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Improving Your Facebook Posts Tip #2: Timing

Originally posted: February 2, 2013 by Kenny Eliason. Leave a comment
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Home » Social Media Marketing » Facebook Marketing » Improving Your Facebook Posts Tip #2: Timing

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Just like dancing, Facebook posting is all about the timing – and some glitter never hurt, either. So if your business posts aren’t resulting in the engagement you had in mind, maybe it’s time to think about your timing. Your content might be spot-on, but, as any comedian will tell you, those words will fall flat if they’re ill-timed.

Timing.

When you’re ready to post on your brand’s Facebook page, the guidelines below can help you master the art of good timing:

Post when your customers are actually online: While, generally, Facebook gets a lot of traffic in the evenings and on the weekends, this might vary depending on your key audience. That said, many businesses make the mistake of posting solely during business hours, because, hey, that’s when you’re working, right? Try posting in the evening and on Saturdays and Sundays and see where your biggest hits come. Remember, your posts aren’t about your convenience – it’s about engaging the most fans and customers.

Don’t Post Again Too Soon: So you generated a lot of engagement on a post. Time to post again, right? Wrong. If you’re still getting traffic and engagement on a post, make like a Beatle and let it be. When you publish a new post while your previous one is still appearing in users’ feeds, your new post will likely get buried in the noise. Fail.

Step into the user’s shoes: While its marketing opportunities are endless, the average Facebook user doesn’t look at social networking as an advertising medium. So you need to stop thinking like an advertiser, and start thinking like the users you’d like to engage. Whenever you post, think about whether you would be engaged by the post if you were simply perusing your personal page. Is it provocative? Stimulating? Short and sweet? No one wants to look at ads or hear a lecture on Facebook.

Now go on and get started. Isn’t it about “time” anyway? (See how we did that?)

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Published: February 2, 2013
Updated: August 28, 2021
Headline: Improving Your Facebook Posts Tip #2: Timing
Image: Facebook Clock Height: Width:

Image: Improving Your Facebook Posts Height: Width:

Publisher: NeONBRAND https://neonbrand.com
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« Improving Your Facebook Posts One Tip at a Time
Improving Your Facebook Posts Tip #3: Practice Diversity »

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About the Author
Kenny Eliason
Kenny Eliason
Having grown up the son of a marketer, the skills of the trade are pumping through his blood. When you couple that with his programming and computer knowledge, you get an explosive combination. Kenny has been an avid digital marketer for over 9 years now, often being the first to recognize the hottest trends coming to the market. In his free time, Kenny loves downhill mountain biking. He calls it his "old man sport" since BMX was what he did as a teenager and it's not quite as easy to ride those little bikes anymore. Kenny is also a huge technology enthusiast, specifically when it comes to Apple products - did someone say, fanboy? Those close to him are often asking for help solving tech-related problems which often results with them saying, "man, you can fix anything!"
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