These days, your company website is your most valuable marketing tool. Not only is it your own brand evangelist, but it’s the hub of all information relating to your business, your products, and your services. It’s where potential customers “land” when they need more information on either your company or the industry. And – more…
When you’re running a business – especially your own, you probably find that all too often there aren’t enough hours in the day. With payroll, taxes, staffing, operations, products, vendors and countless other factors to worry about, it’s amazing if you can even find the time to actually market your business. Unfortunately, marketing is a…
You’ve heard all the hype about search engine optimization. You know that to register high on search engines, you need to be strategic. And while really delving into the SEO world might require an outside firm or consultant who specializes in search engine readability (hint hint), there are a few things you can do yourself…
Trying to gain some traction on your website? Well, it might help to de-junk. If you’re looking for quick ways to give your site a lift, start off with some good old purging, and make sure your site isn’t committing one of our five cardinal signs below. Five Things you Don’t Want on Your Website…
Murphy’s Law. One of the first things I was taught in film school was Murphy’s law (Anything that can go wrong, will go wrong). When making a movie you have so many people, props, locations and equipment involved something is bound to go wrong. The actor doesn’t have a big enough trailer, the coffee didn’t…
You’ve done your research, implemented your SEO keywords, continue to update your content, but what else can you do to promote your website online? Well, we have a few ideas. Unfortunately, we live in a world where information never sleeps, so your web promotion can’t either. Use a few of our tips below to keep…
So what exactly qualifies a site to be one of the worst websites on the internet? At NeONBRAND, we don’t like to be the bearers of bad news. But that doesn’t mean we can’t offer some constructive criticism now and again. And that’s exactly what we’re doing by showing you the worst websites ever. By…
Who’s Afraid of the Big Bad Social Media? Uh oh… we said the S word. Stop! Don’t head for the door. Social media may seem “trendy,” but it also facilitates the easiest and cheapest exposure you can get for your business. Why then, are so many companies afraid to take the plunge into all things…
It’s hard to believe that it’s been only five short years since Apple entered the mobile phone market with the release of the iPhone. I remember the very first time I saw one. I kept poking it and shaking it like a Neanderthal. Five years later, with 200 million of them sold and over 30…
Phase One: Planning So you’re ready to jump into the world of endless opportunity that is social media. Awesome. But where to begin? One mistake many businesses make when planning their social media strategy is – well – not planning it at all. In fact, many companies are in such a hurry to establish their…
I’m not sure why you would ever want someone to bounce from your website, but sure. Here are a few ways to make that happen. (If you’re doing any of these on accident? Fix it. Fast.) Have a blurry logo. People will think you are still using Paint on Windows 97, have never heard the…
In the world of social media, determining it’s value may seem to be an impossible task. So how should you value your social media efforts? Social media, leads, and sales. Social media is the ideal place to generate leads, and since leads turn into sales, it is important to know where those sales started. Here are…
Why have videos on your website? Simple: we don’t like to read. It takes too much time. You’re reading this now, but wouldn’t you rather be watching me in a bikini telling you that videos are right for your website? Seriously, though. Your videos will not only create more channel to your website, but people…
Everyone around you is using it, understanding it, and enjoying it. They giggle and say words like hashtag and tweet and all you hear is blah blah blah. So you look at the tweet and all you see is @someone#ImSoConfused#WhatIsThisEvenFor. It’s Twitter this, and Twitter that – What everyone is talking about? Do you feel alone?…
You have a Facebook business page! Congratulations, you’ve joined the ranks of – well, everyone. Getting your mug on the king of social media websites is a big step, but optimizing Facebook for ultimate success and exposure takes a little more strategy than logging in. Make sure that your social media efforts don’t become an…
Don’t worry; we’re not about to give you a Mel Gibson-esque spiel of profanity and insults; the language we’re most offended by these days is plain old English – or rather social media’s interpretation of such. In a day when content is delivered in the blink of an eye (or the rap of the keyboard),…
In case you don’t recall the early 2000’s, we’ll give you a technological recap; Yahoo was a big deal. And though you still may be using the archaic email provider or surfing their old(er)-school search engine (which we doubt), the stats are in – Yahoo just isn’t the giant it used to be. Wondering why?…
Just like the game, the players keep changing, too. At least that’s the case where social media is involved. And when you’re utilizing the social scene for your marketing efforts, you better keep on top of industry changes. And that includes Facebook’s most recent change-up. The social media king will be unveiling their new profile…
As the East Coast regroups from the after-effects of last week’s hurricane, one thing is certain – a storm may close down businesses, stop public transport, and evacuate entire cities, but it sure doesn’t slow down social media. Hurricane Irene, in fact, seemed to prove just how socially in-touch we really are. Warnings and updates…
It may not be the age-old question, but it’s certainly an important one. Who’s using the world’s top social media sites (besides everyone)? Joining the Movement. Last week, President Obama officially joined Foursquare, the popular location-based social networking site. The White House claims that their involvement with Foursquare is natural, with more than 10 million…
Ditch the weather balloons, confetti streamers, and searchlights. Marketing for car dealerships doesn’t have to be gimmicky to work – the digital marketplace has changed the game forever. In the current market, buyers of commodities like cars are more likely to do their research before shopping or buying – and that research is primarily an…
Social media is proven to be incredibly important in today’s digital world. People create accounts for their pet dog, where’s your profile?
If you’ve spent some significant time on a comfy chaise lounge at your therapist’s office, don’t be ashamed (we don’t think you’re a nut job, we promise….). In fact, everything you learned doing couch-time can actually help you in an unexpected way – your social media campaign. Social Media Today writer Bill Rice is opening…
Peanut butter and Jelly, Sonny and Cher, cookies and cream: some things just go together. And when it comes to your business, NeONBRAND is here to find out who and what goes well with your project – with our specialized sponsorship services. Understanding the ins and outs of your business and products is crucial to…
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