People like people, even when they’re on social media. Make sure your social efforts feature a human element and the engagement will follow.
Social Media Information
Your college roommates are on Facebook. So are your kids, your employees and, most likely, even your 95-year-old grandmother. Guess who else is trolling around social media? Your customers. That’s why any good marketing strategy incorporates a plan.
In a nutshell, social media marketing is the process whereby you gain web traffic through platforms like Facebook, LinkedIn, Twitter, Instagram… the list goes on and on. In laymen speak, social media marketing is about getting eyeballs on your brand and translating those eyeballs to actual sales. Awesome idea, right?
If you’ve ever spent time on a social network (and it’s okay to admit if you’ve spent a little too much time), you know that content needs to be intriguing to stand out. That’s why businesses can get a little intimidated when it comes to building their business’s social strategy. But it’s is no different than traditional marketing; you’re still trying to create a message that resonates with your customers and deliver it to those customers in an interesting, provocative, humorous or all-out crazy way.
At NeONBRAND, what we love about social media marketing is that creativity has no bounds. Taking your content to the next level is what it’s all about, from video marketing to contests and promotions to offline “social” events. Whether you’ve got a firm handle on the world of social media or whether you’re “socially” impaired, we’ve got the tips and tricks you need to start out – or to really step up your social game.
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