Nike: Write the Future

Nike: Write the Future

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If you haven’t seen it by now, you’ll see it in about 5 seconds when the movie loads, but Nike has just come out with a new three-minute advertisement entitled “Write the Future”. This film just set a new record for having the most views of any viral video in its debut week: 7.8 million. … Continued

Tracking the Right Data

Tracking the Right Data

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There are probably times in your business life when you are faced with insurmountable amounts of data, and you need to know as soon as possible which data is essential, and which data is not. According to this article from mashable.com in the modern business world, it is essential that we tie our data analysis … Continued

Your actions are so loud I can’t hear you…

Your actions are so loud I can’t hear you…

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Or in other words, your customer service is so poor I can’t tell what you’re trying to sell. I’m sure you have felt this way before about many companies that you’ve had to deal with, but have you ever taken the chance to look at your own customer service? Customer Service is the “New Marketing” … Continued

Prepare to Scrape Your Jaw Off the Floor

Prepare to Scrape Your Jaw Off the Floor

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Did you see that? Social media might be the biggest shift since the industrial revolution. Some companies dismiss social media as a fad, but take a look at these numbers: Let’s talk about Gen Y (AKA Millennials) 50% of the world’s population under 30 years old. That means that there are a lot of people … Continued

Creating and Consuming Media – Where’s the Balance?

Creating and Consuming Media – Where’s the Balance?

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An integral part of creating great media is consuming great media. However: There has to be a balance. Spend too much time looking at other people’s work, and you’ll end up neglecting your own work, and possibly even suppressing your own creativity. Then again, if you work in a bubble without seeing what else is … Continued