Elite 8 of Social Media

With March Madness in full swing around here, we’ve decided to get in on the action by naming our own Elite Eight – of social media, that is.

What makes a business socially great? How about frequent updates, relevant content, engaging posts, and creating customer involvement? We’ve nominated a few of our favorite “performers” here:

1. AAA: The national automobile club has done a great job organizing their Facebook pages in a way that’s true to their business structure. Their pages span from the national brand to local offices so that customers receive information relevant to them.
2. USA Today: The news outlet allows its fans to customize the type of social content they’re interested in by segmenting social news into topical selections for faster, more effective browsing experiences.
3. Whole Foods: One of the most socially followed brands, Whole Foods has orchestrated an in-depth social strategy that covers a variety of platforms and more than 300 local stores. With this strategy in place, they are able to reach customers in individual markets with locally relevant information.
4. Chobani: The Greek yogurt company has embraced content marketing via social media, offering their followers a wide array of health and cooking tips and recipes. Their use of mouthwatering images is particularly effective in engaging their customers and followers.
5. Starbucks: With a highly diversified customer audience, Starbucks had their social media work cut out for them. But by employing a sophisticated social strategy that takes geography, language, and demographics into consideration, the coffee empire has effectively created a social content marketing program as “made to order” as their coffee.
6. Clorox: This household cleaning business has made a name for itself in social activism by creating a socially driven campaign around flu awareness and prevention.
7. REI: The outdoor retailer really knows what it’s like to create a community around a brand. REI participates in community conversations and projects to endear themselves to local groups – a big feat for a large national company.
8. Harley-Davidson: The motorcycle manufacturer really takes advantage of its “iconic” American status by keeping their social content rich in imagery and encouraging their followers to do the same.

Got a company you’ve been trying to emulate? Let us know who it is and why!

Published: March 26, 2013
Updated: February 25, 2020
Headline: Elite 8 of Social Media

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Publisher: NeONBRAND https://neonbrand.com

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