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Google’s Got Visuals

Originally posted: November 12, 2010 by Kenny Eliason. Leave a comment
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Google Product Listing Ads are now being rolled out to all of Google’s advertisers in the United States. The format, which has been in testing with select advertisers for the past year, makes AdWords more visual by allowing advertisers to list specific products with accompanying images.

While the ads represent a departure from Google’s traditional text ads – and what some might argue is yet more clutter in the once spartan Google search interface – the results apparently speak for themselves.

Writing on the Inside AdWords blog, a company spokesperson says that they’ve “found that people are twice as likely to click on a Product Listing Ad as they are to click on a standard text ad in the same location.”

With the program now expanding from a reported 800 advertisers to Google’s entire advertiser base, it could mean significantly more graphical ads in search results, as well as better returns for advertisers and more revenue for Google.

Google explains the format a bit more in the video below:

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Published: November 12, 2010
Updated: June 17, 2020
Headline: Google’s Got Visuals
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About the Author
Kenny Eliason
Kenny Eliason
Having grown up the son of a marketer, the skills of the trade are pumping through his blood. When you couple that with his programming and computer knowledge, you get an explosive combination. Kenny has been an avid digital marketer for over 9 years now, often being the first to recognize the hottest trends coming to the market. In his free time, Kenny loves downhill mountain biking. He calls it his "old man sport" since BMX was what he did as a teenager and it's not quite as easy to ride those little bikes anymore. Kenny is also a huge technology enthusiast, specifically when it comes to Apple products - did someone say, fanboy? Those close to him are often asking for help solving tech-related problems which often results with them saying, "man, you can fix anything!"
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