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What’s In a Name?

Originally posted: November 1, 2010 by Kenny Eliason. Leave a comment
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Home » Consulting » Business Consulting » What’s In a Name?

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What's in a Name?

Your business begins with a name. It’s the cornerstone of your company identity and impacts your branding, company tone, and first impressions. Think about it. The branding of Target would be very different if the retailer still went by its original name, Dayton Dry Goods Company.

Selecting the right business name for your company is important and it should be followed by taking the right legal steps. A prudent approach to naming entails three important steps: brainstorming, investigation and registration. Follow these three steps to make sure the name is yours to use for years and even decades to come.

Take these steps.

  • Step 1: Brainstorming – Go over all the names that you like or will think will work, and bounce them around.
  • Step 2: Investigating – Check to see if your name has already been taken, and do some legal research as well.
  • Step 3: Registration – You have to pay to register your business name, otherwise it is as if it never existed…
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Published: November 1, 2010
Updated: December 22, 2022
Headline: What’s In a Name?
Publisher: NeONBRAND https://neonbrand.com
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About the Author
Kenny Eliason
Kenny Eliason
Having grown up the son of a marketer, the skills of the trade are pumping through his blood. When you couple that with his programming and computer knowledge, you get an explosive combination. Kenny has been an avid digital marketer for over 9 years now, often being the first to recognize the hottest trends coming to the market. In his free time, Kenny loves downhill mountain biking. He calls it his "old man sport" since BMX was what he did as a teenager and it's not quite as easy to ride those little bikes anymore. Kenny is also a huge technology enthusiast, specifically when it comes to Apple products - did someone say, fanboy? Those close to him are often asking for help solving tech-related problems which often results with them saying, "man, you can fix anything!"
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