Don’t believe what they say about inner beauty; Image is everything – at least in the virtual world. In the age of social media and online marketplaces, your customers may see your website long before they walk into your store or business. In fact, it’s estimated that potential customers will view your digital presence 7 … Continued
Building alliances as a newly created company can be crucial to your success. Find a strong referral partner and work closely with them to find success.
Monitoring and measuring the results of Social Media are two of the keys to success in this field. The hard part is, of course, finding the right tools to use, since there are literally dozens of options. The best tools should monitor and measure your brand on social media. These two terms are often used interchangeably, but … Continued
CardStar offers mobile phone users a simple way to manage physical loyalty and membership cards in a digital manner. Today the service is introducing integration with Foursquare to support check-ins for users of the iPhone application. Now, when a user scans their club or loyalty card via CardStar during checkout, they can also tap to check in on the location-based … Continued
If you’ve been listening to Mel Gibson’s phone calls lately, you might have reason to doubt the existence of loyalty in society today. Nonetheless, in business, it’s something that your customer should strive for – customer loyalty, that is. Obviously, you’ve got everything to gain in a loyal customer: keep them happy and reap the … Continued
Want to keep your Facebook account safe from hackers? A little-known feature on Facebook will help you stay on top of your Facebook account and everyone who’s accessing it. The feature provides you with notifications every time a person accesses it from a new computer. You can receive both email and SMS notifications about the … Continued
Now more than ever, traditional media outlets are embracing social media as a way to generate story leads, increase site traffic and create conversations with readers. At Social Media Brasil, the largest social media conference in Brazil, There were six social media tips presented by Erica Swallow for traditional media outlets looking to either initiate or … Continued
Now more than ever, traditional media outlets are embracing social media as a way to generate story leads, increase site traffic and create conversations with readers. At Social Media Brasil, the largest social media conference in Brazil, There were six social media tips presented by Erica Swallow for traditional media outlets looking to either initiate or … Continued
Ignitesocialmedia.com provides some interesting statistics on different brands and how they have been doing on building and maintaining their fan bases. Some of the leaders are obvious, but others might be a little surprising. A Few Top Brands #1 YouTube – 5,726,379 fans, valued at $18,746,100 #5 Dr. Pepper – 1,827,828 fans, value: $12,875,074 #6 … Continued
In case you missed it. Yesterday the Prime Minister’s office posted a video of a conversation between Mark Zuckerberg and the David Cameron, the new U.K. prime minister, discussing a new initiative to engage citizens for ideas on reducing the country’s deficit. While it’s interesting to see the country engage its citizens I can only … Continued
If you haven’t Googled yourself, you better get to it. You might be surprised at what you find. Your online footprint through the use of Facebook and Twitter might be less than awesome, at least according to a potential employer. If your pictures and status updates aren’t exactly screaming “CEO material,” you may want to … Continued
With all the buzz going around about the 2010 World Cup, we just thought we’d give everyone an interesting update we all found at mashable.com. During this year’s FIFA World Cup games in South Africa, players on several competing teams will be unable to tweet, poke, buzz, check-in, like or in any other way make … Continued
Everybody is using Social Media nowadays. You, me, our grandparents, the dog down the street, lab-rats, the works! Now even politicians are starting to use it! Here are a couple of reasons why Politicians have opened up their minds to Social Media outlets: Provides transparency and credibilityHighly targeted and inexpensive adsPoliticians can let the people be their … Continued
A social media marketing company called Syncapse surveyed 4,000 people who have “Liked” the top 20 brands that have pages on Facebook and figured out exactly how valuable those “fans” are. They did what? The study (“The Value of a Facebook Fan: An Empirical Review”) estimates that someone who has Liked a brand will spend … Continued
Social Media, Social Media, Social Media! That seems to be the only thing people like us like to talk about these days… well can you blame us? It’s just so cool! The possibilities are numerous! The benefits are endless! Handle with care! Now we’ve talked a lot in the past about the benefits and the … Continued
This is an article from AriWriter: “The easiest thing is to react,” Seth Godin writes on page 86 of his 147-page self-help book about the importance of leadership, about the desire for you to recognize your calling and step up and fill the shoes of the tribe that needs you like Gary Vaynerchuk did for … Continued
Lights, Camera, Action! Whether you sell shoes, build cabinets or clean carpets, How-To videos can assist you in building great relationships with your clients, and strengthen the image of your brand. Here are a couple of tips for how to make a GREAT How-To video: Do your researchGet an expert viewWrite a great scriptShoot it … Continued
After examining 100 different companies and their social media activity levels, the brands were ranked on an “engagement scale” where scores ranged from a high of 127 to a low of 1. Those brands that were the most engaged saw their revenue grow over the past year by 18% while the least engaged brands saw … Continued
News media — including newspapers, news weeklies and TV news programs — was struggling long before the 2008 financial crisis and subsequent recession. In 2009 alone more than 100 newspapers shut down across the United States. With 24-hour TV and web news cycles, physical newspaper distribution has become somewhat of an inconvenience. That combined with the … Continued
If you haven’t seen it by now, you’ll see it in about 5 seconds when the movie loads, but Nike has just come out with a new three-minute advertisement entitled “Write the Future”. This film just set a new record for having the most views of any viral video in its debut week: 7.8 million. … Continued
A very easy way of showing that you care about your customers is giving them a nice gift that they can actually enjoy. Of course sending them a virtual rose is sweet, or giving them some rare sword on a Facebook game is nice, but when it comes down to it, giving them something actually useful … Continued
There are probably times in your business life when you are faced with insurmountable amounts of data, and you need to know as soon as possible which data is essential, and which data is not. According to this article from mashable.com in the modern business world, it is essential that we tie our data analysis … Continued
Marketing on Facebook has become one of the most powerful small business tools that have ever existed in the history of ever. And we’re totally not prone to exaggeration. Seriously, though, Facebook ads are everything a DIY marketer could possibly want: User-friendlyInexpensiveEffectiveLucrative Like every other type of marketing in existence, to get the best results, you’ll … Continued
Or in other words, your customer service is so poor I can’t tell what you’re trying to sell. I’m sure you have felt this way before about many companies that you’ve had to deal with, but have you ever taken the chance to look at your own customer service? Customer Service is the “New Marketing” … Continued
