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5 Reasons to Use Gravatar.com

Originally posted: July 17, 2015 by Kristen Radford. Leave a comment
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Home » Consulting » Marketing Strategy » 5 Reasons to Use Gravatar.com

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So you already know that a great digital marketing strategy requires you to be online, be social, and be active. To get the brand exposure you’re looking for, you should be posting regularly to your own website and social media platforms, not to mention taking part in online conversations regarding your industry and your customers. That part has just gotten better than ever with Gravatar.com is on the scene.

If you’re a WordPress user (and if you’re not, we need to talk), Gravatar is a simple way to present yourself online – wherever you happen to be. Here’s why you should be using it:

You’ll Retain Consistency

You likely do other things online besides marketing your company. Because of that, your “brand” identity could get mixed up with your personal online identity. Gravatar will help you be consistent by creating a consistent avatar for your brand that will show up anywhere you post online.

You’ll be “Branded”

It’s easy to look unprofessional online. Social media is casual, and its pretty easy to look like an amateur when you’re trying to take your business social. But Gravatar helps keep your identity strong by attaching your brand’s avatar to your online posts.

You Won’t Get Lost

In the online noise of posts, Tweets, messages, and photos, it’s easy to get lost in the crowd. But Gravatar’s customized brand avatar will help you stand out – and be recognized – to your customers (and potential customers).

It’s Free

Brand recognition doesn’t have to cost you an arm and a leg. In fact, the Gravatar service is available and included in every WordPress account. So if you’re already WordPress-enabled (and you should be), you’re good to go.

It Just Looks Cool

Gravatars get attention – especially when you post or are active on sites that may not otherwise provide avatars. Hey, if all you get is a customer thinking, “That’s cool, I wonder how they do that,” that’s a good win.

Ready to get globally recognized? Let’s talk Gravatar!

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Published: July 17, 2015
Updated: June 17, 2020
Headline: 5 Reasons to Use Gravatar.com
Image: gravatar Height: Width:

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About the Author
Kristen Radford
Kristen Radford
Kristen Radford Price is a California transplant with a passion for the written word. She has a degree in print journalism and has written for several national publications and media outlets including USA Today, SFGate, The Knot, The Nest and various newspapers and news services nationwide. Serving in roles that span marketing and communications, Kristen has experience working for businesses large and small, providing web content, blogging, whitepapers, video scripts and print collateral. In her (nonexistent) spare time, Kristen loves working out, reading, healthy cooking and hanging out with her husband and baby.
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