Online advertising is thriving in the U.S., according to figures released in the latest IAB Internet Advertising Revenue Report. Businesses and individuals spent approximately $12.1 billion on online advertising in the first six months of 2010, up 11.3% from the first half of 2009 and 13.9% from the second quarter of 2009. In fact, this … Continued
If you’ve been listening to Mel Gibson’s phone calls lately, you might have reason to doubt the existence of loyalty in society today. Nonetheless, in business, it’s something that your customer should strive for – customer loyalty, that is. Obviously, you’ve got everything to gain in a loyal customer: keep them happy and reap the … Continued
News media — including newspapers, news weeklies and TV news programs — was struggling long before the 2008 financial crisis and subsequent recession. In 2009 alone more than 100 newspapers shut down across the United States. With 24-hour TV and web news cycles, physical newspaper distribution has become somewhat of an inconvenience. That combined with the … Continued
If you haven’t seen it by now, you’ll see it in about 5 seconds when the movie loads, but Nike has just come out with a new three-minute advertisement entitled “Write the Future”. This film just set a new record for having the most views of any viral video in its debut week: 7.8 million. … Continued
There are probably times in your business life when you are faced with insurmountable amounts of data, and you need to know as soon as possible which data is essential, and which data is not. According to this article from mashable.com in the modern business world, it is essential that we tie our data analysis … Continued
Or in other words, your customer service is so poor I can’t tell what you’re trying to sell. I’m sure you have felt this way before about many companies that you’ve had to deal with, but have you ever taken the chance to look at your own customer service? Customer Service is the “New Marketing” … Continued
Did you see that? Social media might be the biggest shift since the industrial revolution. Some companies dismiss social media as a fad, but take a look at these numbers: Let’s talk about Gen Y (AKA Millennials) 50% of the world’s population under 30 years old. That means that there are a lot of people … Continued
An integral part of creating great media is consuming great media. However: There has to be a balance. Spend too much time looking at other people’s work, and you’ll end up neglecting your own work, and possibly even suppressing your own creativity. Then again, if you work in a bubble without seeing what else is … Continued
