Better Relationships on Social Media

For many companies “Social Media” feels like a phase. It isn’t. In most cases the market stopped listening to them long before Social Media came along–it’s only much more obvious now. The consumer now has a stronger voice, and it’s not afraid to use it. It’s also networked in a way that amplifies that voice and gives it more confidence. It simply will not tolerate being ‘parented’.

So What’s a Brand to Do?

If the market has changed, then so must the brand. Fortunately, there is a growing list of brands that realize it’s up to them to evolve their approach if they want to continue to maintain and grow their customer base. So what can a brand do? Here are 6 ways that help brands better relate: