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Book Smart on Digital Marketing

Originally posted: April 9, 2011 by Kenny Eliason. Leave a comment
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Book Smart on Digital Marketing

You know that social media is here to stay when business gurus begin publishing books on the subject. And we’re stoked this week to pick up Larry Weber’s fourth book Everywhere: Comprehensive Digital Business Strategy for the Social Media Era. What can we say – he’s a man after our own heart.

Larry Weber

Larry Weber is the chairman for Digital Influence Group – an award-winning digital marketing agency. Weber’s book explains how social media has upended the way the world communicates and, of course, how it does business. Online forums and conversations have great impact on sales, innovation and recruitment. Not only that, but even non-marketing departments like Human Resources have been highly impacted by the social media revolution.

Larry Weber himself explains in his book just how businesses can use social media to engage effectively with key stakeholders.

Looks like we’re headed to Barnes and Noble after work. Coffee, anyone?

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Published: April 9, 2011
Updated: February 25, 2020
Headline: Book Smart on Digital Marketing
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Publisher: NeONBRAND https://neonbrand.com
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About the Author
Kenny Eliason
Kenny Eliason
Having grown up the son of a marketer, the skills of the trade are pumping through his blood. When you couple that with his programming and computer knowledge, you get an explosive combination. Kenny has been an avid digital marketer for over 9 years now, often being the first to recognize the hottest trends coming to the market. In his free time, Kenny loves downhill mountain biking. He calls it his "old man sport" since BMX was what he did as a teenager and it's not quite as easy to ride those little bikes anymore. Kenny is also a huge technology enthusiast, specifically when it comes to Apple products - did someone say, fanboy? Those close to him are often asking for help solving tech-related problems which often results with them saying, "man, you can fix anything!"
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