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Essential Components of Effective Blogging

Originally posted: September 7, 2014 by Kenny Eliason. Leave a comment
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Home » Search Engine Optimization » Content for SEO » Essential Components of Effective Blogging

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Effective blogging

When it comes to creating effective blogs, many people make the mistake of producing fluff and little else, which readers won’t find engaging and in which they quickly will lose interest. If you have blogs that at most keep people looking for only a few seconds, search engine analytics will make note of the relatively short visitations and conclude that the page is not relevant to the claimed topic. That means higher costs for pay-per-click campaigns and lower rankings on paid and organic searches. But some simple tips can help you to improve the quality of your blog posts and boost their online effectiveness and SEO value.

Research Leads to more Effective Blogging

Research helps to give meat to any blog post that readers can chew on and digest easily. The content must be relevant and compelling and preferably will provide insights or solutions to problems readers might be experience, such as producing relatively ineffective online content. If you readily define your blog’s goal and stick to content relevant to that goal, readers are more likely to understand the nature of the content and have realistic expectations about what they will find.

Know What your Site Visitors Want to Know

Your website has a reason for existing, and the better defined that reason, the easier it is for people to figure out what kind of information your site provides. Likewise, knowing what kinds of information your site visitors seek will help you to produce more relevant content they will find compelling and keep them on your website for longer periods. That will boost your SEO rankings and improve organic traffic and search engine results while also making your blogging efforts more cost-effective. When you can produce relevant, compelling content, site visitors will stay longer.

What methods do you employ when creating your blog posts?

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Published: September 7, 2014
Updated: June 17, 2020
Headline: Essential Components of Effective Blogging
Image: Effective blogging Height: Width:

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About the Author
Kenny Eliason
Kenny Eliason
Having grown up the son of a marketer, the skills of the trade are pumping through his blood. When you couple that with his programming and computer knowledge, you get an explosive combination. Kenny has been an avid digital marketer for over 9 years now, often being the first to recognize the hottest trends coming to the market. In his free time, Kenny loves downhill mountain biking. He calls it his "old man sport" since BMX was what he did as a teenager and it's not quite as easy to ride those little bikes anymore. Kenny is also a huge technology enthusiast, specifically when it comes to Apple products - did someone say, fanboy? Those close to him are often asking for help solving tech-related problems which often results with them saying, "man, you can fix anything!"
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