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Bloggers at Bat

Originally posted: October 20, 2010 by Kenny Eliason. Leave a comment
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Home » Search Engine Optimization » Content for SEO » Bloggers at Bat

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We live in the age of blogging – you should know this; you’re reading one. And as the online presence of businesses and corporations continues to grow, so do the number of corporate blogs out there.

Batter up, Bloggers!

So then, how to set you apart from the pack? Well, short of streaming reruns of Entourage on a 24/7 basis (although we think that actually might work), your business blog must catch and hold your reader’s attention. And with the distractions available online these days, that can be a daunting task.

Age of Blogging

Entreprenuer.com this week has some great tips on making your blog read-worthy. Their number-one idea? Making your corporate blog non-corporate. Your users are simply looking for great, informative blogs. So your business’s blog should be just that – only endorsed and funded by your company. The info you share may or may not be about your business, but it will (or should) be what interests your customers.

You don’t need to hire one specialty blogger. Everyone can contribute to the blog – that’s what will make it unique to your business. And don’t be afraid to get personal – the great part of having a blog is opening a new window to your company and culture. Providing content that solicits reader participation is a way to form a great repertoire between you and your customer base.

So on that note, ummm, what do you think?

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Published: October 20, 2010
Updated: August 28, 2021
Headline: Bloggers at Bat
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About the Author
Kenny Eliason
Kenny Eliason
Having grown up the son of a marketer, the skills of the trade are pumping through his blood. When you couple that with his programming and computer knowledge, you get an explosive combination. Kenny has been an avid digital marketer for over 9 years now, often being the first to recognize the hottest trends coming to the market. In his free time, Kenny loves downhill mountain biking. He calls it his "old man sport" since BMX was what he did as a teenager and it's not quite as easy to ride those little bikes anymore. Kenny is also a huge technology enthusiast, specifically when it comes to Apple products - did someone say, fanboy? Those close to him are often asking for help solving tech-related problems which often results with them saying, "man, you can fix anything!"
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