Local SEO is extremely important for any business looking to target a crowd in the city they are either located in or provide services to. Over the process of doing SEO for a Local Business, the goal is to rank higher for terms that provide direct traffic to your website and your front door.

Restaurants are an easy example of a business that benefits from Local SEO. A restaurant benefits greatly when they show up for terms pertaining to their city or locale.

A search for “pizza place” is identified by Google as a local search term, even though a specific location isn’t mentioned. Google can tell that the searcher’s intent is to find a pizza place around them. So what does Google do? It locates the places nearest the searcher and then using their algorithm, ranks them by what Google thinks is the best result for the searcher to have an optimum experience.

Local SEO is also greatly performed for mobile devices as they most often result in locally-based searches. A benefit to Google in providing relevant search results from a mobile device is that they can use the actual GPS location of the searcher, retrieved from the device, to display results that are closest to the searcher.

Another benefit to ranking locally is that because clients are searching for a business near them, they are more often interested in making a purchase than just a casual browse of the website. This local-based traffic is highly valuable because it can result in a real, almost immediate, ROI.

Ranking for locally-based SEO terms can really help businesses with clientele that travels to their location.

How to Rank for Las Vegas SEO

How to Rank for Las Vegas SEO

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Is ranking for a term like Las Vegas SEO really worth it? Well if you want to give it a go, we’ll tell you what it takes.

What Is Local SEO?

What Is Local SEO?

Reading Time: 7 minutes

For businesses with physical storefronts, local SEO is not optional. Here’s how to start attracting more local traffic to your website (and your storefront) with some basic local SEO habits.

Local SEO for WordPress plugin

Local SEO for WordPress plugin

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This is a paid plugin offered by Yoast, but if you have a brick-and-mortar store and need Local SEO, this plugin is a must! The Local SEO for WordPress plugin generates your address and opening hours information for you using shortcodes. More importantly, the output HTML is all properly wrapped in Schema tags. It’s a … Continued

8 Strategies for Local Search

8 Strategies for Local Search

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So you want to dominate local search? The thing about the internet is, it’s everywhere – all over the world. But your business? Well, as of yet, probably not. So if your digital marketing efforts are localized, chances are, you’re wasting some of that marketing spend and effort on areas and locations that don’t mean … Continued

Maintaining an Online Reputation Helps Your Local SEO

Maintaining an Online Reputation Helps Your Local SEO

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In SEO, it’s important to build up an online reputation that suits your company for optimal success.  But what exactly does an ‘online reputation’ mean? An online reputation is the character of business portrayed to potential customers via the internet. Managing a business’s online reputation is important for two major reasons. First, if your online … Continued

Google ‘Pigeon’ Update Rewards Local Marketing

Google ‘Pigeon’ Update Rewards Local Marketing

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Google is rolling out yet another (infamous) update with the aim to improve the quality and relevance of search engine results, this time directly affecting local marketing. Although Google has not formally named the newest algorithm update, the online world has dubbed it the “pigeon” algorithm update due to its focus on local SEO search results. … Continued

Don’t Overlook Localized SEO Efforts

Don’t Overlook Localized SEO Efforts

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When it comes to geographically based search engine optimization (SEO) efforts, many people make the mistake of doing a shotgun strategy that greatly dilutes the effectiveness of their online marketing by not properly targeting the most likely market. Small businesses in particular need to focus much of their online marketing efforts for local communities rather … Continued

Why Google Loves Local Businesses

Why Google Loves Local Businesses

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Some years ago, bidding on keywords and ranking high on search engine results used to be relatively easy. Online marketers needed to simply mention a keywords a couple of times while providing virtually any content at all that was loosely related to the keyword search. Affiliate marketers dominated many search engine results, and business that … Continued

SEO That Lasts

SEO That Lasts

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SEO is going to change. It is a changing world, and Google makes certain SEO “rules” change multiple times in any given year. The question is how are you going to keep up? I mean, you can’t revamp your website every time a new algorithm comes out, right? You could, but then the whole point … Continued

Three Ways to Improve Your Local Search Engine Marketing

Three Ways to Improve Your Local Search Engine Marketing

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If it’s been awhile since you’ve assessed your local search engine marketing tactics, it may be time for a spring – er, fall – cleaning! You don’t have to be an experienced business owner to know that there’s a lot of competition out there – no matter what industry you’re in. Employing smart, innovative local … Continued