Sure, you’ve adjusted your business to the times and have started Tweeting. But social media isn’t just about building a presence – it’s about creating conversations. That can be tough, even for the more seasoned Tweeters. In fact, without a genuine conversation, your Twitter account may just be a stream of useless chatter that your followers may or…
Social media marketing newbies and veterans alike tend to make the same mistake: They post the same content to all of their social networks. There’s a reason for this: Managing multiple social media accounts is time consuming and labor intensive, especially when you consider all the other work you need to do to keep your…
We know – all you want for Christmas is a rocking horse, an iPad and some social media insight. Well, you’ll have to talk to the big guy in red about the horse and the Mac, but Facebook has taken care of the social media insight. Remember when you posted status updates, links and photos and just didn’t…
Can Social Media really help sales? The simple answer is of course yes, but probably not quite the “yes” that you are wanting. Social media is rarely, if ever, the direct sales channel itself. Social media can increase the likelihood of sales through better targeting, more consistent touchpoints and availability of information, establishing affinities and…
U.S. smartphone owners are increasingly turning to mobile to access breaking news over other media, including newspapers, TV and desktop web browsers, according to a recent study from mobile app developer Handmark. In a survey of 300,000 mobile consumers, 88% of whom owned a device running one the five most popular smartphone operating systems, more…
A tiny percentage of the population uses location-based checkin tools like Foursquare; and in all likelihood, these digital citizens aremore likely to be shopping online than in stores during the holiday season. So numbers gathered by Trendrr and AdAge represent a tiny sliver of what in-store numbers might have actually been. The number-one store by Foursquare checkins was Target,…
Don Knezek, the CEO of the International Society for Technology in Education, compares education without technology to the medical profession without technology. “If in 1970 you had knee surgery, you got a huge scar,” he says. “Now, if you have knee surgery you have two little dots.” Out-of-the-box teaching Technology is helping teachers to expand…
You might have noticed the trend when going to your favorite restaurant, the bakery, the gym, probably even your dentist: everyone is on Facebook, Twitter, Yelp, Groupon… you get the idea. So if you’re ready to join the ranks of the eternally social, listen up. Social Media Today has given us the 411 (or maybe the…
Recently some game changing news hit the social street when Facebook announced “Deals,” which finally explains why Facebook’s “Places” function unrolled earlier this year. Places felt like a Foursquare knockoff that Facebook incorporated just because they felt the need to not only be ubiquitous on the web but in the physical world, too. The functionality…
Facebook is a giant in the world of marketing, both now and in the foreseeable future. To give you some perspective, here are some business Facebook statistics, current up to Mach 2017 unless otherwise noted: Facebook Profile and Page Statistics Facebook has almost 2 billion users (1.87 billion as of January 2017) and every second,…
Today is November 11th, which of course means it is Veterans Day. Social Media is reaching out for our Veterans to help them know that they are amazing individuals who helped our country become what it is today. New generations of veterans are being commemorated, as well as all the Veterans of past conflicts. Here…
During the third quarter of this year, Facebook served up 297 billion display ads, representing 23.1% of the market and more than twice the share the company held at this time last year, according to data from comScore. At that pace, Facebook is now serving more than 1 trillion ads per year. Facebook also now has a huge…
Many cruise along the paved roads of Social Networks without giving much thought to their development or enhancement within our social ecosystem. They are fun, entertaining, and for the most part – very easy to figure out. Riddle Me This What if we analyze our historical growth in communication or the evolution of us as…
For many companies “Social Media” feels like a phase. It isn’t. In most cases the market stopped listening to them long before Social Media came along–it’s only much more obvious now. The consumer now has a stronger voice, and it’s not afraid to use it. It’s also networked in a way that amplifies that voice…
There’s a new stocking stuffer for the social gamer on your holiday shopping list: Facebook Credits. Already available at Target stores, the social networking site is set to offer the credits -– which can be used for in-game purchases in games like FarmVille –- at Walmart and Best Buy too. Walmart will offer $5, $10 and $25…
Sending emails to yourself hasn’t ever been cooler. Write the letter, set the date, forget you wrote it, then receive it in the future!
Why use social media? Well, it will make you run faster, jump higher, lose weight, find a girlfriend and get rich quick. Okay, not really (or if it does we’ve really been getting the short end of the stick. Nonetheless, while it may not get your business on the front page of the New York Times…
We know it’s a brave new world for consumers and brands. If United breaks your guitar, or your Maytag doesn’t work properly, you can take on the company that messed with you via social media — and you may well win. But technology empowerment works both ways. Consumers can take a stand against poor business practices, and brands…
Still struggling with your business’s social media plan? Well, like your first-grade teacher might have said, maybe all you need is a little structure to get you started. Or so are the thoughts of Social Media Examiner this week, who has lent us several ideas on creating social media guidelines for your company. What can…
We’ve got a newsflash for you, Walter Cronkite: headlines are important. And no, we’re not talking about those that grace the cover of the New York Times or US Weekly. We’re talking about your headlines, their content, and their retweeting potential. Headlines, who knew? You? Retweeted? It might sound challenging (unless you’re a canary), but the fact…
Monitoring and measuring the results of Social Media are two of the keys to success in this field. The hard part is, of course, finding the right tools to use, since there are literally dozens of options. The best tools should monitor and measure your brand on social media. These two terms are often used interchangeably, but…
Want to keep your Facebook account safe from hackers? A little-known feature on Facebook will help you stay on top of your Facebook account and everyone who’s accessing it. The feature provides you with notifications every time a person accesses it from a new computer. You can receive both email and SMS notifications about the…
Now more than ever, traditional media outlets are embracing social media as a way to generate story leads, increase site traffic and create conversations with readers. At Social Media Brasil, the largest social media conference in Brazil, There were six social media tips presented by Erica Swallow for traditional media outlets looking to either initiate or…
Now more than ever, traditional media outlets are embracing social media as a way to generate story leads, increase site traffic and create conversations with readers. At Social Media Brasil, the largest social media conference in Brazil, There were six social media tips presented by Erica Swallow for traditional media outlets looking to either initiate or…
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