First off, don’t be a Twitter snob! Unless you are a rock star like Michael Jackson, you want to “follow” everyone within your industry. Following others will keep you updated on developments in your market and enable you to network with other professionals with similar goals as you.
Keep close tabs on the marketing strategies other businesses are using. You may be surprised what promotions or posts get the most attention.
As your list of followers grows, you have the perfect seedlings for contact lists and potential customers that you can market in an email or direct marketing promotion.
Customers, networking and marketing strategies.