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Black Friday Check-Ins

Originally posted: November 29, 2010 by Kenny Eliason. Leave a comment
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Home » Social Media Marketing » Black Friday Check-Ins

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A tiny percentage of the population uses location-based checkin tools like Foursquare; and in all likelihood, these digital citizens aremore likely to be shopping online than in stores during the holiday season. So numbers gathered by Trendrr and AdAge represent a tiny sliver of what in-store numbers might have actually been.

The number-one store by Foursquare checkins was Target, which captured almost one quarter of all Black Friday checkins — no small feat considering the substantial Foursquare marketing efforts of other brands.

Target had been doing some social media marketing of its own leading up to the day, even purchasing the hashtag #BlackFriday on Twitter.

Where did we Check-in on Black Friday

Others in the top-10 list include Walmart, Best Buy and Apple. Checkins per brand ranged from around 2,000 at the low end to more than 10,000 for some of the bigger brands.

Retail Check-in Locations
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Published: November 29, 2010
Updated: February 25, 2020
Headline: Black Friday Check-Ins
Image: Where did we Check-in on Black Friday Height: Width:

Image: Retail Check-in Locations Height: Width:

Publisher: NeONBRAND https://neonbrand.com
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About the Author
Kenny Eliason
Kenny Eliason
Having grown up the son of a marketer, the skills of the trade are pumping through his blood. When you couple that with his programming and computer knowledge, you get an explosive combination. Kenny has been an avid digital marketer for over 9 years now, often being the first to recognize the hottest trends coming to the market. In his free time, Kenny loves downhill mountain biking. He calls it his "old man sport" since BMX was what he did as a teenager and it's not quite as easy to ride those little bikes anymore. Kenny is also a huge technology enthusiast, specifically when it comes to Apple products - did someone say, fanboy? Those close to him are often asking for help solving tech-related problems which often results with them saying, "man, you can fix anything!"
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