What’s In a Name?

Your business begins with a name. It’s the cornerstone of your company identity and impacts your branding, company tone, and first impressions. Think about it. The branding of Target would be very different if the retailer still went by its original name, Dayton Dry Goods Company.

Selecting the right business name for your company is important and it should be followed by taking the right legal steps. A prudent approach to naming entails three important steps: brainstorming, investigation and registration. Follow these three steps to make sure the name is yours to use for years and even decades to come.

Take these steps.

• Step 1: Brainstorming – Go over all the names that you like or will think will work, and bounce them around.
• Step 2: Investigating – Check to see if your name has already been taken, and do some legal research as well.
• Step 3: Registration – You have to pay to register your business name, otherwise it is as if it never existed…