fbpx
NeONBRAND Marketing & Business Development Experts
Contact Us
Site Navigation
  • Home
  • SEO
  • Social Media
  • Websites
  • Consulting
  • Contact Us
    • Las Vegas, NV
    • St. George, UT
    • Cedar City, UT
    • Provo, UT
  • Extras
    • About
    • Team
    • Portfolio
    • Website Hosting
    • Blog
    • Ebooks
    • Digital Marketing Dictionary

6 Biggest Social Media Mistakes Businesses Make

Originally posted: March 22, 2013 by Kenny Eliason. Leave a comment
Scroll to Next
Social Media Mistakes
Get Updates to Your Inbox!
This field is for validation purposes and should be left unchanged.

Home » Social Media Marketing » 6 Biggest Social Media Mistakes Businesses Make

Reading Time: 2 minutes
  • Twitter
  • Facebook
  • LinkedIn
socialmediapage

You may be gung-ho to take advantage of the many marketing opportunities presented by social media. That said, many businesses end up putting the cart before the proverbial horse when implementing a social strategy. We get it; you’re excited. But social media marketing without strategy and understanding can be a waste of time and resources. That’s why we’re giving you the top 6 most prominent social media mistakes businesses can make. Are you a culprit?

6 Biggest Social Media Mistakes

1. Failure to Plan

Yes, planning takes time. But if you start a social media campaign without one, you’re going to have a tough time staying on track. Your plan should outline your tactical execution as well as identify measurable goals and timeframes that enable you to hold your team accountable.

2. “Selling.”

Social media isn’t just another venue to advertise your business and services. It’s all about starting conversations and connecting with your customers. That’s why having a “selling” mindset can flop in the social world. Your strategy should be about customer outreach, not strictly conversion.

3. Inconsistency

If you’ve decided to get social, you need to follow through. “Dabbling” on a blog or Twitter or Facebook doesn’t work in the social world. Set real goals and schedules and stick to them. Without consistency, your customers will quickly phase you out.

4. Impatience

Social media marketing is usually not an overnight success. It takes time to create an ongoing feed of content that your customers – and the search engines – recognize. Don’t give up if you don’t see an ROI right away.

5. Timing

Social media is all about timing. If you don’t know your customer, it will be difficult to gauge the most effective time to post content, tweet, send an invitation, etc. If you’re still unsure what timing is most effective, test it out. Your customers will soon let you know.

6. Spelling/Grammar Errors

An excellent way to strip yourself of your professional persona is to forget to use spellcheck! Make sure that all posts – however casual – are carefully edited for spelling and grammar.

What Social Media Mistakes did we forget?

We’ve told you what mistakes we see all the time. Got a particular one that peeves you? Let us know below!

  • Twitter
  • Facebook
  • LinkedIn
Published: March 22, 2013
Updated: February 25, 2020
Headline: 6 Biggest Social Media Mistakes Businesses Make
Image: socialmediapage Height: Width:

Image: Biggest Social Media Mistakes Businesses Make Height: 1080 Width: 1621

Image: Social Media Mistakes Height: 1080 Width: 1620

Publisher: NeONBRAND https://neonbrand.com
NeONBRAND https://neonbrand.com/app/themes/neonbrand/dist/images/logo-gray_280c67fe.png 98 120

« Spring Cleaning — For Your Website!
Elite 8 of Social Media »

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

About the Author
Kenny Eliason
Kenny Eliason
Having grown up the son of a marketer, the skills of the trade are pumping through his blood. When you couple that with his programming and computer knowledge, you get an explosive combination. Kenny has been an avid digital marketer for over 9 years now, often being the first to recognize the hottest trends coming to the market. In his free time, Kenny loves downhill mountain biking. He calls it his "old man sport" since BMX was what he did as a teenager and it's not quite as easy to ride those little bikes anymore. Kenny is also a huge technology enthusiast, specifically when it comes to Apple products - did someone say, fanboy? Those close to him are often asking for help solving tech-related problems which often results with them saying, "man, you can fix anything!"
Search
  • Home
  • Search Engine Optimization
  • Social Media
  • Website Design
  • Business Consulting
  • Digital Marketing
  • Video Marketing
  • Email Marketing
  • WooCommerce Development
  • Traditional Advertising
  • Retail Marketing
  • Dentist Marketing
  • Hotel Marketing
  • Medical Marketing
NeONBRAND Newsletter
Don't live with FOMO. Get subscribed to our newsletter and never worry about missing the awesomeness ever again.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

(702) 706-NeON
  • Las Vegas, NV
  • St. George, UT
  • Cedar City, UT
  • Provo, UT
  • NW Las Vegas, NV
  • Sitemap
  • © 2023 NeONBRAND. All Rights Reserved.