How should you shift your marketing during a crisis?
Use this slow time to create content for social media and your website. Write blog posts, create long-form videos, and design helpful graphics.
Is Facebook worth the effort?
Facebook is an exceptional way to reach potential customers. Don’t be a naysayer… Facebook is for you.
Improve Your Digital Marketing by Taking It Offline
Offline work is not necessarily more valuable than digital work, but it does provide really great content for your digital efforts!
The Importance of Unique Content to SEO
Never stop looking. Stay informed. Keep your eyes open day and night for the next hot topic and jump on it before anyone else does.
Fix Them or Fire Them? When to Let An Employee Go
Not sure how to help an underperforming employee? It might be time to help them by letting them move on.
How to Rank for Las Vegas SEO
Is ranking for a term like Las Vegas SEO really worth it? Well if you want to give it a go, we’ll tell you what it takes.
Should I use Gmail for my business email address?
Gone are the days of using an @gmail.com address for your business. Start using your custom domain name!
How to Create and Set Up Your Facebook Business Manager
Setting up a Facebook Business Manager account can be confusing… let us break it down for you.
Why We Use Roots Bedrock (and Why You Should Too)
Why in thee world aren’t you using Bedrock already? Now’s your chance! Get on this! Read about all the greatness that is Roots Bedrock!
Using Human Emotion and Video to Engage Your Audience
People like people, even when they’re on social media. Make sure your social efforts feature a human element and the engagement will follow.
Is Discount Pricing Really Worth It?
While some thing discounting your pricing is necessary, we would beg to differ. Price = Value. Discounting your price, could also discount your value.
Why We Love Hootsuite
Hootsuite isn’t anything new, they’re actually quite old as far as social tools are concerned… but they’re as freaking awesome as ever.
What are the Facebook Audience Types? (With Video)
The proper use of Facebook Audiences are critical to the success of your social media advertising campaign.
Is your Facebook Business Page worth the effort?
Facebook Business Pages have the ability to grow your business more than ever before, as long as you know where to look.
5 Common SEO Oversights
Admittedly there are way more oversights than we have listed here in this post… but these are at the top of our list!
How Does SEO Work?
What the heck is SEO? How do you get more of it? We’ve been working on SEO for a number of years now, let us try to simplify it for you.
Understanding Google’s SEO Guidelines
Google provides quite a bit of information on what it takes to rank a website. We’ve summarized it for you.
Add Gutenberg Full and Wide Width to Your Theme
Gutenberg is legit awesome, but if your theme doesn’t have the wide and full width options available, never fear. We have the solution.
Three Steps to Setup an Already Built Roots Bedrock/Sage Site
Setting up a Roots/Bedrock site is very different than the normal way of installing WordPress, but it’s a million times better.
How to Use a Backlink Checker
Who’s linking to your website? You can’t do SEO without backlinks, and you can’t build backlinks blind. Let’s talk about how to use a backlink checker to find opportunities.
How to Pitch Your Meetup to Journalists
Want to get media attention for your Meetup group? Here are a few tips to help you find and pitch to journalists so you can use that exposure to grow your group.
Facebook’s Ad Targeting Has Changed – The Scoop
Facebook is dropping all ad targeting options that rely on 3rd party data. Here’s what that means for your business and what you should do about it.
The Kurt & Kenny Podcast Episode 14: When It’s Time to Say Goodbye
It’s not easy saying goodbye, but it’s a lot harder keeping the wrong person around for the long term. When it’s time to end an employee relationship, here’s how to handle it.
Developing WordPress with Roots Bedrock/Sage
This is a running document that I’m maintaining as an ongoing learning process for my junior developers. Please feel free to comment and leave feedback if I can do anything better. from iTerm, navigate to your “code” folder composer create-project roots/bedrock {sitename} *{sitename} should be replaced with the folder name for the client project cd … Continued