For many companies “Social Media” feels like a phase. It isn’t. In most cases the market stopped listening to them long before Social Media came along–it’s only much more obvious now. The consumer now has a stronger voice, and it’s not afraid to use it. It’s also networked in a way that amplifies that voice and gives it more confidence. It simply will not tolerate being ‘parented’.
So What’s a Brand to Do?
If the market has changed, then so must the brand. Fortunately, there is a growing list of brands that realize it’s up to them to evolve their approach if they want to continue to maintain and grow their customer base. So what can a brand do? Here are 6 ways that help brands better relate:
- Start by listening.
- Share content of value.
- Line up for them.
- Get to know friends of friends.
- Be willing to make mistakes and own up to them.