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Guide Us to the Social Light

Originally posted: September 22, 2010 by Kenny Eliason. Leave a comment
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Social Light

Still struggling with your business’s social media plan? Well, like your first-grade teacher might have said, maybe all you need is a little structure to get you started. Or so are the thoughts of Social Media Examiner this week, who has lent us several ideas on creating social media guidelines for your company.

What can these guidelines do?

Well, for starters, they can help you form and carry out a social media strategy. And for those non-20-somethings out there, knowing how to use social media –for your business or otherwise— might be the hardest part.

You’ll also want to school your employees on how they are using social media – whether job-related or personally. Let them know what company information can and cannot be shared on their personal social media profiles.

And if you have a social media team, make sure they are well-versed in the industry lingo and practices. Cover defamation, intellectual property and what they can and can’t say about competitors.

Now, if only there were such structured guidelines for other social situations.

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Published: September 22, 2010
Updated: September 24, 2019
Headline: Guide Us to the Social Light
Image: Social Light Height: 408 Width: 480

Publisher: NeONBRAND
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About the Author
Kenny Eliason
Kenny Eliason
Having grown up the son of a marketer, the skills of the trade are pumping through his blood. When you couple that with his programming and computer knowledge, you get an explosive combination. Kenny has been an avid digital marketer for over 9 years now, often being the first to recognize the hottest trends coming to the market. In his free time, Kenny loves downhill mountain biking. He calls it his "old man sport" since BMX was what he did as a teenager and it's not quite as easy to ride those little bikes anymore. Kenny is also a huge technology enthusiast, specifically when it comes to Apple products - did someone say, fanboy? Those close to him are often asking for help solving tech-related problems which often results with them saying, "man, you can fix anything!"
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