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Death of a Newspaperman

Originally posted: June 2, 2010 by Kenny Eliason. Leave a comment
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Death of the Newspaper
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Home » Consulting » Marketing Strategy » Death of a Newspaperman

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News media — including newspapers, news weeklies and TV news programs — was struggling long before the 2008 financial crisis and subsequent recession. In 2009 alone more than 100 newspapers shut down across the United States.

With 24-hour TV and web news cycles, physical newspaper distribution has become somewhat of an inconvenience. That combined with the mounting costs of printing and delivery, and the loss of classified ad revenue, news media is in the middle of a crisis.

Bad Times for Newspaper Ads

Traditional Ad Spend is Down

Newspaper revenue fell 28% in the first three quarters of 2009, after declines of 17.7% in 2008 and 9.4% in 2007, and 15,000 employees were laid off in 2009 alone. Circulation has also declined to pre-World War II levels, which is shocking since the population of the U.S. at the time was half of what it is today.

With a decline in subscriptions came a decline in the value of print ads. Newsweek lost 25% and Time lost 18% of their subscribers, while U.S. News & World Report moved completely to the internet.

Now many news companies are trying to put a price tag on all their online material, which is hard for many to swallow considering the fact that it has been free to the public for so long.

These are just some of the many challenges that news media companies are facing. And while this story strikes many as devastating, others find it inspiring. Digital and virtual news media platforms are replacing older mediums of new reporting, showing that the world is becoming more and more dependent on internet-based media. With that in mind, everybody is going to have to make changes in their plans and make way for new technologies. If not, one might end up like the newspaper industry.

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Published: June 2, 2010
Updated: June 17, 2020
Headline: Death of a Newspaperman
Image: Bad Times for Newspaper Ads Height: Width:

Image: Death of the Newspaper Height: 1080 Width: 1620

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About the Author
Kenny Eliason
Kenny Eliason
Having grown up the son of a marketer, the skills of the trade are pumping through his blood. When you couple that with his programming and computer knowledge, you get an explosive combination. Kenny has been an avid digital marketer for over 9 years now, often being the first to recognize the hottest trends coming to the market. In his free time, Kenny loves downhill mountain biking. He calls it his "old man sport" since BMX was what he did as a teenager and it's not quite as easy to ride those little bikes anymore. Kenny is also a huge technology enthusiast, specifically when it comes to Apple products - did someone say, fanboy? Those close to him are often asking for help solving tech-related problems which often results with them saying, "man, you can fix anything!"
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