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The Kurt & Kenny Podcast Episode 1: Intangible ROI

Originally posted: March 12, 2018 by Kitty Lusby. Leave a comment
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Home » Consulting » The Kurt & Kenny Podcast! » Episode 1: Intangible ROI

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We’re proud to officially launch the brand new Kurt and Kenny Podcast!

If you’ve been following us on social media, you’re probably not surprised at all.

Brace yourselves. A whole new level of Kurt and Kenny is on the horizon…

A post shared by NeONBRAND (@neonbrand) on Feb 26, 2018 at 5:08pm PST

In Episode 1: Intangible ROI, Kurt and Kenny talk about investing in areas of your business that don’t produce a measurable financial return. Is it worthwhile to spend time and money on these kinds of activities?

Listen in on their conversation on the Kurt and Kenny Podcast Episode 1:

Kurt & Kenny Podcast Episode 1: Intangible ROI Shownotes

You can listen to the podcast right here, right now, or you can download it for later listening. In the meantime, here’s an overview of what the bosses cover in their inaugural podcast.

What is Intangible ROI?

When investing in things like reputation, community, or trust, calculating your return on investment is practically impossible. In these situations, you invest time and money with the hope that these activities will pay off down the road, but you don’t know exactly how it’s going to happen.

Perhaps it’s more accurate to call this unclear ROI, since the intention is always to produce a tangible return, even if the path to that return is untraceable.

This type of investment is common among businesses large and small. You might hear an executive talk about “corporate social responsibility” as part of their strategy – they invest in their community to create a strategic advantage, and many corporations talk about their social initiatives in their marketing campaigns.

Kurt & Kenny’s Real World Example

NeONBRAND hosts a variety of Meetup groups that offer this kind of unclear ROI.

At each of 4 Meetups per month, NeONBRAND spends at least $400 on pizza to feed attendees, plus the opportunity cost of spending time preparing, teaching and answering questions. Occasionally, an attendee turns into a client, though that’s not a commonplace occurrence.

In fact, the goal of the Meetups is not attracting new clients from among the people who come. The goal is to give valuable time and knowledge to the Las Vegas community without asking for something in return.

That investment breeds trust, which is something small businesses have to work hard to earn.

Running the SEO, Social Media, Small Business Consulting, and Graphic Design Meetup groups builds trust with the people who don’t attend, too. Potential clients might find those Meetup groups while they’re researching digital marketing agencies, and because Kenny has been teaching SEO and social media marketing techniques for years, that lends more credibility to what the NeONBRAND team can do.

It all goes back to a business principle that’s been around for decades: doing good yields good. This is one of the core ideas in trust-based marketing.

Meanwhile, that doesn’t mean you shouldn’t be tracking your ROI.

Money is a scorekeeper, and all that intangible ROI gradually becomes tangible over time. Keep an eye on your balance sheet, track your metrics, and invest intelligently.

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Published: March 12, 2018
Updated: February 25, 2020
Headline: The Kurt & Kenny Podcast Episode 1: Intangible ROI
Image: kurt and kenny podcast Height: 1080 Width: 1920

Image: the kurt and kenny podcast Height: 1080 Width: 1080

Image: EP 01 Intangible ROI Height: 1080 Width: 1920

Image: Intangible ROI Height: 1080 Width: 1080

Publisher: NeONBRAND https://neonbrand.com
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About the Author
Kitty Lusby
Kitty Lusby
Kitty discovered her talent and passion in middle school, when she began an illicit business selling "romantic" short stories to her preteen classmates. Eventually, the school board expressed its extreme disapproval, so she moved on to more academic writing pursuits; she did older students' essay assignments for money. As an adult, Kitty has found that content marketing and copywriting are perfect for legitimately exercising those writing skills. In early 2014, she moved to the Las Vegas area on a whim after enjoying a taco during a cross-country road trip, and fell passionately in love with the city, its downtown culture, and its abundance of 24 hour taco restaurants.
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