One greatly underutilized search engine optimization tactic is image optimization, specifically regarding file names. The culprit is when we buy that super awesome photo from iStock and when it saves to your computer the file name is iStock8183952730-50872937.jpg. That is the most uninformative name an image could have. Then without thinking, we upload that image … Continued
Kwayy HTML Sitemap is a simple plugin that creates an HTML sitemap. The shortcode it generates can be placed on any page of your website (likely the Sitemap page). It also allows for ordering of post types as to rearrange them and show your more important content up top first, if you’d so desire. The … Continued
We have gone through a lot of image optimization plugins in our day, a lot. They all have their different perks, but none of them gave us the full package until we were introduced to Kraken. Kraken is a premium plugin that optimizes images at a phenomenal rate. Their site beautifully demonstrates the optimization process, … Continued
The Autoptimize (I hate trying to spell that) plugin is a HTML/CSS/JS minification and caching plugin. Easy setup, and quick configurations. Be sure to enable the advanced settings if you’re having any troubles with wonky-ness on your website after enabling some of the settings. There may be another box you need to check in order to … Continued
The Glue for Yoast SEO & AMP plugin is what adds all the Yoast meta-y goodness to the AMP versions created by the AMP plugin. This plugin is a must if you’re using the WordPress AMP plugin. It’s an easy install, and Yoast even goes above and beyond by adding some custom styling options for … Continued
The AMP plugin is a must if you want your website to possibly show up in the Google AMP Search Results. The AMP pages are basically super stripped-down versions of your webpage, using a slightly modified AMP-HTML markup that allows for super-fast page loads, basically instantaneous. This is awesome for a number of reasons. Upon activation, … Continued
Instagram just introduced Instagram for Business. Here’s how to get set up and start attracting new traffic right from your Instagram app.
Your content marketing or blogging strategy isn’t just for search engine optimization. Here’s why content creation is so important.
In an announcement made today by Facebook, your newsfeed will now become more focused on your friends and family and not so much on that really great cat video… Although it was a really great cat video… What is the newsfeed? In 2006 Facebook launched what they coined as the “newsfeed”. The newsfeed has come … Continued
Take advantage of summer, reach new customers, and grow your business with these 5 marketing tips especially designed for the summer months.
In our digital world, relevant, engaging content is your key to your website’s success. That said, this is the area in which most businesses struggle. After all, you’re a small business owner, not a writer, right? Well, maybe. But the fact of the matter is that your customers won’t be very forgiving of your inability … Continued
If you’re not getting the customer eyeballs and subsequent conversation that you’re looking for, it’s time to optimize.
Is your business ready to take your marketing social? Fricken sweet! Social media is an effective way to gain brand exposure, promote your products and connect with your customers – not to mention gather business leads and, most importantly, make sales. There are a lot of social media myths for business out there – and we’re ready … Continued
Fans are awesome, but raging fans are freaking amazing. There’s nothing like having your own army of personal brand ambassadors.
Keeping your site well optimized should be a regular occurrence. But if it’s been a while, spring is the perfect time to give it a fresh look!
Generating leads is all fine and dandy, but if you’re not tracking where they came from, you’re missing out on a vital piece of information.
“Yeah, all I need is a website with a few pages talking about all the cool stuff I do”. Me, me, and some more me. Building an audience on relevant social networks will only expose you to future clients. I’m not talking about clients in your current pipeline. Think 3 – 5 years from today, let me … Continued
Kraken is a tool that optimizes images without sacrificing quality. And it’s pretty incredible. You almost can’t tell the difference. The results are saved bandwidth, storage space, and (of course) money. Check out the following high resolution image below and see if you can see any difference between the original and optimized images. Before and After Kraken Optimizes Your … Continued
SXSW is always a great place to learn about what’s new and exciting. We’ve done a roundup of the top 5 trends you should be watching.
Without regular maintenance and upkeep, your E-Commerce site can go stale. Sales will dwindle, but they don’t have to. Give it a refresh.
Instagram is a powerful social media platform that allows you to engage with a large audience in a relatively easy way. Below we have outlined how to use Instagram to promote your business by using the app to it’s fullest potential. If we’ve left anything off, please leave us a note in the comments! The Timeline If … Continued
Giving out 200 roses on Fremont Street was a great time. Check out what went down on February 14, 2016 with #FlowersonFremont.
What is social reach? And why should you care? Well, let’s start our explanation with an example of social reach from many many years ago. Pretty much since the beginning, most people have had this weird desire to meet other people and stay in close contact with them. Over time we decided to give those people … Continued
Football isn’t the only thing to watch while viewing the super bowl. The commercials are ripe with Digital Marketing Lessons to be had!