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Improving Your Facebook Posts One Tip at a Time

Originally posted: January 31, 2013 by Kenny Eliason. Leave a comment
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Home » Social Media Marketing » Facebook Marketing » Improving Your Facebook Posts One Tip at a Time

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Improving your Facebook posts

Ever heard the phrase, “I never forget a face?” Well, these days, it would be more correct to say, “I never forget Facebook.” Improving your Facebook posts can mean real money to your bottom line.

That’s right, a new study is out and it asserts that people remember Facebook posts and photos with greater clarity than they remember a line from a book or a real-life human face.

Researchers at the University of California, San Diego, gave participants actual Facebook posts and updates, removing distractions like emoticons, CAPS, and exclamation points. They also gave participants sentences from actual literature.

As it turns out, those short, unfiltered messages really do have impact, and before you start asking what the world is coming to, you should start questioning where your business fits in.

The posts were the most remembered, which begs the question – are you taking advantage of Facebook?

Relevant Content, We ‘Like’ That

Sure, you’ve got a page and you probably even have some fans. But it’s time to make sure that your posts and content are impactful and resonate with your fans. Facebook uses an algorithm to determine what to display to each user, which takes into consideration the historical interaction between the two members, the type of engagement (like or comment), and the freshness of the content. So in order to stay in your fans’ minds, you need to be continually updating your page with content that encourages interaction.

There are countless ways to improve your Facebook interaction, but let’s start with one huge tip for your status updates: STOP AUTOMATING THEM. Your fans are smart, and they can likely tell when there’s no living, breathing human behind a status update or post. If your page looks a lot like an RSS feed, it’s time to reassess. Your fans are much more likely to participate in comments, discussions, and polls when they know that there’s a heart beating behind your brand.

Ready for more Facebook content tips? Stay tuned; we’ll keep them coming.

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Published: January 31, 2013
Updated: June 17, 2020
Headline: Improving Your Facebook Posts One Tip at a Time
Image: Facebook Like Thumb Wordle Height: Width:

Publisher: NeONBRAND https://neonbrand.com
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Improving Your Facebook Posts Tip #2: Timing »

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About the Author
Kenny Eliason
Kenny Eliason
Having grown up the son of a marketer, the skills of the trade are pumping through his blood. When you couple that with his programming and computer knowledge, you get an explosive combination. Kenny has been an avid digital marketer for over 9 years now, often being the first to recognize the hottest trends coming to the market. In his free time, Kenny loves downhill mountain biking. He calls it his "old man sport" since BMX was what he did as a teenager and it's not quite as easy to ride those little bikes anymore. Kenny is also a huge technology enthusiast, specifically when it comes to Apple products - did someone say, fanboy? Those close to him are often asking for help solving tech-related problems which often results with them saying, "man, you can fix anything!"
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