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Don’t Overlook Imagery for Posts

Originally posted: August 1, 2014 by Kenny Eliason. Leave a comment
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Home » Search Engine Optimization » Content for SEO » Don’t Overlook Imagery for Posts

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Many people include a lot of text with their Web pages and social media posts, but they too often overlook the importance of including images to help drive home the message while also providing a better user experience. Current SEO trends place an importance on images, whether they are pictures, graphs, embedded videos or other types of imagery. And search engines like Google reward sites for including original images on their Web pages, especially ones that help to establish the site as truly original, unique and represents an actual business or other entity.

Most Marketers Intend to Increase Imagery

A recent study of some 2,800 digital marketing experts showed 70 percent expect to use more images on their posts and Web pages than they have in the past. Those images often times result in better algorithm scores with Google, Bing and other search engines and help to make pages more attractive to the eye. Infographics help a great deal, too, and can create highly unique content for online marketers. The more unique and user-friendly a Web page is, the more Google, Bing and other search engines like them and will reward them with better ratings and higher search engine and organic search results.

Ease of Readability is Critical

Google and other search engines essentially consider most visitors to Web pages to be those who want information that they can scan through easily and stop at pertinent parts. The need for instant gratification makes it too difficult for many to focus long enough to read much by way of text, so textual information has to be presented in easily read and digestible quantities. Strategic use of imagery helps to make Web pages more attractive while also making it easier for people to navigate websites and find the information they desire.

Do you put much emphasis on images for your Web pages?

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Published: August 1, 2014
Updated: June 17, 2020
Headline: Don’t Overlook Imagery for Posts
Image: Camera With Giant Screen Height: Width:

Publisher: NeONBRAND https://neonbrand.com
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About the Author
Kenny Eliason
Kenny Eliason
Having grown up the son of a marketer, the skills of the trade are pumping through his blood. When you couple that with his programming and computer knowledge, you get an explosive combination. Kenny has been an avid digital marketer for over 9 years now, often being the first to recognize the hottest trends coming to the market. In his free time, Kenny loves downhill mountain biking. He calls it his "old man sport" since BMX was what he did as a teenager and it's not quite as easy to ride those little bikes anymore. Kenny is also a huge technology enthusiast, specifically when it comes to Apple products - did someone say, fanboy? Those close to him are often asking for help solving tech-related problems which often results with them saying, "man, you can fix anything!"
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