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Three Ways to Sabotage Your Website

Originally posted: September 21, 2012 by Kenny Eliason. Leave a comment
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Home » Websites » Website Design » Three Ways to Sabotage Your Website

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These days, your company website is your most valuable marketing tool. Not only is it your own brand evangelist, but it’s the hub of all information relating to your business, your products, and your services. It’s where potential customers “land” when they need more information on either your company or the industry. And – more than not – it’s the critical “first impression” of your business that the world gets.

That’s why it’s crucial that your website not only appropriately illustrates your brand image and values, but is also working for you in terms of lead generation and marketing. We can help you achieve a stellar site, but for now, let us share with you a few common mistakes we often see and how you can avoid them:

  1. Complexity: The term “complex” might seem like a good thing. But if your sight is too convoluted, you may lose your customer before they have a chance to make a second click. Flash introductions and elaborate homepage graphics might be tempting, but they can often cause delays in loading your site or cause the user frustration when their explorer isn’t up to par. A simple design can be both sophisticated and easy to navigate, giving your user a clear path to what they’re looking for.
  2. Graphic-Heavy: Sure, we love visuals. But often, web designers rely too heavily on visual treatments and forego what will really get you the SEO leads you need – content. Unfortunately, search engines don’t “read” photos, so the content on your website is a critical component to helping potential customers find you. Of course, you’ll need great visuals, but be sure your content is rich, interesting, and relevant.
  3. Non-Current: Sure, you’ve built a great website with relevant content and attractive visuals. You’re done, right? WRONG. To keep your SEO rankings high, you’ll need regular content updates (hello blog posts!). Content marketing is all about delivering fresh information on a regular basis. By regularly posting blogs, whitepapers, and other content marketing materials, you can help establish yourself as a subject-matter expert, and keep your customers coming back for more.

Is your site a success? Give us your best tip!

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Published: September 21, 2012
Updated: June 17, 2020
Headline: Three Ways to Sabotage Your Website
Publisher: NeONBRAND https://neonbrand.com
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About the Author
Kenny Eliason
Kenny Eliason
Having grown up the son of a marketer, the skills of the trade are pumping through his blood. When you couple that with his programming and computer knowledge, you get an explosive combination. Kenny has been an avid digital marketer for over 9 years now, often being the first to recognize the hottest trends coming to the market. In his free time, Kenny loves downhill mountain biking. He calls it his "old man sport" since BMX was what he did as a teenager and it's not quite as easy to ride those little bikes anymore. Kenny is also a huge technology enthusiast, specifically when it comes to Apple products - did someone say, fanboy? Those close to him are often asking for help solving tech-related problems which often results with them saying, "man, you can fix anything!"
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