Keywords are important to your SEO efforts. Keywords are usually related to the words that people type in the search engines that you would like to show up for. Identifying the keywords and phrases that drive traffic will make or break your SEO campaign.

Knowing which keywords to target on your website will help you know what to write and where to write it.

You should also monitor your keyword rankings regularly. Knowing where you rank and whether your rankings change can help you update your content to provide ongoing improvements.

What Keywords Do I Rank For?

Reading Time: 5 minutes

Now that you’re consistently doing the SEO basics, you’re probably wondering how well you’re doing. Here’s how you find out what keywords you’re ranking for.

Why Am I Ranking For The Wrong Keywords?

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You’ve done all the work, written a ton of content, provided value to your audience, and you’re finally ranking…for the wrong keywords. Here’s what to do about it.

SEO That Lasts

Reading Time: 2 minutes

SEO is going to change. It is a changing world, and Google makes certain SEO “rules” change multiple times in any given year. The question is how are you going to keep up? I mean, you can’t revamp your website every time a new algorithm comes out, right? You could, but then the whole point … Continued