fbpx
NeONBRAND Marketing & Business Development Experts
Contact Us
Site Navigation
  • Home
  • SEO
  • Social Media
  • Websites
  • Consulting
  • Contact Us
    • Las Vegas, NV
    • St. George, UT
    • Cedar City, UT
    • Provo, UT
  • Extras
    • About
    • Team
    • Portfolio
    • Website Hosting
    • Blog
    • Ebooks
    • Digital Marketing Dictionary

5 Tips for Creating Stellar Web Content

Originally posted: June 9, 2016 by Kristen Radford. Leave a comment
Scroll to Next
Get Updates to Your Inbox!
This field is for validation purposes and should be left unchanged.

Home » Search Engine Optimization » Content for SEO » 5 Tips for Creating Stellar Web Content

Reading Time: 3 minutes
  • Twitter
  • Facebook
  • Pinterest
  • LinkedIn

In our digital world, relevant, engaging content is your key to your website’s success. That said, this is the area in which most businesses struggle. After all, you’re a small business owner, not a writer, right?

Well, maybe. But the fact of the matter is that your customers won’t be very forgiving of your inability to create riveting copy – in fact, your writing talent will likely become a moot point as your customers (and potential customers) won’t be hanging around on your website at all.

Tips for Creating Stellar Web Content

If that’s a scenario that won’t work for you (and it shouldn’t), it’s time to clean up – and spice up – that web content. Here are a few of our no-fail tips for the copywriting novice.

Define your message.

Before you can start putting words on paper (or for our purposes, on screen), you need to have a clear message. And not any message will do. Your message should be clear and highly relevant to your customer audience.

If you’re not sure what your message is, consider your business goals and objectives. Do you want to attract more customers? Do you want your customers to try a new product or service? By defining your goal, you’re essentially determining what your message will be; you’re simply taking it from your perspective to your customers’.

Make your headlines, subheads and value propositions compelling.

When was the last time you read a web page or digital article start to finish (this post not included!)? If you can’t remember, that’s no surprise. We live in an age of content skimmers. Your customers have no shortage of content to consume and sites to peruse. And they have no patience for those long blocks of content.

That’s why your headings, subheadings, and value propositions have to do some pretty heavy lifting. These are the content elements that will compel your customer to click or keep reading. Don’t end with your headlines; start with them.

Don’t end with your headlines; start with them.

Click to tweet

Make calls to action clear.

Sure, you’ve got great content, but if that content doesn’t convince your customer to do something, it’s not working for you.

Your copy should center on your call to action, which is what you want your reader to do.

Make calls to action clear

Whether that call to action is to make an appointment, give you a call, buy a product or schedule a consultation, all of your copy should work to convince your reader that it’s the most important thing they can do today.

And of course, no call to action will be successful if it isn’t prominently displayed on the page – every page.

Format copy for ease of reading.

Remember what we said about your customers not interested in long, boring blocks of copy? Well, that concept should drive your website and blog formatting.

You want to offer information in small, digestible and easily distinguishable chunks. Chances are, no one is perusing your website in hopes of studying a whitepaper. Make your content quick and dirty – that’s how your customers like it.

Include them.

Your web content, social media presence and blog content all serve as communication channels between you and your customers. That’s why your content should always be compelling enough to spark conversations.

Whether you’re making a stir on social media or opening a good-natured forum for tips and tricks, your customer should never be a passive reader; he or she should be empowered to fuel the content further.

Need help creating the kind of content that actually gets read? We’ve got your back (and your site, and your blog, and your Facebook page). Call us today.

  • Twitter
  • Facebook
  • Pinterest
  • LinkedIn
Published: June 9, 2016
Updated: August 28, 2021
Headline: 5 Tips for Creating Stellar Web Content
Image: Tips for Creating Stellar Web Content Height: 1080 Width: 1620

Image: Make calls to action clear Height: Width:

Publisher: NeONBRAND https://neonbrand.com
NeONBRAND https://neonbrand.com/app/themes/neonbrand/dist/images/logo-gray_280c67fe.png 98 120

« 5 Ways to Optimize Your Existing Blog Content
5 “Cool” Ways to Build Your Business During the Hot Months »

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

About the Author
Kristen Radford
Kristen Radford
Kristen Radford Price is a California transplant with a passion for the written word. She has a degree in print journalism and has written for several national publications and media outlets including USA Today, SFGate, The Knot, The Nest and various newspapers and news services nationwide. Serving in roles that span marketing and communications, Kristen has experience working for businesses large and small, providing web content, blogging, whitepapers, video scripts and print collateral. In her (nonexistent) spare time, Kristen loves working out, reading, healthy cooking and hanging out with her husband and baby.
Search
  • Home
  • Search Engine Optimization
  • Social Media
  • Website Design
  • Business Consulting
  • Digital Marketing
  • Video Marketing
  • Email Marketing
  • WooCommerce Development
  • Traditional Advertising
  • Retail Marketing
  • Dentist Marketing
  • Hotel Marketing
  • Medical Marketing
NeONBRAND Newsletter
Don't live with FOMO. Get subscribed to our newsletter and never worry about missing the awesomeness ever again.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

(702) 706-NeON
  • Las Vegas, NV
  • St. George, UT
  • Cedar City, UT
  • Provo, UT
  • NW Las Vegas, NV
  • Sitemap
  • © 2023 NeONBRAND. All Rights Reserved.