roommates are on Facebook. So are your kids, your employees and, most likely, even your 95-year-old grandmother. Guess who else is trolling around social media? Your customers. That’s why any good marketing strategy incorporates a plan.
In a nutshell, social media marketing is the process whereby you gain web traffic through platforms like Facebook, LinkedIn, Twitter, Instagram… the list goes on and on. In laymen speak, social media marketing is about getting eyeballs on your brand and translating those eyeballs to actual sales. Awesome idea, right?
If you’ve ever spent time on a social network (and it’s okay to admit if you’ve spent a little too much time), you know that content needs to be intriguing to stand out. That’s why businesses can get a little intimidated when it comes to building their business’s social strategy. But it’s is no different than traditional marketing; you’re still trying to create a message that resonates with your customers and delivers it to those customers in an interesting, provocative, humorous, or all-out crazy way.
At NeONBRAND, what we love about social media marketing is that creativity has no bounds. Taking your content to the next level is what it’s all about, from video marketing to contests and promotions to offline “social” events. Whether you’ve got a firm handle on the world of social media or whether you’re “socially” impaired, we’ve got the tips and tricks you need to start out – or to really step up your social game.
Social media engagement might not be as important as you think it is. Here are the metrics you should be tracking.
Does social media really not work or… are you possibly doing it wrong? Social Media is just that, social. You can do it!
Figuring out your social media strategy is extremely important. These tips will help point you in the right direction!
Facebook is an exceptional way to reach potential customers. Don’t be a naysayer… Facebook is for you.
Setting up a Facebook Business Manager account can be confusing… let us break it down for you.
People like people, even when they’re on social media. Make sure your social efforts feature a human element and the engagement will follow.
Hootsuite isn’t anything new, they’re actually quite old as far as social tools are concerned… but they’re as freaking awesome as ever.
The proper use of Facebook Audiences are critical to the success of your social media advertising campaign.
Facebook Business Pages have the ability to grow your business more than ever before, as long as you know where to look.
Facebook is dropping all ad targeting options that rely on 3rd party data. Here’s what that means for your business and what you should do about it.
Facebook’s advertising platform is one of the most efficient marketing methods available to modern businesses, but if your ads aren’t selling anything, it doesn’t do you much good. Here’s what to do when your ads are getting clicked, but noone is buying.
If you’ve logged into Twitter lately, you might have noticed an important change to the size of tweets. Twitter just rolled out 280 character limits!
As a long-time professional at social media, I didn’t think there was much more I could learn. The free marketing courses from Facebook Blueprint proved me wrong. Here’s what I found:
In social media marketing, do Facebook likes even matter anymore? NeONBRAND’s resident social media expert answers the all-important marketing question of Facebook likes.
Facebook search is growing in importance, and Facebook SEO is going to be a thing very soon. It’s time to start thinking about how to rank on Facebook.
Facebook Messenger chatbots may seem like a novelty, but if your business doesn’t start learning now, you’re going to be way behind. Here’s why chatbots are so important for your business, and how to get started now:
Trying to figure out this whole Twitter thing? Especially for social media marketing? Don’t worry. Here’s Twitter 101 for Marketers.
With so many options, how does one know which social networks will be the most beneficial to your business?
Social media marketing is a massive topic, but this guide from NeONBRAND will help you start an intelligent social media strategy today.
Social media sharing is central to any content marketing strategy. Here’s how your business can get the most out of social shares.
Everyone loves the holidays. It’s a great time of year to be with friends and family. Show your human side and share it on social media!
Just as Instagram’s video features spelled doom for the fledgeling Vine, Instagram Stories are challenging Snapchat. Will Snapchat survive?
Instagram just introduced Instagram for Business. Here’s how to get set up and start attracting new traffic right from your Instagram app.