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Breaking News (Where to get it?)

Originally posted: December 7, 2010 by Kenny Eliason. Leave a comment
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Where to get breaking news

U.S. smartphone owners are increasingly turning to mobile to access breaking news over other media, including newspapers, TV and desktop web browsers, according to a recent study from mobile app developer Handmark.

In a survey of 300,000 mobile consumers, 88% of whom owned a device running one the five most popular smartphone operating systems, more than 30% said that mobile is the “most important medium” to access breaking news, narrowly followed by desktop web browsers (29%), television (21%) and newspapers (3%).

Just over half (56%) of respondents said they expect to use their mobile device to access news and information more frequently in the next year, while 42% said they plan to use it roughly the same amount.

Handmark CEO Paul Reddick attributes the rise of mobile’s importance for accessing breaking news to widespread habit formation among smartphone users.

“Breaking news happens all throughout the day, and what you have throughout the day is your mobile device,” he explains. “Once you get into the habit of using your mobile … you [can] be in a room with a TV and not turn it on, because you’re reading your news on your mobile device instead,” he says.

“The other element is, of course, that you don’t have to get off the couch. It’s convenient,” he adds.

Most Important Categories for Mobile
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Published: December 7, 2010
Updated: August 29, 2021
Headline: Breaking News (Where to get it?)
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About the Author
Kenny Eliason
Kenny Eliason
Having grown up the son of a marketer, the skills of the trade are pumping through his blood. When you couple that with his programming and computer knowledge, you get an explosive combination. Kenny has been an avid digital marketer for over 9 years now, often being the first to recognize the hottest trends coming to the market. In his free time, Kenny loves downhill mountain biking. He calls it his "old man sport" since BMX was what he did as a teenager and it's not quite as easy to ride those little bikes anymore. Kenny is also a huge technology enthusiast, specifically when it comes to Apple products - did someone say, fanboy? Those close to him are often asking for help solving tech-related problems which often results with them saying, "man, you can fix anything!"
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