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Should You Do Social Media Marketing on YouTube?

Originally posted: May 8, 2013 by Kenny Eliason. Leave a comment
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Home » Social Media Marketing » Should You Do Social Media Marketing on YouTube?

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Las Vegas Social Media - YouTube

Viral Marketing.

Take Gangnam Style, David at the Dentist, and even that crazy dramatic squirrel. They all give the same message: YouTube is the perfect breeding ground for viral marketing. Video works well as a marketing medium because they’re short, to-the-point, and more likely to capture your audience’s interest than text or graphics. But before you take your advertising efforts to the Tube, we have a few questions you might want to ask yourself:

Is YouTube right for your business? You may be the only one able to answer this question. YouTube can be a good addition to your social media marketing plan, but it works best if you can showcase your products or services in action. For instance, if your business makes the best pizza around, maybe you can show off some behind-the-scenes pizza making techniques for your loyal customers.

Do you have something to teach? Consumers tend to be driven to media that teaches them something. This rings especially true with your social media marketing. Determine what you can teach your customers and then create intriguing YouTube videos. If you’re a photographer, begin by posting photography 101 basics. If you own a carpet cleaning business, show step by step how to clean a tough stain.

Are you looking for new customers? As far as social media marketing goes, YouTube is particularly tailored to targeting new business. While your current customer base will likely still find your content useful, the new business opportunities are where it’s at on YouTube. Be sure to post links to your website and other social media pages for greater engagement.

Whether you’re just dipping your toe into social media marketing or trying to revamp your current strategy, YouTube can work wonders for your business. But remember, the magic has to come from you, so take our questions into consideration before you delve into the world YouTube.

Have you had a YouTube success? Tell us about it!

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Published: May 8, 2013
Updated: February 25, 2020
Headline: Should You Do Social Media Marketing on YouTube?
Image: YouTube Social Media Marketting Height: Width:

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About the Author
Kenny Eliason
Kenny Eliason
Having grown up the son of a marketer, the skills of the trade are pumping through his blood. When you couple that with his programming and computer knowledge, you get an explosive combination. Kenny has been an avid digital marketer for over 9 years now, often being the first to recognize the hottest trends coming to the market. In his free time, Kenny loves downhill mountain biking. He calls it his "old man sport" since BMX was what he did as a teenager and it's not quite as easy to ride those little bikes anymore. Kenny is also a huge technology enthusiast, specifically when it comes to Apple products - did someone say, fanboy? Those close to him are often asking for help solving tech-related problems which often results with them saying, "man, you can fix anything!"
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