fbpx
NeONBRAND Marketing & Business Development Experts
Contact Us
Site Navigation
  • Home
  • SEO
  • Social Media
  • Websites
  • Consulting
  • Contact Us
    • Las Vegas, NV
    • St. George, UT
    • Cedar City, UT
    • Provo, UT
  • Extras
    • About
    • Team
    • Portfolio
    • Website Hosting
    • Blog
    • Ebooks
    • Digital Marketing Dictionary

SEO 101: High Quality Content and Links

Originally posted: November 4, 2014 by Kitty Lusby. Leave a comment
Scroll to Next
Get Updates to Your Inbox!
This field is for validation purposes and should be left unchanged.

Home » Search Engine Optimization » Content for SEO » SEO 101: High Quality Content and Links

Reading Time: 3 minutes
  • Twitter
  • Facebook
  • LinkedIn
SEO 101 Meet Up

Today at Work In Progress, NeONBRAND founder Kenny Eliason presented at the SEO 101 Meetup. Attendees learned how to get their websites to rank highest on Google. Kenny broke website rankings down to a nutshell. For those new to SEO, there are two key ingredients to a high ranking website: high quality content and links.

The Importance of High Quality Content

High quality, original content makes your website unique and stand out to Google. Google basically only knows how to rank your high quality content based off all the low quality content out there. Low quality content are articles that have simply been copy and pasted, or rewritten with minor adjustments. Duplicate content, or content pre existing on other websites is also considered low quality content. If you want to make sure your content is high quality, you’ll have to take the time to write it yourself. Time is something we’re all fishing for out there, but you need to invest in your content. The better your content the higher the SEO ranking. Period. There are no ways around it.

Outsourcing, of course is an option, but just make sure your writers are as knowledgeable and competent as you are. The worst thing you could do is pay someone to write poor content for you. It’ll serve you well to hire top notch writers to do your outsourcing.

Keys to Keywords

Every page of content you write should be targeted towards specific keywords. Keywords, usually a word or two-to-five word phrase, are what people use to search for information on Google. The stronger you keyword presence, the higher your rankings go on Google. It is important not to get over-zealous with your keywords. If you repeat a keyword too often your content becomes salesy and unnatural, and this will actually hurt your rankings on Google. An example of keyword used in this post would be “high quality content.”

How to Come up with Interesting Content

If you find yourself stumped with coming up with ideas for high quality content, there are a number of resources that can help. HARO, or Help A Reporter Out is a great way to receive inquiries from reporters around the world about your areas of expertise. While you cannot limit or categorize the inquiries you get (and there will be a lot), if you take the time to answer some of these reporters, you’ll begin generating great content for your website. Sometimes you can write up to 1000 words responding to these inquiries, which is a big plus for Google rankings.

Creating interesting content is all in how you present it. Here is a list of various content to fill your website:

  • Words/Text
  • Pictures, Slideshows
  • Infographics, animated infographics and .GIFs
  • Video (always a plus!)
  • Audio (perfect for writers, reporters and podcast listeners)

The Importance of High Quality Links

In combination with high quality content, good links help out your website rankings a ton. Google takes into account how many links your website gets and if your site received them organically. More links equals higher rankings.

A Stellar Backlink Profile

In SEO, you hear a lot about the term backlink, which is a hyperlink that links from a webpage, back to your own website.  Your backlink profile is like your citizenship grade in school. Google looks at your backlink profile to make sure you aren’t doing any dirty links, automatic links or “black hat” business. The cleaner the backlink profile, the less of chance Google will ding you and drop your website below your competitors.

Link Building is Dead

Link building, an old method of accumulating links for your website, is now obsolete thanks to Google’s latest Penguin 3.0 update.  Google now dings websites who are still doing link building due to its inorganic nature of popularizing a website. These days, the focus is on link outreach. Link outreach is how you get links to your website, naturally, organically and through positive networking. Here are some examples of how to do link outreach:

  • Attend Meetups
  • Give Presentations on your company and its services
  • Be involved in the community through sponsorship
  • Press Releases
  • Teach a class or offer free help an advice on your company or services
  • Reach out to families and businesses who can benefit from your company or services

Useful Links

Kenny mentioned these resourceful links today in the SEO 101 Meet Up. Check them out to see how you can get your website ranking higher:

  • Help a Reporter
  • How to Validate Your Blog Post Topics: A 3-Step Process
  • Video SEO for WordPress plugin
  • Infographics, presentations, and reports maker
  • Shooting Video with an iPhone

Is it really as simple as High Quality Content and Links?

Yes. Bottom line, if your website produces a steady stream of good content, and is matched by a stellar backlink profile, your website will rank well. Just like any business, if you do your best and be honest about your business, you will in turn receive overwhelming support.

For more information, check out our SEO 101 Meet Up Slideshow:

And stay up to date on upcoming meetups by joining our group, here!

  • Twitter
  • Facebook
  • LinkedIn
Published: November 4, 2014
Updated: December 22, 2022
Headline: SEO 101: High Quality Content and Links
Image: SEO 101 Meet Up Height: Width:

Image: NeonBrand Meetup Height: Width:

Publisher: NeONBRAND https://neonbrand.com
NeONBRAND https://neonbrand.com/app/themes/neonbrand/dist/images/logo-gray_280c67fe.png 98 120

« SEO Tips and Tricks
NeONBRAND’s Grow My Instagram »

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

About the Author
Kitty Lusby
Kitty Lusby
Kitty discovered her talent and passion in middle school, when she began an illicit business selling "romantic" short stories to her preteen classmates. Eventually, the school board expressed its extreme disapproval, so she moved on to more academic writing pursuits; she did older students' essay assignments for money. As an adult, Kitty has found that content marketing and copywriting are perfect for legitimately exercising those writing skills. In early 2014, she moved to the Las Vegas area on a whim after enjoying a taco during a cross-country road trip, and fell passionately in love with the city, its downtown culture, and its abundance of 24 hour taco restaurants.
Search
Search
Blog Categories
  • Instagram Marketing (6)
  • E-Commerce Support (1)
  • Keywords for SEO (3)
  • WordPress Tips and Tutorials (17)
  • LinkedIn Marketing (2)
  • Consulting (15)
  • Websites (12)
  • Content for SEO (33)
  • Link Building for SEO (6)
  • Marketing Strategy (60)
  • Twitter Marketing (6)
  • Facebook Marketing (33)
  • Local SEO (13)
  • Business Consulting (35)
  • The Kurt & Kenny Podcast! (13)
  • Web Development (4)
  • Video Marketing (10)
  • Uncategorized (1)
  • Website Design (21)
  • Social Media Marketing (94)
  • Search Engine Optimization (82)
  • Home
  • Search Engine Optimization
  • Social Media
  • Website Design
  • Business Consulting
  • Digital Marketing
  • Video Marketing
  • Email Marketing
  • WooCommerce Development
  • Traditional Advertising
  • Retail Marketing
  • Dentist Marketing
  • Hotel Marketing
  • Medical Marketing
NeONBRAND Newsletter
Don't live with FOMO. Get subscribed to our newsletter and never worry about missing the awesomeness ever again.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

(702) 706-NeON
  • Las Vegas, NV
  • St. George, UT
  • Cedar City, UT
  • Provo, UT
  • NW Las Vegas, NV
  • Sitemap
  • © 2023 NeONBRAND. All Rights Reserved.