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Better Relationships on Social Media

Originally posted: October 27, 2010 by Kenny Eliason. Leave a comment
Better Relationships on Social Media
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For many companies “Social Media” feels like a phase. It isn’t. In most cases the market stopped listening to them long before Social Media came along–it’s only much more obvious now. The consumer now has a stronger voice, and it’s not afraid to use it. It’s also networked in a way that amplifies that voice and gives it more confidence. It simply will not tolerate being ‘parented’.

So What’s a Brand to Do?

If the market has changed, then so must the brand. Fortunately, there is a growing list of brands that realize it’s up to them to evolve their approach if they want to continue to maintain and grow their customer base. So what can a brand do? Here are 6 ways that help brands better relate:

  1. Start by listening.
  2. Share content of value.
  3. Line up for them.
  4. Collaborate.
  5. Get to know friends of friends.
  6. Be willing to make mistakes and own up to them.
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Published: October 27, 2010
Updated: March 24, 2017
Headline: Better Relationships on Social Media
Image: Better Relationships on Social Media Height: 3456 Width: 5184

Publisher: NeONBRAND
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About the Author
Kenny Eliason
Kenny Eliason
Having grown up the son of a marketer, the skills of the trade are pumping through his blood. When you couple that with his programming and computer knowledge, you get an explosive combination. Kenny has been an avid digital marketer for over 9 years now, often being the first to recognize the hottest trends coming to the market. In his free time, Kenny loves downhill mountain biking. He calls it his "old man sport" since BMX was what he did as a teenager and it's not quite as easy to ride those little bikes anymore. Kenny is also a huge technology enthusiast, specifically when it comes to Apple products - did someone say, fanboy? Those close to him are often asking for help solving tech-related problems which often results with them saying, "man, you can fix anything!"
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