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Content is a huge component of a successful SEO campaign. SEO content is made up of many different parts, the most common of which is written content. The words you write on your website are meticulously evaluated by search engines to determine what topics your website should rank for.
Content can also be made up of video content, being that YouTube is the 4th largest search engine, beating out the likes of Bing and Yahoo, video content is incredibly important to your content strategy. A successful video campaign doesn’t only provide you with an opportunity to bring in traffic from YouTube, search engines are more likely to show a webpage that has embedded video content.
Another form of popular content for an SEO strategy is audio. A podcast is a great way to create audio for your website, especially if your business is about something that may be of interest to anyone 12 to 55 years of age as almost 50% of that age range listens to podcasts!
Content is also considered the images you use on your website. Properly optimized images will help improve your overall ranking while also providing the potential opportunity to show up in Google Image Search results.
Blogging is a smart addition to any SEO strategy, but blogging by itself doesn’t necessarily impact your search engine rankings. In order to leverage your blog as an SEO tool, you’re going to need to start building these basic blog post SEO skills.
You know that content marketing is a smart strategy to get more eyeballs on your business, but content marketing is WAY more than a weekly blog post. Here’s how to get started building a content marketing strategy.
Every great content marketing strategy requires a Subject Matter Expert. If it’s not you, then who is it and how do you get them to talk?
Your content marketing or blogging strategy isn’t just for search engine optimization. Here’s why content creation is so important.
In our digital world, relevant, engaging content is your key to your website’s success. That said, this is the area in which most businesses struggle. After all, you’re a small business owner, not a writer, right? Well, maybe. But the fact of the matter is that your customers won’t be very forgiving of your inability … Continued
If you’re not getting the customer eyeballs and subsequent conversation that you’re looking for, it’s time to optimize.
So you’ve created a stellar business blog and you’re swiftly gaining some SEO love. But are you engaging your customers effectively? A good blog can be a conversation starter and give you a touch point to your customers (and potential customers). That’s why comments are key to your blog. Get more comments! Here are a … Continued
If you own a business, you already know that blogging isn’t just a cool way to communicate with your customers; it’s an imperative part of a social media strategy, digital marketing initiative, and a huge way to improve your search engine optimization marketing. In fact, your business blog can be the absolute most cost-effective way … Continued
You’re a great writer with an enthusiasm for learning, project building and generating high-quality content that blows Google’s socks off. And you plan to make kazillions doing it. So is content writing the perfect career for you? It just might be. Content writers are underpaid overachievers who write for the love of writing, not the … Continued
Today at Work In Progress, NeONBRAND founder Kenny Eliason presented at the SEO 101 Meetup. Attendees learned how to get their websites to rank highest on Google. Kenny broke website rankings down to a nutshell. For those new to SEO, there are two key ingredients to a high ranking website: high quality content and links. The … Continued
The beautiful part about search engine optimization is that the core strategies never change, those being producing high-quality content and generating high-quality links. There are tons of ways to produce low-quality content and generate low-quality links, but Google is getting better and better at detecting that garbage. Your safest investment for SEO in 2015 is your … Continued
Blogging is a valuable component to website content. To get a good blog going, you’ll need more than just a few writers who can crank out posts all day. For well written, scrupulously edited articles that pass the SEO bill, build your blogging team using these key tips. Hire Exceptional Writers and Researchers To start, you … Continued
In the professional blogging world you can’t afford poor grammar. With major search engines like Bing implementing grammar analytics to rank blogs amongst the good and the bad, your blog could benefit from grammar assistance. If your blog is in desperate need of editing, there are online grammar tools that can make revising fast and … Continued
When it comes to creating effective blogs, many people make the mistake of producing fluff and little else, which readers won’t find engaging and in which they quickly will lose interest. If you have blogs that at most keep people looking for only a few seconds, search engine analytics will make note of the relatively short … Continued
Many online marketers make the mistake of slapping up web pages that aren’t fully optimized and many times not working properly and fail to meet their full potential when it comes to search engine optimization (SEO). When Google, Yahoo!, Bing and other search engines rank web pages for keyword relevancy, the pages have to be … Continued
Many people include a lot of text with their Web pages and social media posts, but they too often overlook the importance of including images to help drive home the message while also providing a better user experience. Current SEO trends place an importance on images, whether they are pictures, graphs, embedded videos or other … Continued
When it comes to doing well on search engine results of any kind, the search engines themselves need assurances that a site is genuine and not an affiliate marketer or worse, a SPAM site. If a search engine is assured a site is a real and genuine destination on the World Wide Web, it will … Continued
Having a solid content marketing strategy is crucial. Although they are different, content marketing and SEO are becoming more intertwined and in some cases referred to synonymously. Basic use of keywords and pay-per-click marketing still have their place. But online marketers no longer can only focus efforts on keywords and bid up their rank. One … Continued
Headers are fickle things. Sometimes they are wanted. Other times they aren’t. Aside from the fact that most successful blogs and websites use them, it’s a reasonable question for one to ask what use they have when it comes to search engine marketing. Other than to help break up and organize content, which make pages … Continued
Information is thrown at us in so many shapes and forms these days that we are on overload. This poses a problem for us in receiving information because it is all vying for our attention. The challenge for those who want us to pay attention to their information is to make the information they throw at … Continued
Guest blogging is one of the new kids on the SEO scene. Okay, so it isn’t really all that new, but its effectiveness is new. It has always been effective, but now writing a guest blog has become a much more effective means of SEO than, say, article submission. It used to be that a … Continued
Article submission as an organic SEO technique can still work, sort of. The old days of submitting articles to a bunch to e-zines are over. Article submission websites as they became much less effective after some of the more recent Google updates. There are ways to make article submission, in a somewhat different outfit, work, … Continued
The term “white paper” used to refer to a government document designed to explain certain governmental policies. Over time however, the term has come to refer to a document that explains pretty much anything, most often something that someone is trying to sell. To this effect, it has become a powerful marketing tool in many … Continued