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Building Alliances as a New Business

Originally posted: August 4, 2010 by Kenny Eliason. Leave a comment
Building Alliances as a New Business
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No, this isn’t a World of Warcraft seminar. Building alliances can help any business by strategically combining products or services to a shared audience – i.e. your customer.

Business partnerships can help a new entrepreneur break into a market, supply capital or access to technology, and add credibility to your company. To form successful alliances, it is suggested that you think long-term when selecting a partner, and investigate their reputation to ensure that partnering up would not reflect negatively on your company.

Cutting a Deal

Build an Alliance for Entrepreneurial Success

When cutting a deal, make sure that you’re looking at the big picture and establishing subjects and timetables for discussion. Then, once allied, make it work by meeting all your partners, and planning future processes together. Fingers crossed, your partnership could be a win-win situation (unlike World of Warcraft).

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Published: August 4, 2010
Updated: June 17, 2020
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About the Author
Kenny Eliason
Kenny Eliason
Having grown up the son of a marketer, the skills of the trade are pumping through his blood. When you couple that with his programming and computer knowledge, you get an explosive combination. Kenny has been an avid digital marketer for over 9 years now, often being the first to recognize the hottest trends coming to the market. In his free time, Kenny loves downhill mountain biking. He calls it his "old man sport" since BMX was what he did as a teenager and it's not quite as easy to ride those little bikes anymore. Kenny is also a huge technology enthusiast, specifically when it comes to Apple products - did someone say, fanboy? Those close to him are often asking for help solving tech-related problems which often results with them saying, "man, you can fix anything!"
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