Maintaining an Online Reputation Helps Your Local SEO

In SEO, it’s important to build up an online reputation that suits your company for optimal success.  But what exactly does an ‘online reputation’ mean? An online reputation is the character of business portrayed to potential customers via the internet. Managing a business’s online reputation is important for two major reasons. First, if your online…

Google ‘Pigeon’ Update Rewards Local Marketing

Google is rolling out yet another (infamous) update with the aim to improve the quality and relevance of search engine results, this time directly affecting local marketing. Although Google has not formally named the newest algorithm update, the online world has dubbed it the “pigeon” algorithm update due to its focus on local SEO search results….

Don’t Overlook Localized SEO Efforts

When it comes to geographically based search engine optimization (SEO) efforts, many people make the mistake of doing a shotgun strategy that greatly dilutes the effectiveness of their online marketing by not properly targeting the most likely market. Small businesses in particular need to focus much of their online marketing efforts for local communities rather…

Three Ways to Improve Your Local Search Engine Marketing

If it’s been awhile since you’ve assessed your local search engine marketing tactics, it may be time for a spring – er, fall – cleaning! You don’t have to be an experienced business owner to know that there’s a lot of competition out there – no matter what industry you’re in. Employing smart, innovative local…