Facebook’s Ad Targeting Has Changed – The Scoop
Facebook is dropping all ad targeting options that rely on 3rd party data. Here’s what that means for your business and what you should do about it.
The Kurt & Kenny Podcast Episode 14: When It’s Time to Say Goodbye
It’s not easy saying goodbye, but it’s a lot harder keeping the wrong person around for the long term. When it’s time to end an employee relationship, here’s how to handle it.
Developing WordPress with Roots Bedrock/Sage
This is a running document that I’m maintaining as an ongoing learning process for my junior developers. Please feel free to comment and leave feedback if I can do anything better. from iTerm, navigate to your “code” folder composer create-project roots/bedrock {sitename} *{sitename} should be replaced with the folder name for the client project cd … Continued
The Kurt & Kenny Podcast Episode 13: Return on SEO
A great SEO strategy is good for your bottom line, but how can you calculate the return on your SEO investment? It’s not a simple answer. Kurt and Kenny tackle that question in this episode of the Kurt & Kenny Podcast.
The Kurt & Kenny Podcast Episode 12: When Clients Go Bad
Smart freelancers and service providers are thoughtful about accepting clients. The quality of your client relationships determines the quality of your work life, and you should manage those relationships carefully. In this podcast, Kurt and Kenny talk about how to do that.
The Kurt & Kenny Podcast Episode 11: SEO, SEM – Commonly Confused Terms
SEO. SEM. PPC. AHREFS. What is all this stuff? In this episode of the Kurt & Kenny Podcast, the guys tackle the most commonly confused online marketing terms so you can sort through the noise and make good decisions for your business.
The Kurt & Kenny Podcast Episode 10: Insurance for Small Businesses
Kurt and Kenny welcome their good friend (and insurance expert) Makeli Scholer to help you navigate the insurance world. If you’re thinking about offering insurance benefits for your small business team, this is the podcast for you.
The Kurt & Kenny Podcast Episode 9: Coworking Cost Calculations
At first glance, coworking looks a little more expensive than renting a private office space in one of those space-for-rent buildings. Look closer, though, and the ROI of coworking beats office space…to a point. Kurt and Kenny discuss, and this week, things might get a little heated.
The Client Education Process
Your client hired you because they don’t know how to do what you do. They don’t want to know, either. Still, client education can make your development project or other creative service go so much more smoothly. Here’s how to get everyone up to speed.
The Kurt & Kenny Podcast Episodes 7 & 8: Entrepreneurial Origins
Bonus week! In episodes 7 and 8 of the Kurt & Kenny Podcast, Kurt and Kenny share their very, very different entrepreneurship stories. You also get to hear from a member of the NeONBRAND team.
The Kurt & Kenny Podcast Episode 6: NeONBRAND Origins
In this 6th episode of the Kurt and Kenny Podcast, you finally get the whole story about where NeONBRAND came from, how Kurt and Kenny formed their partnership, and some of the formative moments that make us who we are today. Stay tuned at the end for some special features!
The Kurt & Kenny Podcast Episode 5: The Dark Side of SEO
After falling victim to an SEO attack, Kenny and Kurt put together this podcast to share their experiences with negative SEO and what you should do if it happens to you. Don’t worry – it’s not as scary as it sounds.