Three Ways to Sabotage Your Website

These days, your company website is your most valuable marketing tool. Not only is it your own brand evangelist, but it’s the hub of all information relating to your business, your products, and your services. It’s where potential customers “land” when they need more information on either your company or the industry. And – more than not – it’s the critical “first impression” of your business that the world gets.

That’s why it’s crucial that your website not only appropriately illustrates your brand image and values, but is also working for you in terms of lead generation and marketing. We can help you achieve a stellar site, but for now, let us share with you a few common mistakes we often see and how you can avoid them:

1. Complexity: The term “complex” might seem like a good thing. But if your sight is too convoluted, you may lose your customer before they have a chance to make a second click. Flash introductions and elaborate homepage graphics might be tempting, but they can often cause delays in loading your site or cause the user frustration when their explorer isn’t up to par. A simple design can be both sophisticated and easy to navigate, giving your user a clear path to what they’re looking for.
2. Graphic-Heavy: Sure, we love visuals. But often, web designers rely too heavily on visual treatments and forego what will really get you the SEO leads you need – content. Unfortunately, search engines don’t “read” photos, so the content on your website is a critical component to helping potential customers find you. Of course, you’ll need great visuals, but be sure your content is rich, interesting, and relevant.
3. Non-Current: Sure, you’ve built a great website with relevant content and attractive visuals. You’re done, right? WRONG. To keep your SEO rankings high, you’ll need regular content updates (hello blog posts!). Content marketing is all about delivering fresh information on a regular basis. By regularly posting blogs, whitepapers, and other content marketing materials, you can help establish yourself as a subject-matter expert, and keep your customers coming back for more.

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