In case you’re wondering how to launch a presidential campaign in 2011, we may have the answer. Channeling Barack Obama’s affection for social media marketing, Mitt Romney has thrown his hat in the ring – via social media.
Social Media exposure.
Gone are the days of press releases and CNN interviews. These days, the best way to go viral is social media. Romney’s announcement of the formation of an exploratory committee for a 2012 presidential bid was communicated via YouTube and Twitter.
And just last week, incumbent President Obama launched his own re-election bid in the same manner. So what makes a 2012 election unique? We may see the same players, but the venue is all new – and with its pervasiveness on our computer screens, no one’s gonna miss this one.
Headline: A Presidential Launch
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