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Another Side of Customer Loyalty

Originally posted: July 27, 2010 by Kenny Eliason. Leave a comment
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Home » Consulting » Business Consulting » Another Side of Customer Loyalty

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CardStar offers mobile phone users a simple way to manage physical loyalty and membership cards in a digital manner. Today the service is introducing integration with Foursquare to support check-ins for users of the iPhone application.

Customer Loyalty

Now, when a user scans their club or loyalty card via CardStar during checkout, they can also tap to check in on the location-based service.

The idea behind the integration is to eliminate the extra steps required for CardStar users to check in on Foursquare, and help merchants better verify user check-ins. Additionally, the company hopes to facilitate more engagement between customer and retailer, as well as encourage additional rewards for Foursquare check-ins.

“The typical CardStar user already launches the app at point-of-sale in retail locations, airports, gyms and libraries. The CardStar integration with Foursquare was the next logical step to deliver a more cohesive mobile experience,” says CEO Andy Miller.

The enhanced application also includes a few updates to improve the overall card storage and scanning experience. It has been updated to include support for iOS 4 and now includes a geo-aware favorite places list.

Best Buy

When it comes to the bigger picture, CardStar’s Foursquare integration exemplifies the continued convergence of loyalty programs and location-sharing.

Tasti D-Lite has been very experimental in its integration of social media into its rewards program, even going so far as to build social functionality — which automatically rewards points for tweets and check-ins — into their point-of-sale software. Mobile application Topguest also seeks to turn check-ins into rewards points that can be redeemed at pricey hotels. Of course, many retailers like Starbucks, Ann Taylor, and Domino’s UK are simply turning to Foursquare for a location-based loyalty program that rewards mayorships or check-ins.

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Published: July 27, 2010
Updated: June 17, 2020
Headline: Another Side of Customer Loyalty
Image: Best Buy Height: Width:

Image: Customer Loyalty Height: Width:

Publisher: NeONBRAND https://neonbrand.com
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About the Author
Kenny Eliason
Kenny Eliason
Having grown up the son of a marketer, the skills of the trade are pumping through his blood. When you couple that with his programming and computer knowledge, you get an explosive combination. Kenny has been an avid digital marketer for over 9 years now, often being the first to recognize the hottest trends coming to the market. In his free time, Kenny loves downhill mountain biking. He calls it his "old man sport" since BMX was what he did as a teenager and it's not quite as easy to ride those little bikes anymore. Kenny is also a huge technology enthusiast, specifically when it comes to Apple products - did someone say, fanboy? Those close to him are often asking for help solving tech-related problems which often results with them saying, "man, you can fix anything!"
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