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Social Media and Sales

Originally posted: December 9, 2010 by Kenny Eliason. Leave a comment
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Home » Consulting » Marketing Strategy » Social Media and Sales

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Social Media Sales Funnel

Can Social Media really help sales? The simple answer is of course yes, but probably not quite the “yes” that you are wanting. Social media is rarely, if ever, the direct sales channel itself. Social media can increase the likelihood of sales through better targeting, more consistent touchpoints and availability of information, establishing affinities and relationships and all of the things that support the eventual transaction. Those are the same things we would want to do offline to nurture our prospects, but now we have more online channels to bridge those connections in both places.

Yet we’re so impatient to take the platforms social media provides and make them the direct marketing and revenue channel. But it’s not so easy.

Instead, consider social media as the supporting cast for the sales process, and a way to enhance your prospects’ experience with your company so that the eventual sale feels like a natural, even welcome culmination to the relationship.

Here are a few ideas:

  • Find the Point of Need
  • Be Responsive
  • Availability (and Ease) of Information
  • Be friendly
  • Focus on the In-Between

So can sales and social media co exist and even work together? Absolutely.

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Published: December 9, 2010
Updated: February 25, 2020
Headline: Social Media and Sales
Publisher: NeONBRAND https://neonbrand.com
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About the Author
Kenny Eliason
Kenny Eliason
Having grown up the son of a marketer, the skills of the trade are pumping through his blood. When you couple that with his programming and computer knowledge, you get an explosive combination. Kenny has been an avid digital marketer for over 9 years now, often being the first to recognize the hottest trends coming to the market. In his free time, Kenny loves downhill mountain biking. He calls it his "old man sport" since BMX was what he did as a teenager and it's not quite as easy to ride those little bikes anymore. Kenny is also a huge technology enthusiast, specifically when it comes to Apple products - did someone say, fanboy? Those close to him are often asking for help solving tech-related problems which often results with them saying, "man, you can fix anything!"
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