How to Use a Backlink Checker
Who’s linking to your website? You can’t do SEO without backlinks, and you can’t build backlinks blind. Let’s talk about how to use a backlink checker to find opportunities.
How to Pitch Your Meetup to Journalists
Want to get media attention for your Meetup group? Here are a few tips to help you find and pitch to journalists so you can use that exposure to grow your group.
Facebook’s Ad Targeting Has Changed – The Scoop
Facebook is dropping all ad targeting options that rely on 3rd party data. Here’s what that means for your business and what you should do about it.
The Kurt & Kenny Podcast Episode 14: When It’s Time to Say Goodbye
It’s not easy saying goodbye, but it’s a lot harder keeping the wrong person around for the long term. When it’s time to end an employee relationship, here’s how to handle it.
Developing WordPress with Roots Bedrock/Sage
This is a running document that I’m maintaining as an ongoing learning process for my junior developers. Please feel free to comment and leave feedback if I can do anything better. from iTerm, navigate to your “code” folder composer create-project roots/bedrock {sitename} *{sitename} should be replaced with the folder name for the client project cd … Continued
The Kurt & Kenny Podcast Episode 13: Return on SEO
A great SEO strategy is good for your bottom line, but how can you calculate the return on your SEO investment? It’s not a simple answer. Kurt and Kenny tackle that question in this episode of the Kurt & Kenny Podcast.
The Kurt & Kenny Podcast Episode 12: When Clients Go Bad
Smart freelancers and service providers are thoughtful about accepting clients. The quality of your client relationships determines the quality of your work life, and you should manage those relationships carefully. In this podcast, Kurt and Kenny talk about how to do that.
The Kurt & Kenny Podcast Episode 11: SEO, SEM – Commonly Confused Terms
SEO. SEM. PPC. AHREFS. What is all this stuff? In this episode of the Kurt & Kenny Podcast, the guys tackle the most commonly confused online marketing terms so you can sort through the noise and make good decisions for your business.
The Kurt & Kenny Podcast Episode 10: Insurance for Small Businesses
Kurt and Kenny welcome their good friend (and insurance expert) Makeli Scholer to help you navigate the insurance world. If you’re thinking about offering insurance benefits for your small business team, this is the podcast for you.
The Kurt & Kenny Podcast Episode 9: Coworking Cost Calculations
At first glance, coworking looks a little more expensive than renting a private office space in one of those space-for-rent buildings. Look closer, though, and the ROI of coworking beats office space…to a point. Kurt and Kenny discuss, and this week, things might get a little heated.
The Client Education Process
Your client hired you because they don’t know how to do what you do. They don’t want to know, either. Still, client education can make your development project or other creative service go so much more smoothly. Here’s how to get everyone up to speed.
The Kurt & Kenny Podcast Episodes 7 & 8: Entrepreneurial Origins
Bonus week! In episodes 7 and 8 of the Kurt & Kenny Podcast, Kurt and Kenny share their very, very different entrepreneurship stories. You also get to hear from a member of the NeONBRAND team.
The Kurt & Kenny Podcast Episode 6: NeONBRAND Origins
In this 6th episode of the Kurt and Kenny Podcast, you finally get the whole story about where NeONBRAND came from, how Kurt and Kenny formed their partnership, and some of the formative moments that make us who we are today. Stay tuned at the end for some special features!
The Kurt & Kenny Podcast Episode 5: The Dark Side of SEO
After falling victim to an SEO attack, Kenny and Kurt put together this podcast to share their experiences with negative SEO and what you should do if it happens to you. Don’t worry – it’s not as scary as it sounds.
What Happens When a Website Ranks
As your site rises through the Google rankings, you’re starting to see more traffic to your site. You might also notice some weird SEO side effects. From strange keyword rankings to outright SEO attacks against your site, here’s what to watch for.
The Kurt & Kenny Podcast Episode 4: Fakers Gonna Fake
There are a lot of excellent marketers, web developers, and SEO specialists out there. There are also a fair amount of naive newbies and disreputable types. In this episode of the Kurt and Kenny podcast, the guys share their best tips to help you tell the difference.
The Kurt & Kenny Podcast Episode 3: Fast vs Fastidious
Software developers, artists, and even mechanics all face the same problem. If you work quickly, you lose quality. If you do the best job in the world, you take forever to deliver. Which is better? Where’s the balance? Here’s what Kurt and Kenny have to say:
The Kurt & Kenny Podcast Episode 2: How Sharp is the Cutting Edge
In this second episode of the Kurt and Kenny Podcast, the bosses talk tech adoption. When is it a good idea to stay on the cutting edge of technology, and when is early adoption just a risky gamble? Kenny is a self-professed bleeding edge kind of guy. He’s first in line at Apple store when … Continued
The Kurt & Kenny Podcast Episode 1: Intangible ROI
It’s finally here! Check out the first episode of the Kurt and Kenny Podcast in which Kenny & Kurt discuss intangible ROI.
What Is Local SEO?
For businesses with physical storefronts, local SEO is not optional. Here’s how to start attracting more local traffic to your website (and your storefront) with some basic local SEO habits.
My Ads Are Getting Clicks, But I’m Not Selling Anything
Facebook’s advertising platform is one of the most efficient marketing methods available to modern businesses, but if your ads aren’t selling anything, it doesn’t do you much good. Here’s what to do when your ads are getting clicked, but noone is buying.
The What, Why & How of Website Accessibility
You might think of website accessibility as a social issue, but upgrading your accessibility is also a smart business move. Let’s talk about the little things you can do to make it easier for your customers to buy things on your site.
Why Your Marketing Agency Didn’t Make You Rich This Year
You finally shelled out some cash to a professional marketing agency, and you didn’t get the results you wanted. Let’s talk about why that happens.
What Net Neutrality Might Mean for Online Businesses
I don’t know what’s going to happen without net neutrality, but I do know how to adapt to changes in the online landscape. Here’s how to make sure your business keeps killing it online, no matter what happens.