You know that social media is here to stay when business gurus begin publishing books on the subject. And we’re stoked this week to pick up Larry Weber’s fourth book Everywhere: Comprehensive Digital Business Strategy for the Social Media Era. What can we say – he’s a man after our own heart.
Larry Weber is the chairman for Digital Influence Group – an award-winning digital marketing agency. Weber’s book explains how social media has upended the way the world communicates and, of course, how it does business. Online forums and conversations have great impact on sales, innovation and recruitment. Not only that, but even non-marketing departments like Human Resources have been highly impacted by the social media revolution.
Larry Weber himself explains in his book just how businesses can use social media to engage effectively with key stakeholders.
Looks like we’re headed to Barnes and Noble after work. Coffee, anyone?