There are probably times in your business life when you are faced with insurmountable amounts of data, and you need to know as soon as possible which data is essential, and which data is not. According to this article from mashable.com in the modern business world, it is essential that we tie our data analysis to our intent.

Here are a few metrics we can use:

1. Engagement
2. Traffic
3. Sentiment
4. Viral Analysis
5. Influencer Tracking

If you would like to learn more about how you can identify essential data, read the rest of the article here.