With March Madness in full swing around here, we’ve decided to get in on the action by naming our own Elite Eight – of social media, that is.
What makes a business socially great? How about frequent updates, relevant content, engaging posts, and creating customer involvement? We’ve nominated a few of our favorite “performers” here:
- AAA: The national automobile club has done a great job organizing their Facebook pages in a way that’s true to their business structure. Their pages span from the national brand to local offices so that customers receive information relevant to them.
- USA Today: The news outlet allows its fans to customize the type of social content they’re interested in by segmenting social news into topical selections for faster, more effective browsing experiences.
- Whole Foods: One of the most socially followed brands, Whole Foods has orchestrated an in-depth social strategy that covers a variety of platforms and more than 300 local stores. With this strategy in place, they are able to reach customers in individual markets with locally relevant information.
- Chobani: The Greek yogurt company has embraced content marketing via social media, offering their followers a wide array of health and cooking tips and recipes. Their use of mouthwatering images is particularly effective in engaging their customers and followers.
- Starbucks: With a highly diversified customer audience, Starbucks had their social media work cut out for them. But by employing a sophisticated social strategy that takes geography, language, and demographics into consideration, the coffee empire has effectively created a social content marketing program as “made to order” as their coffee.
- Clorox: This household cleaning business has made a name for itself in social activism by creating a socially driven campaign around flu awareness and prevention.
- REI: The outdoor retailer really knows what it’s like to create a community around a brand. REI participates in community conversations and projects to endear themselves to local groups – a big feat for a large national company.
- Harley-Davidson: The motorcycle manufacturer really takes advantage of its “iconic” American status by keeping their social content rich in imagery and encouraging their followers to do the same.
Got a company you’ve been trying to emulate? Let us know who it is and why!