Nike: Write the Future · NeONBRAND

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If you haven’t seen it by now, you’ll see it in about 5 seconds when the movie loads, but Nike has just come out with a new three-minute advertisement entitled “Write the Future”. This film just set a new record for having the most views of any viral video in its debut week: 7.8 million.

Did you see it?

The past record holder was another Nike ad called “Earl and Tiger” which featured Tiger Woods as he returned to sports. It had 6.3 million views in its first week.

Nike is taking advantage of the opportunity to advertise before the upcoming FIFA World Cup, and it looks like it is paying off, with nearly 10 million views already (and thats just on YouTube). Just goes to show how easily viral videos can spread! YouTube is an excellent outlet for producing videos for any brand, whether they be instructional films, advertisments, or just plain entertaining clips, YouTube is simple to use, and can be highly effective.

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About the Author

Kenny Eliason

Having grown up the son of a marketer, the skills of the trade are pumping through his blood. When you couple that with his programming and computer knowledge, you get an explosive combination. Kenny has been an avid digital marketer for over 9 years now, often being the first to recognize the hottest trends coming to the market. In his free time, Kenny loves downhill mountain biking. He calls it his "old man sport" since BMX was what he did as a teenager and it's not quite as easy to ride those little bikes anymore. Kenny is also a huge technology enthusiast, specifically when it comes to Apple products - did someone say, fanboy? Those close to him are often asking for help solving tech-related problems which often results with them saying, "man, you can fix anything!"