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Using Heading Tags for Better SEO

Originally posted: May 13, 2014 by Kenny Eliason. Leave a comment
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Home » Search Engine Optimization » Content for SEO » Using Heading Tags for Better SEO

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Headers are fickle things. Sometimes they are wanted. Other times they aren’t. Aside from the fact that most successful blogs and websites use them, it’s a reasonable question for one to ask what use they have when it comes to search engine marketing. Other than to help break up and organize content, which make pages more readable for visitors, headers are something the all-powerful Google search engine algorithms love to see along with unique and relevant information. Make your Web pages readable, relevant and offer a unique use experience, and Google will reward your efforts with higher search engine rankings, lower pay-per-click costs and better organic search engine results.

H1 and H2 Tags Help Target Key Phrases

Using header tags help search engines and other spiders to better target keyword phrases when assessing the relevancy of Web pages. While H1 tags only should be used for the very top header, H2 tags can be used throughout but should help to organize the content. Placing them before one or more paragraphs that use those key phrases will help with SEO efforts. But if using them randomly throughout, the result will be much less and potentially useless. So H1 tags go at the very top and grab the reader’s attention. The H2 tags go throughout as often as reasonably necessary and to help organize the information.

Good SEO Means Better Online Performance

When using headers properly and making it easier for page visitors to read information and have a truly unique online experience, Google, Bing and other search engines will improve rankings for paid and organic advertising. It also helps from a standpoint of good writing to help ensure readers don’t struggle to take in the information intended and will check out more areas of a website. The longer visitors stay on Web pages and websites, the better they will rank on Google, Bing and other search engines.

Do you give much thought to how headers are used on your website?

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Published: May 13, 2014
Updated: June 17, 2020
Headline: Using Heading Tags for Better SEO
Image: Heading Tags Height: Width:

Publisher: NeONBRAND https://neonbrand.com
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2 responses to “Using Heading Tags for Better SEO”

  1. Justin Justin says:
    May 16, 2014 at 8:13 am

    Great post as always! Keep it up.

    ~JustinEvans

    Reply
    • Kenny Eliason Kenny Eliason says:
      May 19, 2014 at 5:20 pm

      Thanks Justin!

      Reply

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About the Author
Kenny Eliason
Kenny Eliason
Having grown up the son of a marketer, the skills of the trade are pumping through his blood. When you couple that with his programming and computer knowledge, you get an explosive combination. Kenny has been an avid digital marketer for over 9 years now, often being the first to recognize the hottest trends coming to the market. In his free time, Kenny loves downhill mountain biking. He calls it his "old man sport" since BMX was what he did as a teenager and it's not quite as easy to ride those little bikes anymore. Kenny is also a huge technology enthusiast, specifically when it comes to Apple products - did someone say, fanboy? Those close to him are often asking for help solving tech-related problems which often results with them saying, "man, you can fix anything!"
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