The Evolution of Your Social Media Strategy

The Evolution of Your Social Media Strategy

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Phase One: Planning So you’re ready to jump into the world of endless opportunity that is social media. Awesome. But where to begin? One mistake many businesses make when planning their social media strategy is – well – not planning it at all. In fact, many companies are in such a hurry to establish their … Continued

What is the Value of Social Media?

What is the Value of Social Media?

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In the world of social media, determining it’s value may seem to be an impossible task. So how should you value your social media efforts? Social media, leads, and sales. Social media is the ideal place to generate leads, and since leads turn into sales, it is important to know where those sales started. Here are … Continued

Coming Out: Admitting That You Don’t Know Twitter

Coming Out: Admitting That You Don’t Know Twitter

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Everyone around you is using it, understanding it, and enjoying it. They giggle and say words like hashtag and tweet and all you hear is blah blah blah. So you look at the tweet and all you see is @someone#ImSoConfused#WhatIsThisEvenFor. It’s Twitter this, and Twitter that – What everyone is talking about? Do you feel alone? … Continued

Avoiding the Facebook Fail

Avoiding the Facebook Fail

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You have a Facebook business page! Congratulations, you’ve joined the ranks of – well, everyone. Getting your mug on the king of social media websites is a big step, but optimizing Facebook for ultimate success and exposure takes a little more strategy than logging in. Make sure that your social media efforts don’t become an … Continued

Watch Your Language!

Watch Your Language!

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Don’t worry; we’re not about to give you a Mel Gibson-esque spiel of profanity and insults; the language we’re most offended by these days is plain old English – or rather social media’s interpretation of such. In a day when content is delivered in the blink of an eye (or the rap of the keyboard), … Continued

The Facebook Change-Up

The Facebook Change-Up

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Just like the game, the players keep changing, too. At least that’s the case where social media is involved. And when you’re utilizing the social scene for your marketing efforts, you better keep on top of industry changes. And that includes Facebook’s most recent change-up. The social media king will be unveiling their new profile … Continued

Not So Stormy Market

Not So Stormy Market

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As the East Coast regroups from the after-effects of last week’s hurricane, one thing is certain – a storm may close down businesses, stop public transport, and evacuate entire cities, but it sure doesn’t slow down social media. Hurricane Irene, in fact, seemed to prove just how socially in-touch we really are. Warnings and updates … Continued

Guess who’s coming to Foursquare?

Guess who’s coming to Foursquare?

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It may not be the age-old question, but it’s certainly an important one. Who’s using the world’s top social media sites (besides everyone)? Joining the Movement. Last week, President Obama officially joined Foursquare, the popular location-based social networking site. The White House claims that their involvement with Foursquare is natural, with more than 10 million … Continued

Car Dealerships Use Social Media

Car Dealerships Use Social Media

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Ditch the weather balloons, confetti streamers, and searchlights. Marketing for car dealerships doesn’t have to be gimmicky to work – the digital marketplace has changed the game forever. In the current market, buyers of commodities like cars are more likely to do their research before shopping or buying – and that research is primarily an … Continued

Social Therapy

Social Therapy

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If you’ve spent some significant time on a comfy chaise lounge at your therapist’s office, don’t be ashamed (we don’t think you’re a nut job, we promise….). In fact, everything you learned doing couch-time can actually help you in an unexpected way – your social media campaign. Social Media Today writer Bill Rice is opening … Continued

“Mac” Daddy of Twitter!

“Mac” Daddy of Twitter!

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If you needed one more reason to set up your business on Twitter or to get an iPhone, we’ll kill two birds with one stone—well, as long as those birds aren’t tweeting. The popular social media mogul will now be a prime feature of Apple’s new operating system, iOS 5, to be released this coming … Continued

Tweets, Feeds and… Emails

Tweets, Feeds and… Emails

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You probably thought the ubiquitous Twitter couldn’t get much more pervasive, right? Wrong! Last week, Twitter announced a new feature – email notifications letting you know when your Tweet receives a reply or someone reTweets you. What’s that mean for you? Now it’s easier than ever to keep your social media current, constantly engage your customers, … Continued

Rules of Engagement

Rules of Engagement

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Don’t wait for People’s Most Influential People issue to break out onto newsstands to determine just how much impact you’re having on your fans (and believe us, it’s probably not as much as Lady Gaga has). Sneak Peek App. Sneak Peak, a new web analytics tool from Visibli, measures the amount of influence your Twitter … Continued

Social Moms

Social Moms

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In case you haven’t seen the over-crowded flower-shop windows or the glossy ads at the department store fragrance counter, you may not have heard; Mother’s Day is this Sunday. No, we’re not here to remind you to pick up the phone or stamp that envelope (although you should). We’re here to remind you of one … Continued

A Presidential Launch

A Presidential Launch

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In case you’re wondering how to launch a presidential campaign in 2011, we may have the answer. Channeling Barack Obama’s affection for social media marketing, Mitt Romney has thrown his hat in the ring – via social media. Social Media exposure. Gone are the days of press releases and CNN interviews. These days, the best … Continued

Book Smart on Digital Marketing

Book Smart on Digital Marketing

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You know that social media is here to stay when business gurus begin publishing books on the subject. And we’re stoked this week to pick up Larry Weber’s fourth book Everywhere: Comprehensive Digital Business Strategy for the Social Media Era. What can we say – he’s a man after our own heart. Larry Weber Larry Weber … Continued

Do or Die!

Do or Die!

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Listen, we’re not trying to be dramatic here, but your business is at risk. Okay, that was a bit dramatic. But according to Fox Business this week, resisting the urge to utilize social media in your company can be as good as death wish for your business. As you’re probably realizing about now, this whole … Continued

The Value of Being LinkedIn

The Value of Being LinkedIn

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LinkedIn might not be the sexiest or most popular social network, but that doesn’t mean you should ignore it entirely. With a smart strategy and a little bit of effort, your business can rock LinkedIn and reap major benefits. Here’s why: LinkedIn for B2B Marketing is Killer Many of the profiles on LinkedIn are barely … Continued

Get Tweeted Well

Get Tweeted Well

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Here are few quick tips for you business folks that use Twitter. First off, don’t be a Twitter snob! Unless you are a rock star like Michael Jackson, you want to “follow” everyone within your industry. Following others will keep you updated on developments in your market and enable you to network with other professionals … Continued

Check-In, Check-Out

Check-In, Check-Out

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It may not be the Ritz Carlton, but checking in to Facebook can be just as prestigious – especially for your business. If your desire is to build your brand online, you should be checking out the check-in. What began as a geographical feature – facebookers checking in to businesses or locations – has now … Continued

Twitter or Chatter

Twitter or Chatter

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Sure, you’ve adjusted your business to the times and have started Tweeting. But social media isn’t just about building a presence – it’s about creating conversations. That can be tough, even for the more seasoned Tweeters. In fact, without a genuine conversation, your Twitter account may just be a stream of useless chatter that your followers may or … Continued

The Differences Between Facebook and Twitter

The Differences Between Facebook and Twitter

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Social media marketing newbies and veterans alike tend to make the same mistake: They post the same content to all of their social networks. There’s a reason for this: Managing multiple social media accounts is time consuming and labor intensive, especially when you consider all the other work you need to do to keep your … Continued

To: Businesses, Love: Facebook

To: Businesses, Love: Facebook

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We know – all you want for Christmas is a rocking horse, an iPad and some social media insight. Well, you’ll have to talk to the big guy in red about the horse and the Mac, but Facebook has taken care of the social media insight. Remember when you posted status updates, links and photos and just didn’t … Continued