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Spring Cleaning — For Your Website!

Originally posted: March 10, 2013 by Kenny Eliason. Leave a comment
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Home » Websites » Spring Cleaning — For Your Website!

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With springtime looming around the corner, you may be busy making summer vacation plans, organizing your pantry, or finally getting around to de-junking your garage. So what better time than the onset of a new season to do some serious spring cleaning – virtual style.

Cleaning up your website

If it’s been a while since you’ve thought about your website, you’re probably due for a good assessment of its effectiveness. Many businesses get overly aggressive with their website and aim to stockpile as much information into the pages as possible. But this strategy isn’t doing you any favors, and likely not attracting new customers. So, while you’re cleaning out the shed this spring, use our five steps below to give your website a fresh face too.

Five Steps for Spring Cleaning Your Website

  1. Stick to a simple color scheme: Too many colors can look busy on a website while a simple palette of two or three colors can give a site a sleek finish. If your site is all over the rainbow, it might be time to rethink your graphic style.
  2. Get rid of ineffective content: If you’ve had your website a while, you’re probably familiar with what specifically is driving customers to your site. Keep this information, and get rid of the fluff. Customers will appreciate the ability to quickly find what they need without getting lost.
  3. Move the important stuff up: Did you know that your customers are much more likely to read what’s “above the fold?” Essentially, this means you should place the important content in the upper portion of your site, so customers won’t need to scroll to find it.
  4. Kill ineffective pages: A mess of web pages can be daunting or confusing for customers. Determine which pages are really necessary, and get rid of the rest. If necessary, rename these pages so their content is very clear to the customer from the get-go.
  5. Avoid graphic overkill: Customers are turned off by web pages with too much going on. So if you’ve got music, moving animation, and flashing photography, you may want to simplify. Limit your “moving” elements to one per page at most.

Does your website need some extra TLC? We’re happy to help! Our website experts will give you the lift you need for spring – and all year long.

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Published: March 10, 2013
Updated: June 17, 2020
Headline: Spring Cleaning — For Your Website!
Image: Cleaning up your website Height: Width:

Publisher: NeONBRAND https://neonbrand.com
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About the Author
Kenny Eliason
Kenny Eliason
Having grown up the son of a marketer, the skills of the trade are pumping through his blood. When you couple that with his programming and computer knowledge, you get an explosive combination. Kenny has been an avid digital marketer for over 9 years now, often being the first to recognize the hottest trends coming to the market. In his free time, Kenny loves downhill mountain biking. He calls it his "old man sport" since BMX was what he did as a teenager and it's not quite as easy to ride those little bikes anymore. Kenny is also a huge technology enthusiast, specifically when it comes to Apple products - did someone say, fanboy? Those close to him are often asking for help solving tech-related problems which often results with them saying, "man, you can fix anything!"
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