Technology has changed the way we shop. As a business owner, here’s how your company can adapt and win in a digital marketplace.
With the recent announcement from Google that they will be requiring security certificates on websites (or face the consequences of being deemed “insecure), we have found ourselves installing certificates on many websites even in the past few days. Since we’ve gotten the process pretty dialed in, we thought that others might find our process valuable as … Continued
Google now penalizes websites that it doesn’t consider secure. Here’s what that means for your business, and what you can do to get secure.
Use this infographic as a quick reference. Here are 6 core principles of Search Engine Optimization that will bring new traffic to your site.
Digital marketing can be daunting, especially for the beginner. If you know where to start, though, your online strategy can help you win.
Just as Instagram’s video features spelled doom for the fledgeling Vine, Instagram Stories are challenging Snapchat. Will Snapchat survive?
Is your website actually hurting your business? These outdated web practices repel customers, but we can help you fix that.
This is a paid plugin offered by Yoast, but if you have a brick-and-mortar store and need Local SEO, this plugin is a must! The Local SEO for WordPress plugin generates your address and opening hours information for you using shortcodes. More importantly, the output HTML is all properly wrapped in Schema tags. It’s a … Continued
This one is a no-brainer, the Yoast SEO plugin is my top recommended plugin for SEO optimization. There are a million posts online as to why it’s the best… Just go give one of those a read if you need more information. Yoast offers a premium version of his SEO plugin which does have some … Continued
Among the three main features offered by WP Optimize, our favorite is the link optimization option. Amongst the abilities found in that piece of the plugin are the following: Auto-create internal links based on keywords or category names in post contentAuto-create external links based on keywords in post content (hello affiliate links?)Auto-add no-follow attribute to external … Continued
SEOPressor is a bit of a secret weapon. We use this alongside our Yoast SEO plugin but use the features separately. This plugin gives the ability to do multiple keywords along with tying right into the recommended content. It also auto-decorates text in your content based on the keywords you choose. It will suggest keywords … Continued
The Redirection plugin provides an easy way to monitor any 404 errors on your site as well as creating 301 redirects while you’re at it.
One greatly underutilized search engine optimization tactic is image optimization, specifically regarding file names. The culprit is when we buy that super awesome photo from iStock and when it saves to your computer the file name is iStock8183952730-50872937.jpg. That is the most uninformative name an image could have. Then without thinking, we upload that image … Continued
Kwayy HTML Sitemap is a simple plugin that creates an HTML sitemap. The shortcode it generates can be placed on any page of your website (likely the Sitemap page). It also allows for ordering of post types as to rearrange them and show your more important content up top first, if you’d so desire. The … Continued
We have gone through a lot of image optimization plugins in our day, a lot. They all have their different perks, but none of them gave us the full package until we were introduced to Kraken. Kraken is a premium plugin that optimizes images at a phenomenal rate. Their site beautifully demonstrates the optimization process, … Continued
The Autoptimize (I hate trying to spell that) plugin is a HTML/CSS/JS minification and caching plugin. Easy setup, and quick configurations. Be sure to enable the advanced settings if you’re having any troubles with wonky-ness on your website after enabling some of the settings. There may be another box you need to check in order to … Continued
The Glue for Yoast SEO & AMP plugin is what adds all the Yoast meta-y goodness to the AMP versions created by the AMP plugin. This plugin is a must if you’re using the WordPress AMP plugin. It’s an easy install, and Yoast even goes above and beyond by adding some custom styling options for … Continued
The AMP plugin is a must if you want your website to possibly show up in the Google AMP Search Results. The AMP pages are basically super stripped-down versions of your webpage, using a slightly modified AMP-HTML markup that allows for super-fast page loads, basically instantaneous. This is awesome for a number of reasons. Upon activation, … Continued
Instagram just introduced Instagram for Business. Here’s how to get set up and start attracting new traffic right from your Instagram app.
Your content marketing or blogging strategy isn’t just for search engine optimization. Here’s why content creation is so important.
In an announcement made today by Facebook, your newsfeed will now become more focused on your friends and family and not so much on that really great cat video… Although it was a really great cat video… What is the newsfeed? In 2006 Facebook launched what they coined as the “newsfeed”. The newsfeed has come … Continued
Take advantage of summer, reach new customers, and grow your business with these 5 marketing tips especially designed for the summer months.
In our digital world, relevant, engaging content is your key to your website’s success. That said, this is the area in which most businesses struggle. After all, you’re a small business owner, not a writer, right? Well, maybe. But the fact of the matter is that your customers won’t be very forgiving of your inability … Continued
If you’re not getting the customer eyeballs and subsequent conversation that you’re looking for, it’s time to optimize.