Your business begins with a name. It’s the cornerstone of your company identity and impacts your branding, company tone, and first impressions. Think about it. The branding of Target would be very different if the retailer still went by its original name, Dayton Dry Goods Company. Selecting the right business name for your company is…
For many companies “Social Media” feels like a phase. It isn’t. In most cases the market stopped listening to them long before Social Media came along–it’s only much more obvious now. The consumer now has a stronger voice, and it’s not afraid to use it. It’s also networked in a way that amplifies that voice…
There’s a new stocking stuffer for the social gamer on your holiday shopping list: Facebook Credits. Already available at Target stores, the social networking site is set to offer the credits -– which can be used for in-game purchases in games like FarmVille –- at Walmart and Best Buy too. Walmart will offer $5, $10 and $25…
Unless you’re Sharon Osbourne or any former politician, you might find it difficult to write about yourself. Well, that’s what makes resumes, cover letters, and personal bios a bit tricky. Am I being too humble? Too arrogant? Do I sound desperate? Am I desperate? Should I fluff it up? Tone it down? Well, you get the…
Sending emails to yourself hasn’t ever been cooler. Write the letter, set the date, forget you wrote it, then receive it in the future!
We live in the age of blogging – you should know this; you’re reading one. And as the online presence of businesses and corporations continues to grow, so do the number of corporate blogs out there. So then, how to set you apart from the pack? Well, short of streaming reruns of Entourage on a 24/7…
The number of Internet users will surpass 2 billion before the end of 2010, the International Telecommunication Union (ITU) said in a report. The current world population is estimated by the U.S. Census Bureau to be 6.876 billion, which would mean that approximately 30% of the population will be online at the end of this year….
Why use social media? Well, it will make you run faster, jump higher, lose weight, find a girlfriend and get rich quick. Okay, not really (or if it does we’ve really been getting the short end of the stick. Nonetheless, while it may not get your business on the front page of the New York Times…
Online advertising is thriving in the U.S., according to figures released in the latest IAB Internet Advertising Revenue Report. Businesses and individuals spent approximately $12.1 billion on online advertising in the first six months of 2010, up 11.3% from the first half of 2009 and 13.9% from the second quarter of 2009. In fact, this…
According to data, Internet Explorer has dipped below the 50%-mark in its global share of the Internet browser market. The browser also shows a drop of nearly 10% year over year. This is the first time IE has fallen below the halfway point in market share, and from where we sit, the glass is looking half empty. This is…
We know it’s a brave new world for consumers and brands. If United breaks your guitar, or your Maytag doesn’t work properly, you can take on the company that messed with you via social media — and you may well win. But technology empowerment works both ways. Consumers can take a stand against poor business practices, and brands…
Still struggling with your business’s social media plan? Well, like your first-grade teacher might have said, maybe all you need is a little structure to get you started. Or so are the thoughts of Social Media Examiner this week, who has lent us several ideas on creating social media guidelines for your company. What can…
We’ve got a newsflash for you, Walter Cronkite: headlines are important. And no, we’re not talking about those that grace the cover of the New York Times or US Weekly. We’re talking about your headlines, their content, and their retweeting potential. Headlines, who knew? You? Retweeted? It might sound challenging (unless you’re a canary), but the fact…
When asked how blog posts are created Ari Herzog (of AriWriter.com) gave the following reply: Web tools I used or were alerted to have spawned some blog posts, such as the one about the Wibiya toolbar or the other ones about Bellow and an iPhone application. Separate blog posts by Danny Brown and Arik Hanson…
Don’t believe what they say about inner beauty; Image is everything – at least in the virtual world. In the age of social media and online marketplaces, your customers may see your website long before they walk into your store or business. In fact, it’s estimated that potential customers will view your digital presence 7…
Building alliances as a newly created company can be crucial to your success. Find a strong referral partner and work closely with them to find success.
Monitoring and measuring the results of Social Media are two of the keys to success in this field. The hard part is, of course, finding the right tools to use, since there are literally dozens of options. The best tools should monitor and measure your brand on social media. These two terms are often used interchangeably, but…
CardStar offers mobile phone users a simple way to manage physical loyalty and membership cards in a digital manner. Today the service is introducing integration with Foursquare to support check-ins for users of the iPhone application. Now, when a user scans their club or loyalty card via CardStar during checkout, they can also tap to check in on the location-based…
If you’ve been listening to Mel Gibson’s phone calls lately, you might have reason to doubt the existence of loyalty in society today. Nonetheless, in business, it’s something that your customer should strive for – customer loyalty, that is. Obviously, you’ve got everything to gain in a loyal customer: keep them happy and reap the…
Want to keep your Facebook account safe from hackers? A little-known feature on Facebook will help you stay on top of your Facebook account and everyone who’s accessing it. The feature provides you with notifications every time a person accesses it from a new computer. You can receive both email and SMS notifications about the…
Now more than ever, traditional media outlets are embracing social media as a way to generate story leads, increase site traffic and create conversations with readers. At Social Media Brasil, the largest social media conference in Brazil, There were six social media tips presented by Erica Swallow for traditional media outlets looking to either initiate or…
Now more than ever, traditional media outlets are embracing social media as a way to generate story leads, increase site traffic and create conversations with readers. At Social Media Brasil, the largest social media conference in Brazil, There were six social media tips presented by Erica Swallow for traditional media outlets looking to either initiate or…
Ignitesocialmedia.com provides some interesting statistics on different brands and how they have been doing on building and maintaining their fan bases. Some of the leaders are obvious, but others might be a little surprising. A Few Top Brands #1 YouTube – 5,726,379 fans, valued at $18,746,100 #5 Dr. Pepper – 1,827,828 fans, value: $12,875,074 #6…
In case you missed it. Yesterday the Prime Minister’s office posted a video of a conversation between Mark Zuckerberg and the David Cameron, the new U.K. prime minister, discussing a new initiative to engage citizens for ideas on reducing the country’s deficit. While it’s interesting to see the country engage its citizens I can only…
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